White Gel Polish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Gel Polish sales on Amazon US totaled 201,800 units in July 2026 (▲ 9.6% vs. the prior month), generating an estimated $1,558,076 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.9% of unit volume and 68.1% of revenue, while a typical listing is priced at $7.86. The keyword itself pulled 34,033 Amazon queries over the same period (▲ 1.8% MoM).
Zooming out to the 12-month window ending July 2026, the white gel polish Top 50 moved 1,900,200 units and $14,461,190 in cumulative sales — an average of 158,350 units and $1,205,099 per month. Monthly throughput topped out at 201,800 units in July 2026 and dipped to 94,400 in May 2026, leaving the latest reading 37.8% higher than August 2025.
White Gel Polish Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
201.8K
▲ 9.6% MoM
Monthly Revenue 2026/07
$1.6M
▲ 11.5% MoM
Top 10 Market Share 2026/07
66.9%
White Gel Polish Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white gel polish listing on Amazon US in July 2026 is ASIN B088JR69SV (Brand: JODSONE), which sold 50,000 units at $8.49 apiece — equal to 24.8% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 135,000 units and $1,060,280 in July 2026 — 66.9% of unit volume and 68.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Gel Polish' on Amazon
July 2026
Is 66.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B088JR69SV
JODSONE U V LED Nail Lamp, Nail Dryer for Gel Polish, Led Light with Automatic Sensor & 4 Timers
50K
▲ 66.7%vs. prior month
$465.5K
latest month
12-month trend
B084P2F223
Morovan Professional Natural Nail Prep Dehydrate and Acid-Free Primer, Dehydrator for Acrylic and Gel Nail Polish, Non Acid Primer for UV Gels Fast Dry Superior Bonding Agent Gift Box Set
20K
▲ 0.0%vs. prior month
$139.2K
latest month
12-month trend
B08HYW1Q9N
Beetles White Gel Nail Polish, 1pc 15ml White Gel Polish | All Season Soak Off UV French Nails Art Manicure Salon DIY Design at Home
10K
▲ 0.0%vs. prior month
$62.5K
latest month
12-month trend
B0BWF17Q5T
beetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set, 6 Colors | Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit, Nail Concealer for Salon DIY Manicure Gift Women
10K
▲ 0.0%vs. prior month
$88.1K
latest month
12-month trend
B0CBR7J4TV
Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Gel Polish Art Manicure Salon DIY at Home for Women (Milky White-A1075)
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0DTP7MKZV
Beetles No Wipe Gel Top Coat and Base Coat Set for Gel Nail Polish | 2Pcs 15ml Super Shiny and Long Lasting Soak Off UV/LED Lamp Nail Art Design Gift
9K
▲ 28.6%vs. prior month
$59.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Gel Polish Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JODSONE is the best-performing white gel polish brand in July 2026, moving 55,000 units across 2 ASINs for 40.7% of Top 10 volume. beetles Gel Polish follows with 34,000 units (25.2%), ahead of Morovan on 20,000 units (14.8%).
With 6 brands splitting the Top 10 and 80.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.29 to $9.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JODSONE
2 ASINs in Top 10
40.7%
Units
55K
Revenue
$507.4K
Avg. price
$9.24
B088JR69SV
$8.49·★4.4·14K revsJODSONE U V LED Nail Lamp, Nail Dryer for Gel Polish, Led Light with Automatic Sensor & 4 Timers
Units sold50KB0CMHQGL4X
$9.99·★4.3·34K revsJODSONE 23 PCS Gel Nail Polish Set with Base Glossy and Matte Top Coat Multicolored Gel Nail Long Lasting Suitable for All Seasons
Units sold5K
beetles Gel Polish
4 ASINs in Top 10
25.2%
Units
34K
Revenue
$240.1K
Avg. price
$7.25
B08HYW1Q9N
$6.64·★4.4·52.9K revsBeetles White Gel Nail Polish, 1pc 15ml White Gel Polish | All Season Soak Off UV French Nails Art Manicure Salon DIY Design at Home
Units sold10KB0BWF17Q5T
$9.99·★4.5·20.8K revsbeetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set, 6 Colors | Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit, Nail Concealer for Salon DIY Manicure Gift Women
Units sold10KB0DTP7MKZV
$6.99·★4.7·1.7K revsBeetles No Wipe Gel Top Coat and Base Coat Set for Gel Nail Polish | 2Pcs 15ml Super Shiny and Long Lasting Soak Off UV/LED Lamp Nail Art Design Gift
Units sold9KB08QRSWXRK
$5.40·★4.5·13.4K revsBeetles Milky White Gel Nail Polish, 15ml Neutral Jelly Nude Nail Polish | Base Color Nail Concealer Sheer Translucent Effect Soak Off UV LED French Nail Art Salon DIY Manicure Gift for Women 0.5Oz
Units sold5K
Morovan
1 ASIN in Top 10
14.8%
Units
20K
Revenue
$139.2K
Avg. price
$6.29
B084P2F223
$6.29·★4.6·23.6K revsMorovan Professional Natural Nail Prep Dehydrate and Acid-Free Primer, Dehydrator for Acrylic and Gel Nail Polish, Non Acid Primer for UV Gels Fast Dry Superior Bonding Agent Gift Box Set
Units sold20K
Trending White Gel Polish Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CMHQGL4X booked 5K units at $9.99, with ▲ 150.0% MoM change. On the growth side, B088JR69SV leads positive momentum with ▲ 66.7% MoM growth on 50K units, with B0BGPQ5V8D close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CMHQGL4X
JODSONE 23 PCS Gel Nail Polish Set with Base Glossy and Matte Top Coat Multicolored Gel Nail Long Lasting Suitable for All Seasons
Price
$9.99
Rating
4.3
Reviews
34K
Latest month sales
B088JR69SV
JODSONE U V LED Nail Lamp, Nail Dryer for Gel Polish, Led Light with Automatic Sensor & 4 Timers
Price
$8.49
Rating
4.4
Reviews
14K
Latest month sales
B0BGPQ5V8D
Beetles White Gel Polish Set, 2Pcs 15ml White Color Gel | Soak Off UV Light Cure for French Nail Manicure Salon DIY Gifts for Women
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.4
Reviews
52.9K
Latest month sales
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