Poker Chips Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Poker Chips sales on Amazon US totaled 16,100 units in July 2026 (▼ 3.0% vs. the prior month), generating an estimated $504,026 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.8% of unit volume and 65.1% of revenue, while a typical listing is priced at $36.61. The keyword itself pulled 62,564 Amazon queries over the same period (▲ 12.8% MoM).
Zooming out to the 12-month window ending July 2026, the poker chips Top 50 moved 217,750 units and $7,514,801 in cumulative sales — an average of 18,146 units and $626,233 per month. Monthly throughput topped out at 38,200 units in December 2025 and dipped to 6,950 in May 2026, leaving the latest reading 7.5% lower than August 2025.
Poker Chips Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
16.1K
▼ 3.0% MoM
Monthly Revenue 2026/07
$504K
▼ 5.2% MoM
Top 10 Market Share 2026/07
65.8%
Poker Chips Market Share & Sales Concentration on Amazon US — July 2026
The most-sold poker chips listing on Amazon US in July 2026 is ASIN B08PPZQ2BZ (Brand: Spin Master Games), which sold 3,000 units at $52.27 apiece — equal to 18.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,600 units and $328,308 in July 2026 — 65.8% of unit volume and 65.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Poker Chips' on Amazon
July 2026
Is 65.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08PPZQ2BZ
Spin Master Games 300-Piece Casino Poker Set in Metal Case Classic Game
3K
▼ 25.0%vs. prior month
$100.8K
latest month
12-month trend
B0003I68RS
Fat Cat 500Ct Texas Hold'em Poker Chip Set
2K
▲ 0.0%vs. prior month
$80.5K
latest month
12-month trend
B0DSCJHN9S
Spin Master Games Cardinal Classics 100-Piece Poker Set | Classic Game, 100-Piece Casino-Style Poker Chip Set, Includes Plastic Tray for Organization, For 2-10 Players, Ages 8 & Up
1K
▲ 100.0%vs. prior month
$12.8K
latest month
12-month trend
B0F3JQBVKP
Plastic Poker Chips Set with Storage Box for Blackjack, Texas Hold'em, Night Poker Games
1K
▲ 25.0%vs. prior month
$9K
latest month
12-month trend
B09MLDG2WW
SEETOOOGAMES 100 Pieces 11.5g Clay Composite Dice Striped Casino Poker Chips- 4 Colors (red, Green, White and Blue)
800
▲ 60.0%vs. prior month
$8K
latest month
12-month trend
B0GG62TR4L
300PCS Chips Professional Poker Chip Set with Aluminum Case, 11.5 Gram Composite Clay Chips, 2 Decks of Cards, 5 Dice & Dealer Button - Perfect for Texas Holdem, Blackjack, Casino Night
700
▲ 600.0%vs. prior month
$26.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Poker Chips Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Spin Master Games is the best-performing poker chips brand in July 2026, moving 4,000 units across 2 ASINs for 37.7% of Top 10 volume. Fat Cat by GLD Products follows with 2,000 units (18.9%), ahead of sharkplay on 1,000 units (9.4%).
With 8 brands splitting the Top 10 and 66.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $53.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Spin Master Games
2 ASINs in Top 10
37.7%
Units
4K
Revenue
$113.6K
Avg. price
$32.55
B08PPZQ2BZ
$52.27·★4.7·4K revsSpin Master Games 300-Piece Casino Poker Set in Metal Case Classic Game
Units sold3KB0DSCJHN9S
$12.83·★4.7·117 revsSpin Master Games Cardinal Classics 100-Piece Poker Set | Classic Game, 100-Piece Casino-Style Poker Chip Set, Includes Plastic Tray for Organization, For 2-10 Players, Ages 8 & Up
Units sold1K
Fat Cat by GLD Products
1 ASIN in Top 10
18.9%
Units
2K
Revenue
$80.5K
Avg. price
$53.59
B0003I68RS
$53.59·★4.6·11K revsFat Cat 500Ct Texas Hold'em Poker Chip Set
Units sold2K
sharkplay
1 ASIN in Top 10
9.4%
Units
1K
Revenue
$9K
Avg. price
$8.99
B0F3JQBVKP
$8.99·★4.8·269 revsPlastic Poker Chips Set with Storage Box for Blackjack, Texas Hold'em, Night Poker Games
Units sold1K
Trending Poker Chips Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GG62TR4L booked 700 units at $49.99, with ▲ 600.0% MoM change. On the growth side, B07YD4HKTL leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0GHSJL2CS close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GG62TR4L
300PCS Chips Professional Poker Chip Set with Aluminum Case, 11.5 Gram Composite Clay Chips, 2 Decks of Cards, 5 Dice & Dealer Button - Perfect for Texas Holdem, Blackjack, Casino Night
Price
$49.99
Rating
4.8
Reviews
53
Latest month sales
B07YD4HKTL
Poker Chip Set - 200PCS Poker Chips with Aluminum Case, 11.5 Gram Chips for Texas Holdem Blackjack
Price
$31.97
Rating
4.7
Reviews
1.4K
Latest month sales
B0GHSJL2CS
300 Pcs Poker Chips Set for Texas Holdem, 11.5g Clay Chips | Poker Set with Aluminum Carrying Case, Playing Cards & Game Buttons
Unlock to view ASIN details and product titles
Price
$35.10
Rating
5.0
Reviews
27
Latest month sales
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