Prime Day Deals Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Prime Day Deals sales on Amazon US totaled 2,039,000 units in July 2026 (▼ 11.2% vs. the prior month), generating an estimated $20,024,180 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.0% of unit volume and 44.1% of revenue, while a typical listing is priced at $9.79. The keyword itself pulled 1,845 Amazon queries over the same period (▼ 81.0% MoM).
Zooming out to the 12-month window ending July 2026, the prime day deals Top 50 moved 23,192,500 units and $232,043,786 in cumulative sales — an average of 1,932,708 units and $19,336,982 per month. Monthly throughput topped out at 2,296,000 units in June 2026 and dipped to 1,357,000 in May 2026, leaving the latest reading 3.9% higher than August 2025.
Prime Day Deals Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2M
▼ 11.2% MoM
Monthly Revenue 2026/07
$20M
▼ 16.4% MoM
Top 10 Market Share 2026/07
49.0%
Prime Day Deals Market Share & Sales Concentration on Amazon US — July 2026
The most-sold prime day deals listing on Amazon US in July 2026 is ASIN B00W5D1MDE (Brand: Clorox), which sold 100,000 units at $5.24 apiece — equal to 4.9% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $8,832,000 in July 2026 — 49.0% of unit volume and 44.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Prime Day Deals' on Amazon
July 2026
Is 49.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00W5D1MDE
Clorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
100K
▲ 0.0%vs. prior month
$524K
latest month
12-month trend
B0748J34WZ
Dixie Paper Plates 8.5 Inch, 90 Count, Disposable Plates | For parties as dessert plates or snack plates, 2X stronger, small paper plates are soak-proof, cut resistant, microwave-safe
100K
▲ 0.0%vs. prior month
$589K
latest month
12-month trend
B07BGLT25K
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
100K
▲ 0.0%vs. prior month
$568K
latest month
12-month trend
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B09F8FZ18G
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B09RTVD1GF
Energizer AA Batteries Alkaline Power, 32 Count Alkaline Double A Battery Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Prime Day Deals Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clorox is the best-performing prime day deals brand in July 2026, moving 100,000 units across 1 ASIN for 10.0% of Top 10 volume. Dixie follows with 100,000 units (10.0%), ahead of Scott on 100,000 units (10.0%).
Volume is spread across 10 brands, with the top three holding 30.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.24 to $5.89, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clorox
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$524K
Avg. price
$5.24
B00W5D1MDE
$5.24·★4.8·45K revsClorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
Units sold100K
Dixie
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$589K
Avg. price
$5.89
B0748J34WZ
$5.89·★4.8·65.8K revsDixie Paper Plates 8.5 Inch, 90 Count, Disposable Plates | For parties as dessert plates or snack plates, 2X stronger, small paper plates are soak-proof, cut resistant, microwave-safe
Units sold100K
Scott
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$568K
Avg. price
$5.68
B07BGLT25K
$5.68·★4.5·148.5K revsScott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
Units sold100K
Trending Prime Day Deals Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B002E37158 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0CQY8WNG7 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002E37158
Glisten Garbage Disposer Cleaner, Lemon Scent Odor Eliminator, 4 Packets | Powerful Foaming Action Helps Remove Buildup; Regular Use Helps Prevent Odor & Protects Blades & Sidewalls, Made in USA
Price
$3.62
Rating
4.6
Reviews
66.2K
Latest month sales
B0CQY8WNG7
Band-Aid Brand Flexible Fabric Adhesive Bandages, Wildflower Designs, 30 Ct | Comfortable Protection, Sterile Wound Care for Minor Cuts, Scrapes & Burns, For First Aid Kits, Assorted Fun Pretty Designs
Price
$3.77
Rating
4.8
Reviews
4.5K
Latest month sales
B0035LCFNQ
Duracell Coppertop AA Batteries, 24 Count, 12-Year Shelf Life, Long-lasting | AA Batteries with Power Boost Ingredients, Long-lasting Alkaline Double AA Battery for Household and Office Devices
Unlock to view ASIN details and product titles
Price
$21.75
Rating
4.8
Reviews
138.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this prime day deals report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card