Wheat Bran Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wheat Bran sales on Amazon US totaled 107,700 units in July 2026 (▲ 2.6% vs. the prior month), generating an estimated $903,706 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.0% of unit volume and 42.9% of revenue, while a typical listing is priced at $13.39. The keyword itself pulled 16,556 Amazon queries over the same period (▲ 1.1% MoM).
Zooming out to the 12-month window ending July 2026, the wheat bran Top 50 moved 1,103,300 units and $9,727,170 in cumulative sales — an average of 91,942 units and $810,597 per month. Monthly throughput topped out at 107,700 units in July 2026 and dipped to 69,250 in May 2026, leaving the latest reading 40.7% higher than August 2025.
Wheat Bran Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
107.7K
▲ 2.6% MoM
Monthly Revenue 2026/07
$903.7K
▲ 1.9% MoM
Top 10 Market Share 2026/07
65.0%
Wheat Bran Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wheat bran listing on Amazon US in July 2026 is ASIN B00IGHKDT2 (Brand: Grape-Nuts), which sold 10,000 units at $5.29 apiece — equal to 9.3% of every unit tracked in this report.
The Top 10 ASINs account for 70,000 units and $387,490 in July 2026 — 65.0% of unit volume and 42.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wheat Bran' on Amazon
July 2026
Is 65.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IGHKDT2
Grape-Nuts Original Cold Breakfast Cereal, 20.5 oz Box | Crunchy Pieces With Whole Grain Wheat & Barley, Excellent Source Of Fiber, Iron & Folate, NON-GMO Project Verified
10K
▲ 0.0%vs. prior month
$51.3K
latest month
12-month trend
B0831DKX4J
Fiber One Original Bran Cereal, High Fiber, Whole Grain, 19.6 oz | 65% Daily Value of Fiber, Glp-1 Friendly, Excellent Source of Iron & Vitamin B12, 18G Whole Grain
10K
▲ 0.0%vs. prior month
$52.6K
latest month
12-month trend
B0DT1LTH82
Kashi Cinnamon Harvest Breakfast Cereal 18oz | Organic, Whole Grain
10K
▲ 0.0%vs. prior month
$50.1K
latest month
12-month trend
B0F15SQ8HY
Kellogg's Raisin Bran Original Large Size Breakfast Cereal 20.9 oz | High Fiber, 28g Whole Grain
10K
▲ 0.0%vs. prior month
$48.1K
latest month
12-month trend
B000VK2L74
Nature's Path Organic Heritage Flakes® Cereal, 13.25 oz (Pack of 1)
8K
▼ 11.1%vs. prior month
$38.2K
latest month
12-month trend
B07G9ZRSLP
Post Wheat n Bran® Shredded Wheat Breakfast Cereal, 18 oz Box | High Fiber Cereal With Light, Crispy Wheat Pieces Made From Wheat And Bran For A Wholesome Taste, Kosher
5K
▲ 25.0%vs. prior month
$19.9K
latest month
12-month trend
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Best Wheat Bran Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Grape-Nuts is the best-performing wheat bran brand in July 2026, moving 10,000 units across 1 ASIN for 14.3% of Top 10 volume. Fiber One follows with 10,000 units (14.3%), ahead of Kashi on 10,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 42.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.87 to $5.46, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Grape-Nuts
1 ASIN in Top 10
14.3%
Units
10K
Revenue
$51.3K
Avg. price
$5.29
B00IGHKDT2
$5.29·★4.7·6.6K revsGrape-Nuts Original Cold Breakfast Cereal, 20.5 oz Box | Crunchy Pieces With Whole Grain Wheat & Barley, Excellent Source Of Fiber, Iron & Folate, NON-GMO Project Verified
Units sold10K
Fiber One
1 ASIN in Top 10
14.3%
Units
10K
Revenue
$52.6K
Avg. price
$5.46
B0831DKX4J
$5.46·★4.6·2.1K revsFiber One Original Bran Cereal, High Fiber, Whole Grain, 19.6 oz | 65% Daily Value of Fiber, Glp-1 Friendly, Excellent Source of Iron & Vitamin B12, 18G Whole Grain
Units sold10K
Kashi
1 ASIN in Top 10
14.3%
Units
10K
Revenue
$50.1K
Avg. price
$4.87
B0DT1LTH82
$4.87·★4.7·953 revsKashi Cinnamon Harvest Breakfast Cereal 18oz | Organic, Whole Grain
Units sold10K
Trending Wheat Bran Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00A6TKLRC leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B074H6VRKY close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00A6TKLRC
Palouse Brand Certified Glyphosate Residue Free Hard White Wheat Berries | 5 LBS | Non-GMO Project Verified | Kosher
Price
$19.95
Rating
4.7
Reviews
2.9K
Latest month sales
B074H6VRKY
365 by Whole Foods Market, Organic Whole Grain Bulgur Wheat, 8.8 oz
Price
$2.99
Rating
4.6
Reviews
1.6K
Latest month sales
B07CC9RF6Y
Bob's Red Mill Oat Bran, 18oz (4 Pack)
Unlock to view ASIN details and product titles
Price
$16.63
Rating
4.8
Reviews
2.3K
Latest month sales
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