White Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Bag sales on Amazon US totaled 387,600 units in July 2026 (▼ 15.2% vs. the prior month), generating an estimated $7,197,319 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.6% of unit volume and 82.8% of revenue, while a typical listing is priced at $22.82. The keyword itself pulled 9,813 Amazon queries over the same period (▼ 42.0% MoM).
Zooming out to the 12-month window ending July 2026, the white bag Top 50 moved 4,210,650 units and $72,242,630 in cumulative sales — an average of 350,888 units and $6,020,219 per month. Monthly throughput topped out at 457,200 units in June 2026 and dipped to 255,150 in May 2026, leaving the latest reading 14.4% higher than August 2025.
White Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
387.6K
▼ 15.2% MoM
Monthly Revenue 2026/07
$7.2M
▼ 10.2% MoM
Top 10 Market Share 2026/07
84.6%
White Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white bag listing on Amazon US in July 2026 is ASIN B01BZ0LXL8 (Brand: Hefty), which sold 100,000 units at $15.47 apiece — equal to 25.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 328,000 units and $5,960,460 in July 2026 — 84.6% of unit volume and 82.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Bag' on Amazon
July 2026
Is 84.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01BZ0LXL8
Hefty Ultra Strong 13 Gal Kitchen Trash Bags, White, Lavender Vanilla, 80ct | 13G Tall White Trash Bags with Drawstrings for Kitchen and Home Use, Resists Leaks, Punctures, Rips, Continuous Odor Control
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B093X8QQ12
Amazon Basics Trash Bags, Tall Kitchen Drawstring, Unscented, 13 Gallon, 120 Count, Pack of 1, Packaging May Vary
50K
▼ 44.4%vs. prior month
$961.5K
latest month
12-month trend
B09CD6Z7GB
Amazon Basics Trash Bags, Tall Kitchen Drawstring, Unscented, 13 Gallon, 200 Count, Pack of 1, Packaging May Vary
50K
▼ 44.4%vs. prior month
$1.4M
latest month
12-month trend
B092VPGJB9
Amazon Basics Flextra Tall Kitchen Drawstring Trash Bags, 13 Gallon, 120 Count
40K
▲ 300.0%vs. prior month
$656.4K
latest month
12-month trend
B0CHFRRR7N
Amazon Basics Ultra-Force Tall Kitchen Drawstring Trash Bags, Classic Clean Scented, 13 Gallon, 80 Count, Pack of 1, Packaging May Vary
30K
▼ 25.0%vs. prior month
$414.6K
latest month
12-month trend
B09CD6QTPH
Amazon Basics Scented Trash Bags, Tall Kitchen Drawstring, Clean Scent, 13 Gallon, 200 Count, Pack of 1, Packaging May Vary
20K
▼ 33.3%vs. prior month
$574.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing white bag brand in July 2026, moving 190,000 units across 5 ASINs for 57.9% of Top 10 volume. Hefty follows with 110,000 units (33.5%), ahead of Reli. on 10,000 units (3.0%).
With 5 brands splitting the Top 10 and 94.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.48 to $20.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
5 ASINs in Top 10
57.9%
Units
190K
Revenue
$4M
Avg. price
$19.75
B093X8QQ12
$17.20·★4.4·84.4K revsAmazon Basics Trash Bags, Tall Kitchen Drawstring, Unscented, 13 Gallon, 120 Count, Pack of 1, Packaging May Vary
Units sold50KB09CD6Z7GB
$25.18·★4.4·84.4K revsAmazon Basics Trash Bags, Tall Kitchen Drawstring, Unscented, 13 Gallon, 200 Count, Pack of 1, Packaging May Vary
Units sold50KB092VPGJB9
$17.33·★4.5·55K revsAmazon Basics Flextra Tall Kitchen Drawstring Trash Bags, 13 Gallon, 120 Count
Units sold40KB0CHFRRR7N
$13.33·★4.3·9.2K revsAmazon Basics Ultra-Force Tall Kitchen Drawstring Trash Bags, Classic Clean Scented, 13 Gallon, 80 Count, Pack of 1, Packaging May Vary
Units sold30KB09CD6QTPH
$25.71·★4.5·55K revsAmazon Basics Scented Trash Bags, Tall Kitchen Drawstring, Clean Scent, 13 Gallon, 200 Count, Pack of 1, Packaging May Vary
Units sold20K
Hefty
2 ASINs in Top 10
33.5%
Units
110K
Revenue
$1.2M
Avg. price
$15.48
B01BZ0LXL8
$15.47·★4.8·88.7K revsHefty Ultra Strong 13 Gal Kitchen Trash Bags, White, Lavender Vanilla, 80ct | 13G Tall White Trash Bags with Drawstrings for Kitchen and Home Use, Resists Leaks, Punctures, Rips, Continuous Odor Control
Units sold100KB01H3W4AM6
$15.49·★4.7·30.4K revsHefty Strong 13G Tall Kitchen Trash Bags, White, Unscented, 90ct | Bulk Pack, 13 Gallon Trash Bags with Drawstrings, Resists Leaks, Punctures, Tears, Ideal for Kitchens, Laundry Rooms
Units sold10K
Reli.
1 ASIN in Top 10
3.0%
Units
10K
Revenue
$200.5K
Avg. price
$20.49
B07QQF9XP7
$20.49·★4.7·28.4K revsReli. Reli. Thank You Plastic Bags (350 Count) | Carry Out, Grocery, Shopping Bag, Restaurants, Convenience Store, 11.5" x 6.5" x 21" (White)
Units sold10K
Trending White Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DJM2J2G4 booked 8K units at $31.99, with ▲ 300.0% MoM change. On the growth side, B08TW68RPQ leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B092VPGJB9 close behind at ▲ 300.0% MoM on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJM2J2G4
Fuxury Plastic Bags Thank You Shopping Grocery T-Shirt Bag with Handles | 1000 Count - 11.5 x 6.5 x 21" Take Out, To Go, Retail, Restaurants, Store Bags for Small Business in Bulk White (Made in USA)
Price
$31.99
Rating
4.4
Reviews
2.3K
Latest month sales
B08TW68RPQ
Loiral Small Purse for Women, Retro Classic Tote HandBag Shoulder Bags Clutch Purse
Price
$12.98
Rating
4.5
Reviews
1.6K
Latest month sales
B092VPGJB9
Amazon Basics Flextra Tall Kitchen Drawstring Trash Bags, 13 Gallon, 120 Count
Unlock to view ASIN details and product titles
Price
$17.33
Rating
4.5
Reviews
55K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this white bag report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card