Witch Hazel Wipes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Witch Hazel Wipes sales on Amazon US totaled 448,400 units in July 2026 (▼ 4.9% vs. the prior month), generating an estimated $6,263,024 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.3% of unit volume and 82.5% of revenue, while a typical listing is priced at $15.12. The keyword itself pulled 109,072 Amazon queries over the same period (▲ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the witch hazel wipes Top 50 moved 4,995,200 units and $74,357,221 in cumulative sales — an average of 416,267 units and $6,196,435 per month. Monthly throughput topped out at 471,500 units in June 2026 and dipped to 284,100 in May 2026, leaving the latest reading 0.9% lower than August 2025.
Witch Hazel Wipes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
448.4K
▼ 4.9% MoM
Monthly Revenue 2026/07
$6.3M
▼ 6.8% MoM
Top 10 Market Share 2026/07
84.3%
Witch Hazel Wipes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold witch hazel wipes listing on Amazon US in July 2026 is ASIN B07ND3WR64 (Brand: Cottonelle), which sold 100,000 units at $13.09 apiece — equal to 22.3% of every unit tracked in this report.
The Top 10 ASINs account for 378,000 units and $5,167,150 in July 2026 — 84.3% of unit volume and 82.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Witch Hazel Wipes' on Amazon
July 2026
Is 84.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07ND3WR64
Cottonelle Fresh Feel Flushable Wipes, 8 Packs, 42 Wipes per Pack
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B010NE2XPC
DUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 288 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 6 packs of 48.
60K
▼ 14.3%vs. prior month
$1.2M
latest month
12-month trend
B09HH958QK
Amazon Basics Witch Hazel USP Astringent for Oily Skin, Relief from Irritation and Redness, Unscented, 16 Fluid Ounces (Previously Solimo)
30K
▲ 0.0%vs. prior month
$118.2K
latest month
12-month trend
B0BTRTWWKC
T.N. Dickinson's Witch Hazel Moisturizing Astringent | Alcohol Free | 16 Oz | Calms, Nourishes & Hydrates Skin; for Face & Body
30K
▲ 0.0%vs. prior month
$165.6K
latest month
12-month trend
B082G1PXB5
THAYERS Blemish Clearing Acne Pads, Salicylic Acid Acne Treatment for Face, Pore Reducing, Exfoliating, and Soothing Skincare, Witch Hazel Toner Pads, 60 Ct
20K
▼ 33.3%vs. prior month
$199.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Witch Hazel Wipes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cottonelle is the best-performing witch hazel wipes brand in July 2026, moving 100,000 units across 1 ASIN for 26.5% of Top 10 volume. CLEAN SKIN CLUB follows with 100,000 units (26.5%), ahead of DUDE Wipes on 69,000 units (18.3%).
With 7 brands splitting the Top 10 and 71.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.09 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cottonelle
1 ASIN in Top 10
26.5%
Units
100K
Revenue
$1.1M
Avg. price
$13.09
B07ND3WR64
$13.09·★4.7·186.6K revsCottonelle Fresh Feel Flushable Wipes, 8 Packs, 42 Wipes per Pack
Units sold100K
CLEAN SKIN CLUB
1 ASIN in Top 10
26.5%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
DUDE Wipes
2 ASINs in Top 10
18.3%
Units
69K
Revenue
$1.3M
Avg. price
$16.13
B010NE2XPC
$19.99·★4.7·242.9K revsDUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 288 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 6 packs of 48.
Units sold60KB0D71XD987
$12.27·★4.7·242.9K revsDUDE Wipes Herbal Relief Adult Flushable Wet Wipes, Witch Hazel, 144 Count | Soothing relief. 99% water, extra large flushable butt wipes. Geranium oil, vitamin E and aloe. Septic safe. 3 packs of 48.
Units sold9K
Trending Witch Hazel Wipes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D71XD987 booked 9K units at $12.27, with ▲ 0.0% MoM change. On the growth side, B08WMYHHC9 leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B00MLZF9YE close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D71XD987
DUDE Wipes Herbal Relief Adult Flushable Wet Wipes, Witch Hazel, 144 Count | Soothing relief. 99% water, extra large flushable butt wipes. Geranium oil, vitamin E and aloe. Septic safe. 3 packs of 48.
Price
$12.27
Rating
4.7
Reviews
242.9K
Latest month sales
B08WMYHHC9
T.N. Dickinson's Witch Hazel Cleansing Cloth Singles | 14 Count | Individually Wrapped Wipes for Face & Body; On-the-Go Travel Skin Cleansing
Price
$7.99
Rating
4.7
Reviews
401
Latest month sales
B00MLZF9YE
Dickinson's Witch Hazel Cleansing Cloths with Aloe | 25 Extra-Large Cloths | 100% Natural Distilled Witch Hazel; Cleanses & Refreshes Skin, Extra Large Cloths
Unlock to view ASIN details and product titles
Price
$7.49
Rating
4.7
Reviews
9.1K
Latest month sales
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