Windows 11 Laptop Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Windows 11 Laptop sales on Amazon US totaled 11,500 units in July 2026 (▼ 24.8% vs. the prior month), generating an estimated $5,285,528 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.2% of unit volume and 68.2% of revenue, while a typical listing is priced at $335.12. The keyword itself pulled 25,520 Amazon queries over the same period (▲ 16.7% MoM).
Zooming out to the 12-month window ending July 2026, the windows 11 laptop Top 50 moved 98,350 units and $41,544,432 in cumulative sales — an average of 8,196 units and $3,462,036 per month. Monthly throughput topped out at 15,300 units in June 2026 and dipped to 4,150 in May 2026, leaving the latest reading 93.3% higher than August 2025.
Windows 11 Laptop Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
11.5K
▼ 24.8% MoM
Monthly Revenue 2026/07
$5.3M
▼ 43.8% MoM
Top 10 Market Share 2026/07
65.2%
Windows 11 Laptop Market Share & Sales Concentration on Amazon US — July 2026
The most-sold windows 11 laptop listing on Amazon US in July 2026 is ASIN B0DZZWMB2L (Brand: ASUS), which sold 1,000 units at $1509.43 apiece — equal to 8.7% of every unit tracked in this report.
The Top 10 ASINs account for 7,500 units and $3,605,060 in July 2026 — 65.2% of unit volume and 68.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Windows 11 Laptop' on Amazon
July 2026
Is 65.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DZZWMB2L
ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms, NVIDIA® GeForce RTX™ 5060, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home, G615JMR-AS74
1K
▼ 50.0%vs. prior month
$1.4M
latest month
12-month trend
B0F53SQRH4
Dell Latitude 5420 14" FHD Business Laptop Computer, Intel Quad-Core i5-1145G7, 16GB DDR4 RAM, 256GB SSD, Camera, HDMI, Windows 11 Pro (Renewed)
1K
▲ 0.0%vs. prior month
$259.1K
latest month
12-month trend
B0GQB1LPTR
HP OmniBook 3 17.3 inch Laptop PC, FHD Display, AMD Ryzen 3 30, 8 GB RAM, 512 GB SSD, AMD Radeon 610M Graphics, Windows 11 Home, Mica Silver, 17-dp0199nr
1K
▼ 80.0%vs. prior month
$549K
latest month
12-month trend
B0GRVFY42Q
HP 14" Laptop 2026 Edition, Intel Processor, 4GB RAM, 128GB Storage | Copilot AI, Long Battery Life, Lightweight 3.3 lbs, Microsoft 365 included, Windows 11 for Students & Office, Green
1K
▲ 0.0%vs. prior month
$423K
latest month
12-month trend
B0C5S8626M
HP Latest Stream 14" HD Laptop, Intel Celeron Processor, 4GB Memory, 64GB eMMC Storage, Fast Charge, HDMI, Up to 11 Hours Long Battery Life, Office 365 1-Year, Win 11 S, Microfiber Bundle, White
1K
▲ 100.0%vs. prior month
$214.5K
latest month
12-month trend
B09VRX9YVW
HP 14" HD Laptop, Windows 11, Intel Celeron Dual-Core Processor Up to 2.60GHz, 4GB RAM, 64GB SSD, Webcam, Dale Pink (Renewed)
500
▲ 150.0%vs. prior month
$106.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Windows 11 Laptop Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HP is the best-performing windows 11 laptop brand in July 2026, moving 4,500 units across 6 ASINs for 60.0% of Top 10 volume. Dell follows with 1,500 units (20.0%), ahead of ASUS on 1,000 units (13.3%).
With 4 brands splitting the Top 10 and 93.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $201.99 to $1509.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HP
6 ASINs in Top 10
60.0%
Units
4.5K
Revenue
$1.7M
Avg. price
$353.83
B0GQB1LPTR
$459.99·★4.4·192 revsHP OmniBook 3 17.3 inch Laptop PC, FHD Display, AMD Ryzen 3 30, 8 GB RAM, 512 GB SSD, AMD Radeon 610M Graphics, Windows 11 Home, Mica Silver, 17-dp0199nr
Units sold1KB0GRVFY42Q
$379.99·★4.1·968 revsHP 14" Laptop 2026 Edition, Intel Processor, 4GB RAM, 128GB Storage | Copilot AI, Long Battery Life, Lightweight 3.3 lbs, Microsoft 365 included, Windows 11 for Students & Office, Green
Units sold1KB0C5S8626M
$238.00·★3.7·314 revsHP Latest Stream 14" HD Laptop, Intel Celeron Processor, 4GB Memory, 64GB eMMC Storage, Fast Charge, HDMI, Up to 11 Hours Long Battery Life, Office 365 1-Year, Win 11 S, Microfiber Bundle, White
Units sold1KB09VRX9YVW
$229.99·★4.3·3K revsHP 14" HD Laptop, Windows 11, Intel Celeron Dual-Core Processor Up to 2.60GHz, 4GB RAM, 64GB SSD, Webcam, Dale Pink (Renewed)
Units sold500B0GJTLW6YR
$265.00·★4.1·55 revsHP Ultrabook 14 Laptop Computer Business Study & Home 2026, MS Office for The Web + Win11 Home, Quad-Core Intel CPU, 4GB, 128GB SSD, WiFi 6
Units sold500B0FVG3XPWD
$549.99·★3.9·36 revsHP New 15.6 inch Laptop Computer, 2025/2026 Edition, Intel High-Performance 4 cores N100 CPU, 16GB RAM, 512GB SSD, Long Battery Life, Ultra-Quiet Design, Windows 11 Pro with Microsoft Office
Units sold500
Dell
2 ASINs in Top 10
20.0%
Units
1.5K
Revenue
$327.8K
Avg. price
$201.99
B0F53SQRH4
$249.00·★3.8·393 revsDell Latitude 5420 14" FHD Business Laptop Computer, Intel Quad-Core i5-1145G7, 16GB DDR4 RAM, 256GB SSD, Camera, HDMI, Windows 11 Pro (Renewed)
Units sold1KB0DNLDKY3S
$154.98·★4.0·731 revsDell Latitude 3190 11.6" HD 2-in-1 Touchscreen Laptop Intel N5030 1.1Ghz 4GB Ram 128GB SSD Windows 11 Professional (Renewed)
Units sold500
ASUS
1 ASIN in Top 10
13.3%
Units
1K
Revenue
$1.4M
Avg. price
$1509.43
B0DZZWMB2L
$1509.43·★4.4·572 revsASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms, NVIDIA® GeForce RTX™ 5060, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home, G615JMR-AS74
Units sold1K
Trending Windows 11 Laptop Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B09VRX9YVW booked 500 units at $229.99, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09VRX9YVW
HP 14" HD Laptop, Windows 11, Intel Celeron Dual-Core Processor Up to 2.60GHz, 4GB RAM, 64GB SSD, Webcam, Dale Pink (Renewed)
Price
$229.99
Rating
4.3
Reviews
3K
Latest month sales
B0DNLDKY3S
Dell Latitude 3190 11.6" HD 2-in-1 Touchscreen Laptop Intel N5030 1.1Ghz 4GB Ram 128GB SSD Windows 11 Professional (Renewed)
Price
$154.98
Rating
4.0
Reviews
731
Latest month sales
B0FVG3XPWD
HP New 15.6 inch Laptop Computer, 2025/2026 Edition, Intel High-Performance 4 cores N100 CPU, 16GB RAM, 512GB SSD, Long Battery Life, Ultra-Quiet Design, Windows 11 Pro with Microsoft Office
Unlock to view ASIN details and product titles
Price
$549.99
Rating
3.9
Reviews
36
Latest month sales
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