Wheel Of Fortune Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wheel Of Fortune sales on Amazon US totaled 11,700 units in July 2026 (▼ 8.2% vs. the prior month), generating an estimated $286,935 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 89.7% of unit volume and 78.5% of revenue, while a typical listing is priced at $23.71. The keyword itself pulled 14,315 Amazon queries over the same period (▼ 3.2% MoM).
Zooming out to the 12-month window ending July 2026, the wheel of fortune Top 50 moved 120,700 units and $3,177,284 in cumulative sales — an average of 10,058 units and $264,774 per month. Monthly throughput topped out at 14,150 units in December 2025 and dipped to 6,200 in May 2026, leaving the latest reading 30.7% higher than August 2025.
Wheel Of Fortune Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
11.7K
▼ 8.2% MoM
Monthly Revenue 2026/07
$286.9K
▼ 11.3% MoM
Top 10 Market Share 2026/07
89.7%
Wheel Of Fortune Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wheel of fortune listing on Amazon US in July 2026 is ASIN B0DSJFDBMD (Brand: Pionites), which sold 2,000 units at $9.98 apiece — equal to 17.1% of every unit tracked in this report.
The Top 10 ASINs account for 10,500 units and $225,328 in July 2026 — 89.7% of unit volume and 78.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wheel Of Fortune' on Amazon
July 2026
Is 89.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DSJFDBMD
Pionites Prize Wheel 8 INCH Tabletop Roulette Wheel of Fortune Spin with Dry Erase Marker for Engaging Home Parties, Trade Show, Carnival Events,Party Birthday Wedding Housewarming
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0CY5KNWBY
12 Slots Prize Wheel,12 Inch Prizes Spinner with Stand and Heavy Duty Base,Ruleta De Premios,Spin The Wheel for Fortune Spinning Game Carnival & Engaging Home Parties,Tradeshow.
2K
▲ 0.0%vs. prior month
$34.2K
latest month
12-month trend
B0DFXPNQHS
Facilife Spinning Wheel - 12 Inch Color Prize Wheel with Stand, Table Spinner for Trade Shows, Carnivals & Home Games
2K
▲ 0.0%vs. prior month
$50.3K
latest month
12-month trend
B0FLBN4MSB
Pionites 12 Inch 12 Slots Prize Wheel Tabletop Fortune Spin with Dry Erase Marker and Eraser for Engaging Home Parties, Trade Show, Carnival Events (12'' 12slots)
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0DSJSPNX5
Educational Insights Wheel of Fortune Game - Handheld Electronic Game, Great for Travel, Classic Retro Party Games for Kids, Teens & Adults, Word Puzzle Challenge & Entertaining Gift, Ages 8+
1K
▼ 50.0%vs. prior month
$19K
latest month
12-month trend
B0DFWNKM14
GADFISH 24-inch Spinning Prize Wheel, Ajustable 37"-65" Height Spin Doodle Game Spinner, Storable Prize Wheel Spinner with Stand, Wheel of Fortune Game, 14 Colors
800
▼ 11.1%vs. prior month
$39.1K
latest month
12-month trend
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Best Wheel Of Fortune Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pionites is the best-performing wheel of fortune brand in July 2026, moving 3,500 units across 3 ASINs for 33.3% of Top 10 volume. LRMBKM follows with 2,000 units (19.0%), ahead of Facilife on 2,000 units (19.0%).
With 7 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.31 to $21.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pionites
3 ASINs in Top 10
33.3%
Units
3.5K
Revenue
$44.9K
Avg. price
$13.31
B0DSJFDBMD
$9.98·★4.4·622 revsPionites Prize Wheel 8 INCH Tabletop Roulette Wheel of Fortune Spin with Dry Erase Marker for Engaging Home Parties, Trade Show, Carnival Events,Party Birthday Wedding Housewarming
Units sold2KB0FLBN4MSB
$19.98·★4.5·247 revsPionites 12 Inch 12 Slots Prize Wheel Tabletop Fortune Spin with Dry Erase Marker and Eraser for Engaging Home Parties, Trade Show, Carnival Events (12'' 12slots)
Units sold1KB0G3NFS8NN
$9.98·★4.4·131 revsPionites Prize Wheel Spinner 8 Inch Spinning Roulette Wheel of Fortune Spin with Dry Erase Marker for Engaging Home Parties, Trade Show, Carnival Events,Party Birthday Wedding Housewarming
Units sold500
LRMBKM
1 ASIN in Top 10
19.0%
Units
2K
Revenue
$34.2K
Avg. price
$18.04
B0CY5KNWBY
$18.04·★4.4·698 revs12 Slots Prize Wheel,12 Inch Prizes Spinner with Stand and Heavy Duty Base,Ruleta De Premios,Spin The Wheel for Fortune Spinning Game Carnival & Engaging Home Parties,Tradeshow.
Units sold2K
Facilife
1 ASIN in Top 10
19.0%
Units
2K
Revenue
$50.3K
Avg. price
$21.85
B0DFXPNQHS
$21.85·★4.2·521 revsFacilife Spinning Wheel - 12 Inch Color Prize Wheel with Stand, Table Spinner for Trade Shows, Carnivals & Home Games
Units sold2K
Trending Wheel Of Fortune Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FM239B4N leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FM239B4N
KOOV 24 Inch Prize Wheel with Tripod Stand, 12 Slots Color Spin Wheel | Adjustable 55"-61" Height, Storable Spinning Wheel, Suitable for Party Games, Carnival, Business Events & Classroom
Price
$59.99
Rating
4.6
Reviews
202
Latest month sales
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