White Shorts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Shorts sales on Amazon US totaled 28,600 units in July 2026 (▼ 6.5% vs. the prior month), generating an estimated $543,702 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 36.7% of unit volume and 26.4% of revenue, while a typical listing is priced at $20.99. The keyword itself pulled 71,400 Amazon queries over the same period (▼ 47.8% MoM).
Zooming out to the 12-month window ending July 2026, the white shorts Top 50 moved 141,700 units and $2,569,325 in cumulative sales — an average of 11,808 units and $214,110 per month. Monthly throughput topped out at 30,600 units in June 2026 and dipped to 2,900 in December 2025, leaving the latest reading 98.6% higher than August 2025.
White Shorts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.6K
▼ 6.5% MoM
Monthly Revenue 2026/07
$543.7K
▼ 8.1% MoM
Top 10 Market Share 2026/07
36.7%
White Shorts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white shorts listing on Amazon US in July 2026 is ASIN B0DSPR5D9B (Brand: DLOODA), which sold 2,000 units at $14.99 apiece — equal to 7.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,500 units and $143,551 in July 2026 — 36.7% of unit volume and 26.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Shorts' on Amazon
July 2026
Is 36.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DSPR5D9B
DLOODA Womens Skort Tennis Skirt with Pocket Shorts
2K
▼ 33.3%vs. prior month
$29.2K
latest month
12-month trend
B00T7FEH6W
Fruit of the Loom Men's Tag Free Woven Boxer Shorts, Relaxed Fit, Moisture Wicking, Assorted Color Multipacks
1K
▲ 0.0%vs. prior month
$18.8K
latest month
12-month trend
B0CXDKYK3L
DHSO High Waisted Buttery Soft Biker Shorts for Women Tummy Control 5"
1K
▼ 50.0%vs. prior month
$8K
latest month
12-month trend
B0F8J32BHQ
Runhit Women's Workout Biker Shorts - 3"/5"/8" High Waisted Tummy Control Spandex Booty Shorts for Volleyball Gym Yoga Dance
1K
▲ 0.0%vs. prior month
$14.2K
latest month
12-month trend
B0BSBXPDC2
GAYHAY High Waisted Biker Shorts for Women - 8"/5"/3" Soft Black Spandex Shorts for Workout Volleyball Yoga Dance
1K
▲ 25.0%vs. prior month
$6.4K
latest month
12-month trend
B0DQ78ZMK5
PRETTYGARDEN Women's Summer Shorts Business Casual Outfits
1K
▲ 100.0%vs. prior month
$25.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Shorts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DLOODA is the best-performing white shorts brand in July 2026, moving 2,000 units across 1 ASIN for 19.0% of Top 10 volume. Fruit of the Loom follows with 1,800 units (17.1%), ahead of DHSO on 1,000 units (9.5%).
Volume is spread across 9 brands, with the top three holding 45.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $18.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DLOODA
1 ASIN in Top 10
19.0%
Units
2K
Revenue
$29.2K
Avg. price
$14.99
B0DSPR5D9B
$14.99·★4.3·351 revsDLOODA Womens Skort Tennis Skirt with Pocket Shorts
Units sold2K
Fruit of the Loom
2 ASINs in Top 10
17.1%
Units
1.8K
Revenue
$31.6K
Avg. price
$18.43
B00T7FEH6W
$20.36·★4.5·39.4K revsFruit of the Loom Men's Tag Free Woven Boxer Shorts, Relaxed Fit, Moisture Wicking, Assorted Color Multipacks
Units sold1KB00DMXN4RI
$16.50·★4.5·39.4K revsFruit of the Loom Men's Tag Free Woven Boxer Shorts, Relaxed Fit, Moisture Wicking, Assorted Color Multipacks
Units sold800
DHSO
1 ASIN in Top 10
9.5%
Units
1K
Revenue
$8K
Avg. price
$7.99
B0CXDKYK3L
$7.99·★4.3·1.7K revsDHSO High Waisted Buttery Soft Biker Shorts for Women Tummy Control 5"
Units sold1K
Trending White Shorts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BSBXPDC2 booked 1K units at $6.26, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BSBXPDC2
GAYHAY High Waisted Biker Shorts for Women - 8"/5"/3" Soft Black Spandex Shorts for Workout Volleyball Yoga Dance
Price
$6.26
Rating
4.2
Reviews
2.1K
Latest month sales
B0DQ78ZMK5
PRETTYGARDEN Women's Summer Shorts Business Casual Outfits
Price
$29.99
Rating
4.1
Reviews
662
Latest month sales
B002XULONW
Capezio Womens Team Basic Low Rise Boy Cut Short
Unlock to view ASIN details and product titles
Price
$18.00
Rating
4.4
Reviews
7.1K
Latest month sales
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