White Shorts Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Hanes is the best-performing white shorts men brand in July 2026, moving 3,000 units across 1 ASIN for 35.3% of Top 10 volume. Fruit of the Loom follows with 1,000 units (11.8%), ahead of Wrangler Authentics on 900 units (10.6%).

Volume is spread across 10 brands, with the top three holding 57.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.98 to $28.43, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GFCS5JL1 booked 500 units at $14.99, with ▲ 150.0% MoM change. On the growth side, B0DSBCJ7TQ leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0872L92RV close behind at ▲ 50.0% MoM on 300 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.