Filters Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Filters sales on Amazon US totaled 831,000 units in July 2026 (▼ 3.9% vs. the prior month), generating an estimated $27,429,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 56.0% of revenue, while a typical listing is priced at $30.20. The keyword itself pulled 18,023 Amazon queries over the same period (▼ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the filters Top 50 moved 8,952,000 units and $299,421,300 in cumulative sales — an average of 746,000 units and $24,951,775 per month. Monthly throughput topped out at 865,000 units in June 2026 and dipped to 460,000 in May 2026, leaving the latest reading 15.9% higher than August 2025.
Filters Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
831K
▼ 3.9% MoM
Monthly Revenue 2026/07
$27.4M
▼ 5.2% MoM
Top 10 Market Share 2026/07
51.7%
Filters Market Share & Sales Concentration on Amazon US — July 2026
The most-sold filters listing on Amazon US in July 2026 is ASIN B0882ZJ48W (Brand: GE), which sold 100,000 units at $49.00 apiece — equal to 12.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 430,000 units and $15,361,000 in July 2026 — 51.7% of unit volume and 56.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Filters' on Amazon
July 2026
Is 51.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0882ZJ48W
GE XWFE™ Refrigerator Water Filter, Genuine Replacement Filter, 1-pack | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
100K
▲ 11.1%vs. prior month
$4.9M
latest month
12-month trend
B0C4Z6SKCS
Amazon Basics Basket Coffee Filters for 8-12 Cup Coffee Makers, White, 200 Count, Packaging May Vary
60K
▲ 0.0%vs. prior month
$158.4K
latest month
12-month trend
B009PCI2JU
GE RPWFE™ Refrigerator Water Filter, Genuine Replacement Filter, 1-pack | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
60K
▲ 20.0%vs. prior month
$3M
latest month
12-month trend
B071NFVVNG
Samsung HAF-QIN/EXP Genuine Refrigerator Water Filter, Reduces 99% of Harmful Contaminants for Clean, Clear Drinking Water, 6-Month Life, Easy Install, Pack of 1
50K
▼ 16.7%vs. prior month
$1.9M
latest month
12-month trend
B01MU7973W
Brita Elite Water Filter Replacements for Pitchers and Dispensers, BPA-Free, Reduces 99% of Lead, Lasts Six Months or 120 Gallons, Includes 2 Pitcher Replacement Filters, Blue
40K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B00UB38V2A
everydrop by Whirlpool Ice & Water Refrigerator Filter 4, Green, EDR4RXD1 | NSF 42, 53 & 401 Certified, Reduces 32 Contaminants Including 99% Microplastics, Coconut Shell Carbon Core, Genuine Filter
30K
▼ 25.0%vs. prior month
$1.4M
latest month
12-month trend
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Best Filters Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GE is the best-performing filters brand in July 2026, moving 160,000 units across 2 ASINs for 37.2% of Top 10 volume. Amazon Basics follows with 60,000 units (14.0%), ahead of BRITA on 60,000 units (14.0%).
With 8 brands splitting the Top 10 and 65.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.23 to $49.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GE
2 ASINs in Top 10
37.2%
Units
160K
Revenue
$7.9M
Avg. price
$49.49
B0882ZJ48W
$49.00·★4.5·42.1K revsGE XWFE™ Refrigerator Water Filter, Genuine Replacement Filter, 1-pack | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
Units sold100KB009PCI2JU
$49.98·★4.6·49.7K revsGE RPWFE™ Refrigerator Water Filter, Genuine Replacement Filter, 1-pack | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
Units sold60K
Amazon Basics
1 ASIN in Top 10
14.0%
Units
60K
Revenue
$158.4K
Avg. price
$2.23
B0C4Z6SKCS
$2.23·★4.8·24.6K revsAmazon Basics Basket Coffee Filters for 8-12 Cup Coffee Makers, White, 200 Count, Packaging May Vary
Units sold60K
BRITA
2 ASINs in Top 10
14.0%
Units
60K
Revenue
$1.5M
Avg. price
$24.82
B01MU7973W
$29.77·★4.6·55.8K revsBrita Elite Water Filter Replacements for Pitchers and Dispensers, BPA-Free, Reduces 99% of Lead, Lasts Six Months or 120 Gallons, Includes 2 Pitcher Replacement Filters, Blue
Units sold40KB01N30IDMJ
$19.88·★4.6·55.8K revsBrita Elite Replacement Water Filter, Pitchers and Dispensers, 1 Pack | WQA and NSF/ANSI Certified, Reduces 99% Lead & Microplastics, Removes 30+ Contaminants, BPA-Free, Eliminates Chlorine Taste
Units sold20K
Trending Filters Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001CUQ1C8 booked 20K units at $31.06, with ▲ 100.0% MoM change. On the growth side, B0000CF98Q leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B004Q6EZYQ close behind at ▲ 42.9% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001CUQ1C8
ZeroWater Official Replacement Water Filter Removes PFOA/PFOS 2-Pack | IAPMO certified: Lead, chromium, mercury & PFOA/PFOS; 5-stage advanced filtration replacement filter for ZeroWater pitchers
Price
$31.06
Rating
4.5
Reviews
97.8K
Latest month sales
B0000CF98Q
Brita Standard Pitcher and Dispenser Replacement Water Filters, White, 4 | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Price
$18.59
Rating
4.8
Reviews
227.2K
Latest month sales
B004Q6EZYQ
Filtrete 20x20x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.68 x 19.68 x 0.81 in)
Unlock to view ASIN details and product titles
Price
$29.62
Rating
4.8
Reviews
58.2K
Latest month sales
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