Cheez Its Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cheez Its sales on Amazon US totaled 401,800 units in July 2026 (▼ 0.9% vs. the prior month), generating an estimated $2,311,720 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.3% of unit volume and 50.6% of revenue, while a typical listing is priced at $6.03. The keyword itself pulled 52,565 Amazon queries over the same period (▲ 18.7% MoM).
Zooming out to the 12-month window ending July 2026, the cheez its Top 50 moved 4,656,350 units and $30,260,634 in cumulative sales — an average of 388,029 units and $2,521,720 per month. Monthly throughput topped out at 426,600 units in August 2025 and dipped to 292,550 in May 2026, leaving the latest reading 5.8% lower than August 2025.
Cheez Its Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
401.8K
▼ 0.9% MoM
Monthly Revenue 2026/07
$2.3M
▼ 9.4% MoM
Top 10 Market Share 2026/07
52.3%
Cheez Its Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cheez its listing on Amazon US in July 2026 is ASIN B082N7TPQP (Brand: Ritz), which sold 50,000 units at $5.98 apiece — equal to 12.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $1,169,800 in July 2026 — 52.3% of unit volume and 50.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cheez Its' on Amazon
July 2026
Is 52.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B082N7TPQP
RITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped
50K
▲ 0.0%vs. prior month
$299K
latest month
12-month trend
B00KRFL5SO
Mott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree (40 Pack)
30K
▲ 0.0%vs. prior month
$209.1K
latest month
12-month trend
B071R4MQ7G
Gardetto's Original Recipe Snack Mix, Multipack, 10 ct, 17.5 oz | 10 Individually Wrapped Bags, Breadsticks, Pretzels & Rye Chips, Kosher, Lunchbox-Ready
30K
▲ 0.0%vs. prior month
$121.5K
latest month
12-month trend
B06XD2VJL8
Annie's Organic Cheddar Cheesy Smiles, Baked Corn Puffs, Gluten Free, 4 oz | Baked Not Fried, Gluten-Free, 8g Whole Grain Per Serving, USDA Organic and Non-GMO
20K
▲ 0.0%vs. prior month
$78.8K
latest month
12-month trend
B004SCTJE4
Goldfish Cheddar Baked Snack Crackers, 6.6 Oz Bag
20K
▲ 100.0%vs. prior month
$47.4K
latest month
12-month trend
B0CTS3X223
Chex Mix Turtle Snack Mix, Family Size, 13.5 oz | Corn, Caramel & Cocoa Chex, Pretzels, Caramel Popcorn, Chocolatey Pieces, Peanuts, 50% Less Fat than Potato Chips
20K
▲ 100.0%vs. prior month
$79.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cheez Its Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ritz is the best-performing cheez its brand in July 2026, moving 50,000 units across 1 ASIN for 23.8% of Top 10 volume. Mott's follows with 30,000 units (14.3%), ahead of Gardetto's on 30,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 52.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.97 to $6.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ritz
1 ASIN in Top 10
23.8%
Units
50K
Revenue
$299K
Avg. price
$5.98
B082N7TPQP
$5.98·★4.8·37.4K revsRITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped
Units sold50K
Mott's
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$209.1K
Avg. price
$6.97
B00KRFL5SO
$6.97·★4.7·44.7K revsMott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree (40 Pack)
Units sold30K
Gardetto's
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$121.5K
Avg. price
$5.97
B071R4MQ7G
$5.97·★4.7·11.6K revsGardetto's Original Recipe Snack Mix, Multipack, 10 ct, 17.5 oz | 10 Individually Wrapped Bags, Breadsticks, Pretzels & Rye Chips, Kosher, Lunchbox-Ready
Units sold30K
Trending Cheez Its Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FWQ32WBP leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B0FVG6PM8X close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FWQ32WBP
Cheez-It Variety Pack Baked Snack Crackers, Lunch Snacks (20 Packs)
Price
$9.96
Rating
4.6
Reviews
105
Latest month sales
B0FVG6PM8X
Cheez-It Baked Snack Crackers, U.S. Soccer Sponsor, Chili Cheese Dog, 12.4oz Box (1 Box)
Price
$3.77
Rating
3.9
Reviews
125
Latest month sales
B004SCTJE4
Goldfish Cheddar Baked Snack Crackers, 6.6 Oz Bag
Unlock to view ASIN details and product titles
Price
$2.37
Rating
4.8
Reviews
38.9K
Latest month sales
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