Nail Polish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nail Polish sales on Amazon US totaled 422,000 units in July 2026 (▲ 3.7% vs. the prior month), generating an estimated $4,451,640 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.4% of unit volume and 41.0% of revenue, while a typical listing is priced at $11.31. The keyword itself pulled 626,596 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the nail polish Top 50 moved 3,981,400 units and $42,395,307 in cumulative sales — an average of 331,783 units and $3,532,942 per month. Monthly throughput topped out at 422,000 units in July 2026 and dipped to 191,000 in May 2026, leaving the latest reading 25.7% higher than August 2025.
Nail Polish Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
422K
▲ 3.7% MoM
Monthly Revenue 2026/07
$4.5M
▲ 1.6% MoM
Top 10 Market Share 2026/07
47.4%
Nail Polish Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nail polish listing on Amazon US in July 2026 is ASIN B088JR69SV (Brand: JODSONE), which sold 50,000 units at $8.49 apiece — equal to 11.8% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $1,826,600 in July 2026 — 47.4% of unit volume and 41.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nail Polish' on Amazon
July 2026
Top 5 Volume Share breakdown
B088JR69SV
JODSONE U V LED Nail Lamp, Nail Dryer for Gel Polish, Led Light with Automatic Sensor & 4 Timers
50K
▲ 66.7%vs. prior month
$465.5K
latest month
12-month trend
B0CKYJ63SG
COSLUS C40 Electric Nail Drill Professional, Precise Dial Speed Control | Nail File Machine for Acrylic Gel Dip Powder Removal, Compact Manicure Tools, Beginner-friendly Polishing Set, Home
40K
▲ 33.3%vs. prior month
$391.2K
latest month
12-month trend
B07F12SZDS
Beetles 2 Pcs 15ml No Wipe Gel Top Coat and Base Coat Set | Long Lasting Soak Off LED Nail Lamp Gel Base Top Coat Stay Lock Shine Duo Finish Nail Art Design Manicure Gifts for Women
30K
▲ 0.0%vs. prior month
$234.6K
latest month
12-month trend
B06XBBS1WP
Cutex Gel Nail Polish Remover, Ultra-Powerful & Removes Glitter and Dark Colored Paints, Paraben Free, 6.76 Fl Oz | Ultra powerful nail polish remover for hard to remove glitter, gel, and dark colored polish. Cucumber fragrance.
20K
▲ 0.0%vs. prior month
$56.2K
latest month
12-month trend
B000AADEP8
Sally Hansen Double Duty™, Base and Top Coat, Quick Dry, Long Lasting, Streak-Free Shine, Clear Nail Polish
10K
▲ 0.0%vs. prior month
$39.6K
latest month
12-month trend
B08Z7JSXQ1
modelones Gel Top Base Coat Set 15ml 2026 Upgrade No Wipe Super Shine | Clear Glossy Gel Polish Acid Free Shiny for Press Ons Acrylic Gel Nail Art Soak Off U V Lamp Cure DIY Home Salon Manicure
10K
▲ 0.0%vs. prior month
$76.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nail Polish Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JODSONE is the best-performing nail polish brand in July 2026, moving 60,000 units across 2 ASINs for 30.0% of Top 10 volume. COSLUS follows with 40,000 units (20.0%), ahead of beetles Gel Polish on 30,000 units (15.0%).
With 8 brands splitting the Top 10 and 65.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $16.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JODSONE
2 ASINs in Top 10
30.0%
Units
60K
Revenue
$703.8K
Avg. price
$16.74
B088JR69SV
$8.49·★4.4·13.8K revsJODSONE U V LED Nail Lamp, Nail Dryer for Gel Polish, Led Light with Automatic Sensor & 4 Timers
Units sold50KB0BK9872HC
$24.99·★4.4·29.5K revsJODSONE Gel Nail Polish Kit 60 PCS with U V Light Soak off Base Top Coat 55 Shine Colors Gel Nail Kit Bright and Dark Brown Wine Red Series Manicure Set for Women and Girls
Units sold10K
COSLUS
1 ASIN in Top 10
20.0%
Units
40K
Revenue
$391.2K
Avg. price
$9.99
B0CKYJ63SG
$9.99·★4.5·15.5K revsCOSLUS C40 Electric Nail Drill Professional, Precise Dial Speed Control | Nail File Machine for Acrylic Gel Dip Powder Removal, Compact Manicure Tools, Beginner-friendly Polishing Set, Home
Units sold40K
beetles Gel Polish
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$234.6K
Avg. price
$7.99
B07F12SZDS
$7.99·★4.6·103.9K revsBeetles 2 Pcs 15ml No Wipe Gel Top Coat and Base Coat Set | Long Lasting Soak Off LED Nail Lamp Gel Base Top Coat Stay Lock Shine Duo Finish Nail Art Design Manicure Gifts for Women
Units sold30K
Trending Nail Polish Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D5GBH7Z5 leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B0CMHQGL4X close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D5GBH7Z5
ROSALIND 30pcs All Seasons Gel Nail Polish Set with Base and Gel Top Coat | 26 Nude Blue Red Colors Gel Polish,3Pcs Glossy Matte Glitter Top Coat and Base Coat, Gel Nails art Kit, DIY Salon at Home
Price
$13.98
Rating
4.3
Reviews
2K
Latest month sales
B0CMHQGL4X
JODSONE 23 PCS Gel Nail Polish Set with Base Glossy and Matte Top Coat Multicolored Gel Nail Long Lasting Suitable for All Seasons
Price
$9.99
Rating
4.3
Reviews
33.9K
Latest month sales
B088JR69SV
JODSONE U V LED Nail Lamp, Nail Dryer for Gel Polish, Led Light with Automatic Sensor & 4 Timers
Unlock to view ASIN details and product titles
Price
$8.49
Rating
4.4
Reviews
13.8K
Latest month sales
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