Pink Blanket Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pink Blanket sales on Amazon US totaled 54,900 units in July 2026 (▼ 0.5% vs. the prior month), generating an estimated $877,133 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.9% of unit volume and 50.8% of revenue, while a typical listing is priced at $19.63. The keyword itself pulled 39,886 Amazon queries over the same period (▲ 12.1% MoM).
Zooming out to the 12-month window ending July 2026, the pink blanket Top 50 moved 752,200 units and $12,367,638 in cumulative sales — an average of 62,683 units and $1,030,636 per month. Monthly throughput topped out at 123,650 units in December 2025 and dipped to 30,250 in May 2026, leaving the latest reading 5.8% higher than August 2025.
Pink Blanket Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
54.9K
▼ 0.5% MoM
Monthly Revenue 2026/07
$877.1K
▼ 2.9% MoM
Top 10 Market Share 2026/07
61.9%
Pink Blanket Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pink blanket listing on Amazon US in July 2026 is ASIN B0157T2ENY (Brand: Bedsure), which sold 6,000 units at $19.99 apiece — equal to 10.9% of every unit tracked in this report.
The Top 10 ASINs account for 34,000 units and $445,230 in July 2026 — 61.9% of unit volume and 50.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pink Blanket' on Amazon
July 2026
Is 61.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0157T2ENY
Bedsure GentleSoft Fleece Bed Blankets Queen Size Grey - Soft Warm Outdoor Picnic Fall Blanket for Camping Travel Lightweight Cozy Anti-Static, Room Home Decor Gifts for Husband and Men, 90x90 inches
6K
▼ 25.0%vs. prior month
$119.9K
latest month
12-month trend
B0CNPDMD1R
Yurhap Heart Baby Blanket, Love Plush Fleece Baby Blankets for Girls Boys | Soft Sherpa Baby Girl Blanket for Infant Toddler Newborn Gift, Fluffy Baby Essentials, For Crib Stroller, 30"x40", Light Pink
6K
▼ 14.3%vs. prior month
$46.1K
latest month
12-month trend
B07JHNJLYH
Pro Goleem Loveys for Babies Bunny Security Blanket Baby Girl Gifts Newborn Soft Pink Lovie for Infant and Toddler Snuggle Toy Stuffed Animal, Pink 16 Inch
4K
▲ 33.3%vs. prior month
$61K
latest month
12-month trend
B09SKZYYDQ
BEDELITE 3D Ribbed Jacquard Pink Fleece Throw Blanket for Couch, 50x60 Inch | Soft Warm Decorative Fluffy Blanket, Cozy Plush Lightweight Fuzzy Throw Blanket for Bed Sofa Home Room Decor, Gift for Women
3K
▲ 0.0%vs. prior month
$28.7K
latest month
12-month trend
B0DK6ZBH6P
Fleece Baby Blankets for Girls & Boys, Infant Toddler Blanket | Soft Newborn Baby Minky Receiving Blanket, Dotted Backing for Nursery Crib Stroller, Double Layer, 30''x40'', Pink Floral
3K
▲ 0.0%vs. prior month
$39K
latest month
12-month trend
B0FHB9B53J
Moonkie Baby Lovey with Silicone Teether, Bunny Security Blanket with Textured Ribbons, Crinkle Toys, Soft Minky Velour & Natural Cotton, Newborn Girl Gift for Baby Shower or Birthday
3K
▲ 0.0%vs. prior month
$57.4K
latest month
12-month trend
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Best Pink Blanket Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bedsure is the best-performing pink blanket brand in July 2026, moving 6,000 units across 1 ASIN for 17.6% of Top 10 volume. Yurhap follows with 6,000 units (17.6%), ahead of BEDELITE on 5,000 units (14.7%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.19 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bedsure
1 ASIN in Top 10
17.6%
Units
6K
Revenue
$119.9K
Avg. price
$19.99
B0157T2ENY
$19.99·★4.6·179.2K revsBedsure GentleSoft Fleece Bed Blankets Queen Size Grey - Soft Warm Outdoor Picnic Fall Blanket for Camping Travel Lightweight Cozy Anti-Static, Room Home Decor Gifts for Husband and Men, 90x90 inches
Units sold6K
Yurhap
1 ASIN in Top 10
17.6%
Units
6K
Revenue
$46.1K
Avg. price
$7.19
B0CNPDMD1R
$7.19·★4.7·6.9K revsYurhap Heart Baby Blanket, Love Plush Fleece Baby Blankets for Girls Boys | Soft Sherpa Baby Girl Blanket for Infant Toddler Newborn Gift, Fluffy Baby Essentials, For Crib Stroller, 30"x40", Light Pink
Units sold6K
BEDELITE
2 ASINs in Top 10
14.7%
Units
5K
Revenue
$48.7K
Avg. price
$9.99
B09SKZYYDQ
$9.99·★4.5·5.9K revsBEDELITE 3D Ribbed Jacquard Pink Fleece Throw Blanket for Couch, 50x60 Inch | Soft Warm Decorative Fluffy Blanket, Cozy Plush Lightweight Fuzzy Throw Blanket for Bed Sofa Home Room Decor, Gift for Women
Units sold3KB0CGW9KT6X
$9.99·★4.6·2.9K revsBEDELITE Pink Throw Blanket for Couch, Soft Cozy Gifts for Women, 50 * 60 | 3D Jacquard Decorative Fleece Blanket, Super Soft Plush Throws, Cute Birthday Gift for Women & Men, Suitable for All Seasons
Units sold2K
Trending Pink Blanket Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08FD6J43B booked 2K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B0CGW9KT6X leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B002RWPM7U close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08FD6J43B
TASTHROW Large Flannel Fleece Throw Blanket, 50×70 Inch | Cozy Lightweight Thick Blanket - All Seasons Suitable for Women, Men and Kids
Price
$9.99
Rating
4.6
Reviews
5.1K
Latest month sales
B0CGW9KT6X
BEDELITE Pink Throw Blanket for Couch, Soft Cozy Gifts for Women, 50 * 60 | 3D Jacquard Decorative Fleece Blanket, Super Soft Plush Throws, Cute Birthday Gift for Women & Men, Suitable for All Seasons
Price
$9.99
Rating
4.6
Reviews
2.9K
Latest month sales
B002RWPM7U
American Baby Company 100% Cotton Thermal Waffle Swaddle Blanket (30" x 40"), Soft, Breathable & Stretchy, Pink, for Boys and Girls, Perfect for Swaddling, Travel and Gifting
Unlock to view ASIN details and product titles
Price
$8.90
Rating
4.7
Reviews
5.6K
Latest month sales
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