White Lace Bralette Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Lace Bralette sales on Amazon US totaled 9,400 units in July 2026 (▼ 4.6% vs. the prior month), generating an estimated $167,776 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 59.5% of revenue, while a typical listing is priced at $17.88. The keyword itself pulled 17,119 Amazon queries over the same period (▼ 19.5% MoM).
Zooming out to the 12-month window ending July 2026, the white lace bralette Top 50 moved 70,450 units and $1,282,351 in cumulative sales — an average of 5,871 units and $106,863 per month. Monthly throughput topped out at 9,850 units in June 2026 and dipped to 3,700 in December 2025, leaving the latest reading 55.4% higher than August 2025.
White Lace Bralette Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
9.4K
▼ 4.6% MoM
Monthly Revenue 2026/07
$167.8K
▲ 1.0% MoM
Top 10 Market Share 2026/07
61.7%
White Lace Bralette Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white lace bralette listing on Amazon US in July 2026 is ASIN B0DGX9VXD6 (Brand: OEAK), which sold 1,000 units at $23.99 apiece — equal to 10.6% of every unit tracked in this report.
The Top 10 ASINs account for 5,800 units and $99,891 in July 2026 — 61.7% of unit volume and 59.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Lace Bralette' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DGX9VXD6
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
1K
▲ 0.0%vs. prior month
$21K
latest month
12-month trend
B0CPD226R5
Azsmesz 3Pcs Lady Lace Wearable Mock Camisole Bra Insert Overlay Modesty Panel Vest.
1K
▼ 50.0%vs. prior month
$14.9K
latest month
12-month trend
B0CYT6CRP7
INLYRIC Women's Unlined Triangle Bralette
1K
▲ 0.0%vs. prior month
$19.9K
latest month
12-month trend
B0DDC6SC2C
INLYRIC Women's Unlined Triangle Bralette
1K
▲ 25.0%vs. prior month
$19.9K
latest month
12-month trend
B09XN5NV2D
Hanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
700
▼ 30.0%vs. prior month
$10.2K
latest month
12-month trend
B0G92B8NLQ
Nogeqi 2 Pcs Lace Tube Top Bra, Strapless Lace Bandeau Bra, Strapless Bralette, Cleavage Cover Up for Low Neckline, Modesty Panel Cleavage Cover for Women A/B Cup (White, Black)
300
▲ 0.0%vs. prior month
$2.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Lace Bralette Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
INLYRIC is the best-performing white lace bralette brand in July 2026, moving 2,000 units across 2 ASINs for 34.5% of Top 10 volume. OEAK follows with 1,000 units (17.2%), ahead of Azsmesz on 1,000 units (17.2%).
With 7 brands splitting the Top 10 and 69.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
INLYRIC
2 ASINs in Top 10
34.5%
Units
2K
Revenue
$39.8K
Avg. price
$19.99
B0CYT6CRP7
$19.99·★4.1·2.1K revsINLYRIC Women's Unlined Triangle Bralette
Units sold1KB0DDC6SC2C
$19.99·★4.1·2.1K revsINLYRIC Women's Unlined Triangle Bralette
Units sold1K
OEAK
1 ASIN in Top 10
17.2%
Units
1K
Revenue
$21K
Avg. price
$23.99
B0DGX9VXD6
$23.99·★3.9·14.7K revsOEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
Units sold1K
Azsmesz
1 ASIN in Top 10
17.2%
Units
1K
Revenue
$14.9K
Avg. price
$14.99
B0CPD226R5
$14.99·★4.1·1K revsAzsmesz 3Pcs Lady Lace Wearable Mock Camisole Bra Insert Overlay Modesty Panel Vest.
Units sold1K
Trending White Lace Bralette Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B079J7S688 booked 200 units at $15.43, with ▲ 100.0% MoM change. On the growth side, B0GL2GQSQL leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0FDG3XW52 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079J7S688
Smart & Sexy Signature Lace Push-Up Bra
Price
$15.43
Rating
4.3
Reviews
22.9K
Latest month sales
B0GL2GQSQL
Avidlove Women's Lace Bra Sexy Balconette Bras Unlined Lingerie A-D, S-2XL
Price
$16.99
Rating
4.0
Reviews
67
Latest month sales
B0FDG3XW52
Avidlove Women's Sexy Lace Bra Everyday Bra
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.1
Reviews
240
Latest month sales
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