Filters Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Filters sales on Amazon US totaled 798,000 units in July 2026 (▼ 7.7% vs. the prior month), generating an estimated $28,182,810 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.6% of unit volume and 54.7% of revenue, while a typical listing is priced at $33.08. The keyword itself pulled 18,023 Amazon queries over the same period (▼ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the filters Top 50 moved 8,720,000 units and $317,847,580 in cumulative sales — an average of 726,667 units and $26,487,298 per month. Monthly throughput topped out at 865,000 units in June 2026 and dipped to 441,000 in May 2026, leaving the latest reading 15.0% higher than August 2025.
Filters Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
798K
▼ 7.7% MoM
Monthly Revenue 2026/07
$28.2M
▼ 10.4% MoM
Top 10 Market Share 2026/07
52.6%
Filters Market Share & Sales Concentration on Amazon US — July 2026
The most-sold filters listing on Amazon US in July 2026 is ASIN B0882ZJ48W (Brand: GE), which sold 100,000 units at $49.98 apiece — equal to 12.5% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 420,000 units and $15,415,100 in July 2026 — 52.6% of unit volume and 54.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Filters' on Amazon
July 2026
Is 52.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0882ZJ48W
GE XWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1 | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
100K
▲ 11.1%vs. prior month
$4.9M
latest month
12-month trend
B00UXG4WR8
everydrop by Whirlpool Ice & Water Refrigerator Filter 1, Purple, EDR1RXD1 | NSF 42, 53 & 401 Certified, Reduces 70 Contaminants Including 99% Microplastics, Coconut Shell Carbon Core, 6-Month Life
80K
▼ 20.0%vs. prior month
$4.1M
latest month
12-month trend
B0C4Z6SKCS
Amazon Basics Basket Coffee Filters for 8-12 Cup Coffee Makers, White, 200 Count, Packaging May Vary
60K
▲ 0.0%vs. prior month
$158.4K
latest month
12-month trend
B01MU7973W
Brita Elite Water Filter Replacements for Pitchers and Dispensers, BPA-Free, Reduces 99% of Lead, Lasts Six Months or 120 Gallons, Includes 2 Pitcher Replacement Filters, Blue
40K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B00UB38V2A
everydrop by Whirlpool Ice & Water Refrigerator Filter 4, Green, EDR4RXD1 | NSF 42, 53 & 401 Certified, Reduces 32 Contaminants Including 99% Microplastics, Coconut Shell Carbon Core, Genuine Filter
30K
▼ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B08V6JB9R7
Frigidaire FPPWFU01 PurePour PWF-1 Water Filter
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Filters Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GE is the best-performing filters brand in July 2026, moving 100,000 units across 1 ASIN for 23.8% of Top 10 volume. EveryDrop follows with 80,000 units (19.0%), ahead of Amazon Basics on 60,000 units (14.3%).
Volume is spread across 10 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.23 to $56.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GE
1 ASIN in Top 10
23.8%
Units
100K
Revenue
$4.9M
Avg. price
$49.98
B0882ZJ48W
$49.98·★4.5·42.3K revsGE XWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1 | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
Units sold100K
EveryDrop
1 ASIN in Top 10
19.0%
Units
80K
Revenue
$4.1M
Avg. price
$56.19
B00UXG4WR8
$56.19·★4.7·108.8K revseverydrop by Whirlpool Ice & Water Refrigerator Filter 1, Purple, EDR1RXD1 | NSF 42, 53 & 401 Certified, Reduces 70 Contaminants Including 99% Microplastics, Coconut Shell Carbon Core, 6-Month Life
Units sold80K
Amazon Basics
1 ASIN in Top 10
14.3%
Units
60K
Revenue
$158.4K
Avg. price
$2.23
B0C4Z6SKCS
$2.23·★4.8·24.5K revsAmazon Basics Basket Coffee Filters for 8-12 Cup Coffee Makers, White, 200 Count, Packaging May Vary
Units sold60K
Trending Filters Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001CUQ1C8 booked 20K units at $31.06, with ▲ 100.0% MoM change. On the growth side, B004Q6EZYQ leads positive momentum with ▲ 42.9% MoM growth on 10K units, with B07FNW9WYB close behind at ▲ 25.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001CUQ1C8
ZeroWater Official Replacement Water Filter Removes PFOA/PFOS 2-Pack | IAPMO certified: Lead, chromium, mercury & PFOA/PFOS; 5-stage advanced filtration replacement filter for ZeroWater pitchers
Price
$31.06
Rating
4.5
Reviews
99.1K
Latest month sales
B004Q6EZYQ
Filtrete 20x20x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.68 x 19.68 x 0.81 in)
Price
$29.62
Rating
4.8
Reviews
58.2K
Latest month sales
B07FNW9WYB
Filtrete 16x25x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC, MPR 300 Basic Dust Defense, Pleated Electrostatic, Removes Lint
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.7
Reviews
161K
Latest month sales
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