Wishlist On Amazon Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wishlist On Amazon sales on Amazon US totaled 346,500 units in July 2026 (▲ 2.0% vs. the prior month), generating an estimated $7,731,030 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 85.7% of unit volume and 87.6% of revenue, while a typical listing is priced at $19.47. The keyword itself pulled 416 Amazon queries over the same period (▼ 94.3% MoM).
Zooming out to the 12-month window ending July 2026, the wishlist on amazon Top 50 moved 3,615,850 units and $79,647,336 in cumulative sales — an average of 301,321 units and $6,637,278 per month. Monthly throughput topped out at 357,950 units in December 2025 and dipped to 169,050 in May 2026, leaving the latest reading 21.3% higher than August 2025.
Wishlist On Amazon Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
346.5K
▲ 2.0% MoM
Monthly Revenue 2026/07
$7.7M
▼ 1.8% MoM
Top 10 Market Share 2026/07
85.7%
Wishlist On Amazon Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wishlist on amazon listing on Amazon US in July 2026 is ASIN B0DQYP1L95 (Brand: Bounty), which sold 100,000 units at $36.00 apiece — equal to 28.9% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 297,000 units and $6,775,330 in July 2026 — 85.7% of unit volume and 87.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wishlist On Amazon' on Amazon
July 2026
Is 85.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DQYP1L95
Bounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
100K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B0CQMJFR1S
Quilted Northern Quilted Northern Ultra Plush Toilet Paper, 24 Mega Rolls = 96 Regular Rolls, 4X More Absorbent*, 3-Ply Soft Toilet Tissue
70K
▼ 22.2%vs. prior month
$1.6M
latest month
12-month trend
B0007L1W0E
BIC Wite-Out Brand EZ Correct Correction Tape, 39.3 feet, 4-Count Pack of White Correction Tape, Fast, Clean and Easy to Use Tear-Resistant Tape Office or School Supplies
50K
▲ 66.7%vs. prior month
$198K
latest month
12-month trend
B0010JEJPC
Scotch Thermal Laminator, 2 Roller System for a Professional Finish, Use for Home, Office or School, Suitable for use with Photos (TL901X)
20K
▲ 100.0%vs. prior month
$731.8K
latest month
12-month trend
B00JM5GZGW
Play-Doh Modeling Compound 36-Pack Case of Colors, Non-Toxic, 3 Oz Cans of Assort. Colors, Back to School Classroom Supplies, Preschool Toys, Ages 2+ (Amazon Exclusive)
10K
▼ 50.0%vs. prior month
$273K
latest month
12-month trend
B001AH5EXK
Surebonder Cordless Hot Glue Gun, High Temperature, Full Size, 60W, 50% More Power - Sturdily Bonds Metal, Wood, Ceramics, Leather & Other Strong Materials (Specialty Series CL-800F)
10K
▲ 100.0%vs. prior month
$191.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wishlist On Amazon Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing wishlist on amazon brand in July 2026, moving 100,000 units across 1 ASIN for 33.7% of Top 10 volume. Quilted Northern follows with 70,000 units (23.6%), ahead of BIC on 50,000 units (16.8%).
With 9 brands splitting the Top 10 and 74.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $36.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
1 ASIN in Top 10
33.7%
Units
100K
Revenue
$3.1M
Avg. price
$36.00
B0DQYP1L95
$36.00·★4.8·235.8K revsBounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
Units sold100K
Quilted Northern
1 ASIN in Top 10
23.6%
Units
70K
Revenue
$1.6M
Avg. price
$23.28
B0CQMJFR1S
$23.28·★4.7·98.9K revsQuilted Northern Quilted Northern Ultra Plush Toilet Paper, 24 Mega Rolls = 96 Regular Rolls, 4X More Absorbent*, 3-Ply Soft Toilet Tissue
Units sold70K
BIC
1 ASIN in Top 10
16.8%
Units
50K
Revenue
$198K
Avg. price
$5.97
B0007L1W0E
$5.97·★4.6·66.9K revsBIC Wite-Out Brand EZ Correct Correction Tape, 39.3 feet, 4-Count Pack of White Correction Tape, Fast, Clean and Easy to Use Tear-Resistant Tape Office or School Supplies
Units sold50K
Trending Wishlist On Amazon Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CDLSW41V leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0D9RS4MRN close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CDLSW41V
YOOLIFE Beach Bags for Women - Travel Canvas Beach Tote, Pool Waterproof Bag, Travel Essentials, Gifts for Women Birthday
Price
$35.99
Rating
4.6
Reviews
183
Latest month sales
B0D9RS4MRN
Angelhood Seamless Jelly Bras for Women Wireless Push Up T-Shirt Bra Pack
Price
$24.99
Rating
4.4
Reviews
1.7K
Latest month sales
B079VY7WCP
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 36 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Unlock to view ASIN details and product titles
Price
$24.29
Rating
4.6
Reviews
1.2K
Latest month sales
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