Whole House Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Whole House Fan sales on Amazon US totaled 247,300 units in July 2026 (▲ 3.5% vs. the prior month), generating an estimated $15,746,233 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 88.2% of unit volume and 81.3% of revenue, while a typical listing is priced at $113.46. The keyword itself pulled 14,522 Amazon queries over the same period (▼ 13.4% MoM).
Zooming out to the 12-month window ending July 2026, the whole house fan Top 50 moved 1,269,450 units and $78,907,639 in cumulative sales — an average of 105,788 units and $6,575,637 per month. Monthly throughput topped out at 247,850 units in June 2026 and dipped to 32,700 in January 2026, leaving the latest reading 80.4% higher than August 2025.
Whole House Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
247.3K
▲ 3.5% MoM
Monthly Revenue 2026/07
$15.7M
▲ 0.5% MoM
Top 10 Market Share 2026/07
88.2%
Whole House Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold whole house fan listing on Amazon US in July 2026 is ASIN B09MKPDJRT (Brand: DREO), which sold 60,000 units at $64.94 apiece — equal to 24.3% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 218,000 units and $12,798,900 in July 2026 — 88.2% of unit volume and 81.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Whole House Fan' on Amazon
July 2026
Is 88.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09MKPDJRT
DREO Tower Fan for Bedroom, 28ft/s Velocity, Ultra Quiet Fan, 8 Speeds | 2026 Upgraded DC Motor, 90° Oscillating, 4 Modes Standing Fan, Bladeless Fan for Indoors, Floor Fans with Remote, Black
60K
▼ 14.3%vs. prior month
$3.9M
latest month
12-month trend
B0BVZFQ4DF
Levoit Tower Fan for Bedroom, 28ft/s Fans that Blow Cold Air, 28dB Quiet | Standing Floor Fan for Room, 90° Oscillating, 5 Speeds 4 Modes & Temp Sensor, Bladeless, 12H Timer, Remote, 36 inch, White
50K
▲ 0.0%vs. prior month
$2.8M
latest month
12-month trend
B0DQDQVTT3
DREO Fan for Bedroom, 2026 Upgraded, 90ft Airflow, Quiet Fan, 90° Oscillating Standing Fan for Whole Room, DC Motor, 8+H Speeds, 3 Modes, 38-42'' Adjustable Height, 8H Timer, 105° Manual Vertical
30K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B07YKXF9VC
Lasko Pivoting High Velocity Portable Utility Fan - 12" - U12104 - Black | Adjustable Air Mover Blower Fan for Bedroom, Office Desk, Garage, and Home, With 2 Outlets 120V, 3 Speeds
20K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0BSH75KZ3
DREO Fan for Bedroom, 12 Inches, 70ft Powerful Airflow, 25db Quiet Table Air Circulator Fans for Whole Room, 120° Adjustable Tilt, 3 Speeds, Desktop Fan for Home, Office, Kitchen
20K
▲ 100.0%vs. prior month
$817.6K
latest month
12-month trend
B08XKC9K14
Amazon Basics 3-Speed Box Fan for Bedroom, Portable with Carry Handle, Powerful Airflow, 5 Blades, Lightweight Design, 67 Watts, 20-Inch, Black, 6.8"D x 20.86"W x 21.33"H
10K
▲ 0.0%vs. prior month
$343K
latest month
12-month trend
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Best Whole House Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DREO is the best-performing whole house fan brand in July 2026, moving 124,000 units across 5 ASINs for 56.9% of Top 10 volume. Levoit follows with 50,000 units (22.9%), ahead of Lasko on 30,000 units (13.8%).
With 5 brands splitting the Top 10 and 93.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $48.73 to $63.77, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DREO
5 ASINs in Top 10
56.9%
Units
124K
Revenue
$7.8M
Avg. price
$63.77
B09MKPDJRT
$64.94·★4.5·95.4K revsDREO Tower Fan for Bedroom, 28ft/s Velocity, Ultra Quiet Fan, 8 Speeds | 2026 Upgraded DC Motor, 90° Oscillating, 4 Modes Standing Fan, Bladeless Fan for Indoors, Floor Fans with Remote, Black
Units sold60KB0DQDQVTT3
$64.99·★4.7·7.9K revsDREO Fan for Bedroom, 2026 Upgraded, 90ft Airflow, Quiet Fan, 90° Oscillating Standing Fan for Whole Room, DC Motor, 8+H Speeds, 3 Modes, 38-42'' Adjustable Height, 8H Timer, 105° Manual Vertical
Units sold30KB0BSH75KZ3
$43.99·★4.6·9.9K revsDREO Fan for Bedroom, 12 Inches, 70ft Powerful Airflow, 25db Quiet Table Air Circulator Fans for Whole Room, 120° Adjustable Tilt, 3 Speeds, Desktop Fan for Home, Office, Kitchen
Units sold20KB0DZ6VRPT7
$54.98·★4.5·95.5K revsDREO Tower Fan for Bedroom, 26ft/s Velocity, 90° Oscillating, 8H Timer | 4 Speeds, 3 Modes, 28dB Quiet Standing Fan, Floor Fan for Room, Living Room, Office, Home, Cooling Fan with Remote, Black
Units sold10KB08P4Z3B5X
$89.95·★4.6·22.1K revsDREO Tower Fan for Bedroom, Upgraded DC 28ft/s Velocity, 9 Speeds | Quiet Standing Fan, 90° Oscillating Cooling Fan, 4 Modes, 12H Timer, Bladeless Fan Powerful for Home, Black
Units sold4K
Levoit
1 ASIN in Top 10
22.9%
Units
50K
Revenue
$2.8M
Avg. price
$54.93
B0BVZFQ4DF
$54.93·★4.4·14K revsLevoit Tower Fan for Bedroom, 28ft/s Fans that Blow Cold Air, 28dB Quiet | Standing Floor Fan for Room, 90° Oscillating, 5 Speeds 4 Modes & Temp Sensor, Bladeless, 12H Timer, Remote, 36 inch, White
Units sold50K
Lasko
2 ASINs in Top 10
13.8%
Units
30K
Revenue
$1.5M
Avg. price
$48.73
B07YKXF9VC
$47.48·★4.6·24.7K revsLasko Pivoting High Velocity Portable Utility Fan - 12" - U12104 - Black | Adjustable Air Mover Blower Fan for Bedroom, Office Desk, Garage, and Home, With 2 Outlets 120V, 3 Speeds
Units sold20KB00002N5ZB
$49.99·★4.4·19.4K revsLasko Wind Machine Air Circulator Fan - 20" - 3300 - Gray | 3 Speeds, Pivoting Head, Powerful High Velocity Electric Floor Fan for Bedroom, Office, Shop, Garage, Dorm, and Home
Units sold10K
Trending Whole House Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01N0LQJN6 booked 4K units at $63.99, with ▲ 0.0% MoM change. On the growth side, B0GKFDLJ2D leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0CSG46SSN close behind at ▲ 328.6% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N0LQJN6
Honeywell QuietSet Whole Room Tower Fan, Oscillating Tower Fan with Remote, Black, HYF290B
Price
$63.99
Rating
4.4
Reviews
64K
Latest month sales
B0GKFDLJ2D
15'' Attic Fan with Thermostat and Remote, 1800 CFM Gable Vent Fan | Auto On/Off Based on Temperature, 2500 Sq Ft Coverage, 70W, 3 Speeds, 18-Hour Timer, Plug-and-Play
Price
$119.99
Rating
4.2
Reviews
59
Latest month sales
B0CSG46SSN
DREO Fan for Bedroom, 120°+120°Omni-directional Oscillating Fan, 90ft, DC Motor, 20 dB Quiet Standing Pedestal Fans, 8 Speeds, 3 Modes Circulator with Remote, 35-40" Adjustable Height, 8H Timer
Unlock to view ASIN details and product titles
Price
$105.99
Rating
4.6
Reviews
5.7K
Latest month sales
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