White Throw Blanket Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Throw Blanket sales on Amazon US totaled 58,950 units in July 2026 (▲ 7.1% vs. the prior month), generating an estimated $1,335,369 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.1% of unit volume and 57.4% of revenue, while a typical listing is priced at $25.85. The keyword itself pulled 32,423 Amazon queries over the same period (▲ 10.9% MoM).
Zooming out to the 12-month window ending July 2026, the white throw blanket Top 50 moved 801,150 units and $18,246,791 in cumulative sales — an average of 66,763 units and $1,520,566 per month. Monthly throughput topped out at 141,600 units in November 2025 and dipped to 26,350 in May 2026, leaving the latest reading 6.2% lower than August 2025.
White Throw Blanket Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
59K
▲ 7.1% MoM
Monthly Revenue 2026/07
$1.3M
▲ 7.6% MoM
Top 10 Market Share 2026/07
61.1%
White Throw Blanket Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white throw blanket listing on Amazon US in July 2026 is ASIN B0BPLB81LX (Brand: Bedsure), which sold 10,000 units at $13.49 apiece — equal to 17.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 36,000 units and $766,910 in July 2026 — 61.1% of unit volume and 57.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Throw Blanket' on Amazon
July 2026
Is 61.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BPLB81LX
Bedsure GentleSoft White Throw Blanket for Couch - Birthday Gifts for Women Mom Her Girls, Cozy Fleece Blanket for Sofa Bed, Living Room Home Bedroom Decor Dorm Essentials, Off White, 50x60 Inches
10K
▲ 0.0%vs. prior month
$134.9K
latest month
12-month trend
B0CSFJR66V
BEDELITE Ribbed Fleece Throw Blanket for Couch, Cream, 50"x60" | Ultra-Soft Plush Fleece, Cozy, Warm Yet Lightweight, Ribbed Texture, Home Decor, Machine Washable, Giftable, All-Season Use
6K
▲ 20.0%vs. prior month
$78K
latest month
12-month trend
B073H8STZ7
Utopia Bedding Ultra Soft Fleece Bed Blanket Queen Size Grey (90x90 Inches) | Microfiber Plush Warm Lightweight Breathable Cozy Blanket Anti-Static, All Season Use, Gift for Women and Men
5K
▲ 25.0%vs. prior month
$89.9K
latest month
12-month trend
B0F6V1VWMP
Bedsure 3D Cloud Bubble Blanket, Soft Cozy Throw, Off White, 50"×60" | Fleece, Couch/Sofa/Bed, Soft，Cute, Lightweight，Gifts for Women, Room Decor
4K
▲ 0.0%vs. prior month
$66.2K
latest month
12-month trend
B07WRDL2VZ
UGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", White Snow | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Velvety Soft, OEKO-TEX Compliant, Machine Washable, Home Decor
3K
▲ 400.0%vs. prior month
$150.2K
latest month
12-month trend
B0D9VDW7N8
Ultra Soft Cozy Faux Fur Throw Blanket, Fuzzy Plush Thick Bubble Blanket, Luxury Fluffy Blanket for Couch, Sofa, Bedroom, and Living Room, 50x60 Inches, Cream White
2K
▲ 100.0%vs. prior month
$72.2K
latest month
12-month trend
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Best White Throw Blanket Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bedsure is the best-performing white throw blanket brand in July 2026, moving 18,000 units across 4 ASINs for 50.0% of Top 10 volume. BEDELITE follows with 6,000 units (16.7%), ahead of Utopia Bedding on 5,000 units (13.9%).
With 7 brands splitting the Top 10 and 80.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.53 to $23.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bedsure
4 ASINs in Top 10
50.0%
Units
18K
Revenue
$325.8K
Avg. price
$23.36
B0BPLB81LX
$13.49·★4.6·26.4K revsBedsure GentleSoft White Throw Blanket for Couch - Birthday Gifts for Women Mom Her Girls, Cozy Fleece Blanket for Sofa Bed, Living Room Home Bedroom Decor Dorm Essentials, Off White, 50x60 Inches
Units sold10KB0F6V1VWMP
$16.99·★4.3·1.2K revsBedsure 3D Cloud Bubble Blanket, Soft Cozy Throw, Off White, 50"×60" | Fleece, Couch/Sofa/Bed, Soft，Cute, Lightweight，Gifts for Women, Room Decor
Units sold4KB088WYYH85
$39.99·★4.5·20.4K revsBedsure Cooling Waffle Blanket for Hot Sleepers, Ivory, Queen, 90"x90" | 50% cotton and 50% rayon derived from bamboo, breathable lightweight soft summer blanket, luxury throws for bed couch sofa
Units sold2KB0CFTYV9YP
$22.98·★4.7·2.2K revsBedsure 100% Cotton Muslin Blankets for Adults, Large Throw, Linen Beige | 4-Layer Breathable Lightweight Soft Boho Summer Gauze Blanket, Throw for Couch, Sofa, Travel, All Season, Gifts, 50"x70"
Units sold2K
BEDELITE
1 ASIN in Top 10
16.7%
Units
6K
Revenue
$78K
Avg. price
$12.53
B0CSFJR66V
$12.53·★4.5·4.6K revsBEDELITE Ribbed Fleece Throw Blanket for Couch, Cream, 50"x60" | Ultra-Soft Plush Fleece, Cozy, Warm Yet Lightweight, Ribbed Texture, Home Decor, Machine Washable, Giftable, All-Season Use
Units sold6K
Utopia Bedding
1 ASIN in Top 10
13.9%
Units
5K
Revenue
$89.9K
Avg. price
$17.94
B073H8STZ7
$17.94·★4.5·92.8K revsUtopia Bedding Ultra Soft Fleece Bed Blanket Queen Size Grey (90x90 Inches) | Microfiber Plush Warm Lightweight Breathable Cozy Blanket Anti-Static, All Season Use, Gift for Women and Men
Units sold5K
Trending White Throw Blanket Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07WRDL2VZ booked 3K units at $48.99, with ▲ 400.0% MoM change. On the growth side, B00NA83RYU leads positive momentum with ▲ 150.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07WRDL2VZ
UGG Euphoria Throw Blanket, Plush Faux Fur Blanket, 50" x 70", White Snow | Reversible Fluffy Faux Fur to Ultra Soft Microfiber, Velvety Soft, OEKO-TEX Compliant, Machine Washable, Home Decor
Price
$48.99
Rating
4.6
Reviews
2.3K
Latest month sales
B0CFTYV9YP
Bedsure 100% Cotton Muslin Blankets for Adults, Large Throw, Linen Beige | 4-Layer Breathable Lightweight Soft Boho Summer Gauze Blanket, Throw for Couch, Sofa, Travel, All Season, Gifts, 50"x70"
Price
$22.98
Rating
4.7
Reviews
2.2K
Latest month sales
B00NA83RYU
Eddie Bauer - Sherpa Throw Blanket for Couch 50x60 – Ultra Soft Reversible Fleece & Plush Sherpa Blanket, Warm Cozy Plaid Throw Blanket for Sofa, Bed, Living Room, Cabin Decor
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.6
Reviews
8.2K
Latest month sales
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