White Pen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Pen sales on Amazon US totaled 104,800 units in July 2026 (▲ 5.3% vs. the prior month), generating an estimated $828,984 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.4% of unit volume and 54.4% of revenue, while a typical listing is priced at $7.73. The keyword itself pulled 16,797 Amazon queries over the same period (▲ 6.4% MoM).
Zooming out to the 12-month window ending July 2026, the white pen Top 50 moved 1,185,400 units and $9,519,134 in cumulative sales — an average of 98,783 units and $793,261 per month. Monthly throughput topped out at 122,800 units in November 2025 and dipped to 53,050 in May 2026, leaving the latest reading 8.8% lower than August 2025.
White Pen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
104.8K
▲ 5.3% MoM
Monthly Revenue 2026/07
$829K
▲ 4.9% MoM
Top 10 Market Share 2026/07
53.4%
White Pen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white pen listing on Amazon US in July 2026 is ASIN B08BX5THHP (Brand: Sharpie), which sold 8,000 units at $12.21 apiece — equal to 7.6% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 56,000 units and $450,780 in July 2026 — 53.4% of unit volume and 54.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Pen' on Amazon
July 2026
Is 53.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08BX5THHP
Sharpie S-Gel Gel Pens, Pearl White Body, Black Ink, Medium Point (0.7mm), 12 Count - For Journaling, Writing, Note-Taking, School, Office Supplies
8K
▲ 100.0%vs. prior month
$99.8K
latest month
12-month trend
B08BX66VLD
Sharpie S-Gel Gel Pens, Black Ink, Medium Point (0.7mm), 4 Count - Back to School, Teacher Supplies, Journaling
7K
▲ 0.0%vs. prior month
$34.1K
latest month
12-month trend
B07J3BR84T
SAKURA Gelly Roll Classic White Gel Pen Set, Assorted Sizes, 3 Pack
7K
▼ 12.5%vs. prior month
$35.9K
latest month
12-month trend
B0FWRKNPCV
Grabie 6 White Acrylic Paint Markers, 0.7 mm Extra Fine Tip | Bright White Coverage, Ultra Fine Detailing, Fast Drying Acrylic Ink, Crisp Highlights, Smooth Writing, Ideal For Artists
6K
▲ 0.0%vs. prior month
$71K
latest month
12-month trend
B00HX9REB4
Wite.Out, Shake 'n Squeeze Pens, 2 pack, 0.3 oz each | Needle-point Tip for Accuracy, Soft Squeeze Barrel, Quick Drying, Ideal for Office Use
5K
▲ 25.0%vs. prior month
$19.5K
latest month
12-month trend
B0C58J4QND
Artsunlvy White Paint Pens marking pens Permanent Markers - 2 Pack Oil Based Waterproof Markers for Tire, Rubber,Wood, Rocks, Metal, Canvas,Plastic, Dark Surface,Craft office Supplies,Medium Point
5K
▼ 16.7%vs. prior month
$34.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Pen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing white pen brand in July 2026, moving 19,000 units across 3 ASINs for 33.9% of Top 10 volume. SAKURA follows with 7,000 units (12.5%), ahead of Grabie on 6,000 units (10.7%).
Volume is spread across 8 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.79 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
3 ASINs in Top 10
33.9%
Units
19K
Revenue
$185.1K
Avg. price
$9.55
B08BX5THHP
$12.21·★4.7·15.5K revsSharpie S-Gel Gel Pens, Pearl White Body, Black Ink, Medium Point (0.7mm), 12 Count - For Journaling, Writing, Note-Taking, School, Office Supplies
Units sold8KB08BX66VLD
$4.87·★4.6·21.9K revsSharpie S-Gel Gel Pens, Black Ink, Medium Point (0.7mm), 4 Count - Back to School, Teacher Supplies, Journaling
Units sold7KB0F2L5LQRH
$11.56·★4.6·1.7K revsSharpie S-Gel Pens, Fashion Barrel Gel Pens, Pearl White Body, Medium Point (0.7mm), Bold Ink Colors, 12 Count
Units sold4K
SAKURA
1 ASIN in Top 10
12.5%
Units
7K
Revenue
$35.9K
Avg. price
$5.79
B07J3BR84T
$5.79·★4.4·17.7K revsSAKURA Gelly Roll Classic White Gel Pen Set, Assorted Sizes, 3 Pack
Units sold7K
Grabie
1 ASIN in Top 10
10.7%
Units
6K
Revenue
$71K
Avg. price
$9.99
B0FWRKNPCV
$9.99·★4.5·3.6K revsGrabie 6 White Acrylic Paint Markers, 0.7 mm Extra Fine Tip | Bright White Coverage, Ultra Fine Detailing, Fast Drying Acrylic Ink, Crisp Highlights, Smooth Writing, Ideal For Artists
Units sold6K
Trending White Pen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CNLB1WR9 booked 4K units at $7.99, with ▲ 0.0% MoM change. On the growth side, B00YR8G62W leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0DB9TWRWG close behind at ▲ 150.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNLB1WR9
ACEES Gel Pens, 6 Pcs Retractable Quick Dry Black Ink Pen, 0.5mm Fine Point | Smooth Writing Pens For Journaling Note Taking, Office Desk Accessories, Back to School Writing Supplies, Gifts for Men Women
Price
$7.99
Rating
4.6
Reviews
1.7K
Latest month sales
B00YR8G62W
BIC Wite-Out Brand Shake n Squeeze Correction Pen, 8 ML, 4-Count | Fast and Precise Coverage | Needle-Point Tip for Accurate Application | Dries Quickly for Immediate Writing
Price
$9.37
Rating
4.6
Reviews
8.9K
Latest month sales
B0DB9TWRWG
Sharpie S-Gel Pens, Fashion Barrel White Pearl, Medium Point (0.7mm), Bold Ink Colors, 8 Count
Unlock to view ASIN details and product titles
Price
$9.69
Rating
4.7
Reviews
1.5K
Latest month sales
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