Prime Day Deals Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Prime Day Deals sales on Amazon US totaled 2,022,000 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $19,522,760 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.5% of unit volume and 39.2% of revenue, while a typical listing is priced at $10.51. The keyword itself pulled 2,052 Amazon queries over the same period (▼ 94.4% MoM).
Zooming out to the 12-month window ending July 2026, the prime day deals Top 50 moved 23,016,500 units and $229,360,714 in cumulative sales — an average of 1,918,042 units and $19,113,393 per month. Monthly throughput topped out at 2,275,000 units in June 2026 and dipped to 1,328,000 in May 2026, leaving the latest reading 2.6% higher than August 2025.
Prime Day Deals Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2M
▼ 11.1% MoM
Monthly Revenue 2026/07
$19.5M
▼ 16.7% MoM
Top 10 Market Share 2026/07
49.5%
Prime Day Deals Market Share & Sales Concentration on Amazon US — July 2026
The most-sold prime day deals listing on Amazon US in July 2026 is ASIN B00W5D1MDE (Brand: Clorox), which sold 100,000 units at $5.24 apiece — equal to 4.9% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $7,659,000 in July 2026 — 49.5% of unit volume and 39.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Prime Day Deals' on Amazon
July 2026
Is 49.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00W5D1MDE
Clorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
100K
▲ 0.0%vs. prior month
$524K
latest month
12-month trend
B0748J34WZ
Dixie Medium Paper Plates, 8.5 Inch, 90 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
100K
▲ 0.0%vs. prior month
$589K
latest month
12-month trend
B07BGLT25K
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
100K
▲ 0.0%vs. prior month
$568K
latest month
12-month trend
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B09RTVD1GF
Energizer AA Batteries Alkaline Power, 32 Count Alkaline Double A Battery Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0BB3JGBH5
Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 4X More Absorbent*, 3-Ply Soft Toilet Tissue
100K
▲ 0.0%vs. prior month
$698K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Prime Day Deals Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing prime day deals brand in July 2026, moving 200,000 units across 2 ASINs for 20.0% of Top 10 volume. Clorox follows with 100,000 units (10.0%), ahead of Dixie on 100,000 units (10.0%).
Volume is spread across 9 brands, with the top three holding 40.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.73 to $5.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
20.0%
Units
200K
Revenue
$890K
Avg. price
$4.73
B0C2CY22B8
$5.97·★4.7·59.1K revsAmazon Basics Everyday Disposable Paper Plates, 8.62 Inch, Microwave-Safe, Cut Resistant, Soak-Proof, 100 Count, Packaging May Vary
Units sold100KB0CH929RS5
$3.50·★4.8·46.6K revsAmazon Basics Reclosable Double Zipper Sandwich Storage Bags for Food Storage, BPA Free, 100 Count
Units sold100K
Clorox
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$524K
Avg. price
$5.24
B00W5D1MDE
$5.24·★4.8·44.9K revsClorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
Units sold100K
Dixie
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$589K
Avg. price
$5.99
B0748J34WZ
$5.99·★4.8·65.6K revsDixie Medium Paper Plates, 8.5 Inch, 90 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
Units sold100K
Trending Prime Day Deals Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B002E37158 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0CQY8WNG7 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002E37158
Glisten Garbage Disposer Cleaner, Lemon Scent Odor Eliminator, 4 Packets | Powerful Foaming Action Helps Remove Buildup; Regular Use Helps Prevent Odor & Protects Blades & Sidewalls, Made in USA
Price
$3.62
Rating
4.6
Reviews
66.2K
Latest month sales
B0CQY8WNG7
BAND-AID Brand Flexible Fabric Adhesive Bandages, Wildflower Designs, 30 Ct | Comfortable Protection, Sterile Wound Care for Minor Cuts, Scrapes & Burns, For First Aid Kits, Assorted Fun Pretty Designs
Price
$3.77
Rating
4.8
Reviews
4.5K
Latest month sales
B0035LCFNQ
DURACELL Coppertop AA Batteries, 24 Count, 12-Year Shelf Life, Long-lasting | AA Batteries with Power Boost Ingredients, Long-lasting Alkaline Double AA Battery for Household and Office Devices
Unlock to view ASIN details and product titles
Price
$21.87
Rating
4.8
Reviews
138.4K
Latest month sales
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