Bisquick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bisquick sales on Amazon US totaled 173,900 units in July 2026 (▲ 5.3% vs. the prior month), generating an estimated $1,009,682 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.5% of unit volume and 38.6% of revenue, while a typical listing is priced at $10.07. The keyword itself pulled 19,417 Amazon queries over the same period (▲ 3.5% MoM).
Zooming out to the 12-month window ending July 2026, the bisquick Top 50 moved 1,949,600 units and $11,564,848 in cumulative sales — an average of 162,467 units and $963,737 per month. Monthly throughput topped out at 207,700 units in November 2025 and dipped to 103,900 in May 2026, leaving the latest reading 27.0% higher than August 2025.
Bisquick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
173.9K
▲ 5.3% MoM
Monthly Revenue 2026/07
$1M
▲ 4.9% MoM
Top 10 Market Share 2026/07
57.5%
Bisquick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bisquick listing on Amazon US in July 2026 is ASIN B0014CS1X6 (Brand: Eagle Brand), which sold 20,000 units at $2.62 apiece — equal to 11.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $390,040 in July 2026 — 57.5% of unit volume and 38.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bisquick' on Amazon
July 2026
Is 57.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0014CS1X6
Eagle Brand 14oz Sweetened Condensed Milk, Great for Flan, Cooking, Baking, Drinks, Dessert, Ice Cream, No Artificial Ingredients, Gluten Free, Rich Creamy Flavor, rBST-Free, Kosher-Dairy
20K
▲ 0.0%vs. prior month
$57.4K
latest month
12-month trend
B0042PDYP2
Pillsbury Chocolate Chip Cookie Dough, Makes 24 Cookies, 16 oz | Made With Real Chocolate, No High Fructose Corn Syrup Or Artificial Color Sources, Safe To Eat Raw, No Mixing Or Mess
10K
▲ 0.0%vs. prior month
$38.8K
latest month
12-month trend
B01GCNV0FW
Mrs. Butterworth's Complete Buttermilk Pancake and Waffle Mix, 32 oz | Complete Buttermilk Pancake And Waffle Mix; great for pancakes & waffles; also perfect for weekend brunch & baking
10K
▲ 0.0%vs. prior month
$29.6K
latest month
12-month trend
B00MZF0SWS
Betty Crocker Supreme Chocolate Chunk Brownie Mix, 18 oz | Fudgier Texture Vs. Prior Recipe, Big Chunks Of Real Chocolate, Makes 16 Servings, Party & Gift Ready
10K
▲ 42.9%vs. prior month
$29.7K
latest month
12-month trend
B00LMC36HY
Immaculate Baking Organic Biscuits, Ready to Bake Flaky Biscuits, 8 Count, 16 oz
9K
▼ 10.0%vs. prior month
$67.4K
latest month
12-month trend
B087YHLWBR
Amazon Grocery Jumbo Buttermilk Biscuits, 16 Oz, 8 Ct (Previously Amazon Fresh, Packaging May Vary)
9K
▲ 0.0%vs. prior month
$16.6K
latest month
12-month trend
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Best Bisquick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Eagle Brand is the best-performing bisquick brand in July 2026, moving 20,000 units across 1 ASIN for 20.0% of Top 10 volume. Betty Crocker follows with 18,000 units (18.0%), ahead of King Arthur on 16,000 units (16.0%).
Volume is spread across 8 brands, with the top three holding 54.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.37 to $4.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Eagle Brand
1 ASIN in Top 10
20.0%
Units
20K
Revenue
$57.4K
Avg. price
$2.62
B0014CS1X6
$2.62·★4.8·9.4K revsEagle Brand 14oz Sweetened Condensed Milk, Great for Flan, Cooking, Baking, Drinks, Dessert, Ice Cream, No Artificial Ingredients, Gluten Free, Rich Creamy Flavor, rBST-Free, Kosher-Dairy
Units sold20K
Betty Crocker
2 ASINs in Top 10
18.0%
Units
18K
Revenue
$45.2K
Avg. price
$2.37
B00MZF0SWS
$2.72·★4.8·4K revsBetty Crocker Supreme Chocolate Chunk Brownie Mix, 18 oz | Fudgier Texture Vs. Prior Recipe, Big Chunks Of Real Chocolate, Makes 16 Servings, Party & Gift Ready
Units sold10KB0C47FC7Z7
$2.02·★4.7·4.4K revsBetty Crocker Delights Super Moist Strawberry Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
Units sold8K
King Arthur
2 ASINs in Top 10
16.0%
Units
16K
Revenue
$79.1K
Avg. price
$4.49
B00OZENKPO
$4.99·★4.7·9.9K revsKing Arthur Gluten-Free Pancake Mix, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, 15 Oz
Units sold8KB094R5MS6W
$3.99·★4.5·2.2K revsKing Arthur Buttermilk Pancake Mix Just Add Water, Sourced Non-GMO, Certified Kosher, 16 Oz
Units sold8K
Trending Bisquick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00060OI3Y leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0C47PPCKK close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00060OI3Y
Bisquick Baking Mix, 96 oz | Pancakes, Waffles, Biscuits & More, No Artificial Flavors, No Artificial Colors, Makes About 145 Pancakes
Price
$9.38
Rating
4.7
Reviews
9K
Latest month sales
B0C47PPCKK
Betty Crocker, Super Moist, Devil's Food Cake Mix, 13.25 oz | America's #1 Cake Mix Brand, Makes One Cake Or 24 Cupcakes, Just Add Butter, Water & Eggs
Price
$1.69
Rating
4.8
Reviews
1.2K
Latest month sales
B00FTETNIC
Augason Farms Buttermilk Pancake and Waffle Mix Can | Emergency Food Supply, 33 Servings, 10 Year Shelf Life, Mix Just Add Water, Instant Breakfast Foods
Unlock to view ASIN details and product titles
Price
$11.90
Rating
4.7
Reviews
9.5K
Latest month sales
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