Welly Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Welly sales on Amazon US totaled 194,750 units in July 2026 (▼ 28.8% vs. the prior month), generating an estimated $2,306,785 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.9% of unit volume and 70.9% of revenue, while a typical listing is priced at $14.29. The keyword itself pulled 16,191 Amazon queries over the same period (▼ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the welly Top 50 moved 1,468,550 units and $17,481,698 in cumulative sales — an average of 122,379 units and $1,456,808 per month. Monthly throughput topped out at 273,350 units in June 2026 and dipped to 62,500 in February 2026, leaving the latest reading 37.8% higher than August 2025.
Welly Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
194.8K
▼ 28.8% MoM
Monthly Revenue 2026/07
$2.3M
▼ 29.7% MoM
Top 10 Market Share 2026/07
73.9%
Welly Market Share & Sales Concentration on Amazon US — July 2026
The most-sold welly listing on Amazon US in July 2026 is ASIN B017G1051Y (Brand: Cliganic), which sold 60,000 units at $8.99 apiece — equal to 30.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 144,000 units and $1,634,400 in July 2026 — 73.9% of unit volume and 70.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Welly' on Amazon
July 2026
Is 73.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B017G1051Y
Cliganic Mosquito Repellent Bracelets for Kids & Adults, Natural, 10 Pack | DEET-Free, Plant-Based Bug Bands, Individually Wrapped, Easy to Use & Convenient for Travel & Outdoors, Hiking, Camping
60K
▼ 33.3%vs. prior month
$568.2K
latest month
12-month trend
B0CNL3G38V
quitch Mosquito Bite Itch Relief Bug Bite Patch, Camping Travel Essentials | After Bite Insect Bite Treatment, Anti Itch Cream Alternative, Insect Bite Relief, Cruise, Travel and Camping Essential
30K
▼ 50.0%vs. prior month
$299.1K
latest month
12-month trend
B0BNLVDJX3
Welly Bravery Badge Value Pack | Adhesive Flexible Fabric Bandages | Assorted Shapes and Patterns for Minor Cuts, Scrapes, and Wounds - 100 Count
10K
▲ 0.0%vs. prior month
$109.4K
latest month
12-month trend
B0FKHNXNHC
Hydrocolloid Roll for Wound Care, Hydrocolloid Bandages with Self-Adhesive, Cut-to-Size Patch Bandages, Ultra Absorbent, Waterproof, First Aid Kit Essential (2IN*4.8FT)
10K
▲ 25.0%vs. prior month
$78K
latest month
12-month trend
B0CFSZMLTR
Welly Bandage Family Pack | Adhesive Flexible Fabric & Waterproof Bandages | Assorted Shapes and Patterns for Minor Cuts, Scrapes, and Wounds - 80 Count
9K
▲ 0.0%vs. prior month
$98.5K
latest month
12-month trend
B07QY3GCM7
Active Skin Repair Kids First Aid Spray, Medical Grade Hypochlorous, 3 oz | Natural and non-toxic, hypochlorous acid, no-sting formula, minor cuts, wounds, scrapes, rashes, sunburns, travel size
6K
▼ 40.0%vs. prior month
$179.8K
latest month
12-month trend
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Best Welly Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cliganic is the best-performing welly brand in July 2026, moving 60,000 units across 1 ASIN for 41.7% of Top 10 volume. Welly follows with 33,000 units (22.9%), ahead of quitch on 30,000 units (20.8%).
With 6 brands splitting the Top 10 and 85.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $16.57, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cliganic
1 ASIN in Top 10
41.7%
Units
60K
Revenue
$568.2K
Avg. price
$8.99
B017G1051Y
$8.99·★4.2·37.5K revsCliganic Mosquito Repellent Bracelets for Kids & Adults, Natural, 10 Pack | DEET-Free, Plant-Based Bug Bands, Individually Wrapped, Easy to Use & Convenient for Travel & Outdoors, Hiking, Camping
Units sold60K
Welly
5 ASINs in Top 10
22.9%
Units
33K
Revenue
$486.2K
Avg. price
$16.57
B0BNLVDJX3
$10.94·★4.9·4.6K revsWelly Bravery Badge Value Pack | Adhesive Flexible Fabric Bandages | Assorted Shapes and Patterns for Minor Cuts, Scrapes, and Wounds - 100 Count
Units sold10KB0CFSZMLTR
$10.94·★4.8·3.7K revsWelly Bandage Family Pack | Adhesive Flexible Fabric & Waterproof Bandages | Assorted Shapes and Patterns for Minor Cuts, Scrapes, and Wounds - 80 Count
Units sold9KB0CTWG5XTT
$21.99·★4.8·3.7K revsWelly Bandage Large Refill Pack | Adhesive Flexible Fabric, Glow-in-the-Dark & Waterproof Bandages | Assorted Shapes and Patterns for Minor Cuts, Scrapes, and Wounds - 160 Count
Units sold5KB0GNDZ5C8J
$16.99·★4.5·201 revsWelly Bug Bite Relief Patches Refill Carton | Drug-Free Hydrocolloid Calms Itching and Prevents Picking | 48 Count
Units sold5KB0BW1KT4HP
$21.98·★4.7·2K revsWelly Bandage Refill Ready Pack | Adhesive Flexible Fabric Bandages | Bulk Assorted Shapes and Patterns for Minor Cuts, Scrapes, and Wounds - 200 Count
Units sold4K
quitch
1 ASIN in Top 10
20.8%
Units
30K
Revenue
$299.1K
Avg. price
$11.95
B0CNL3G38V
$11.95·★4.5·2.3K revsquitch Mosquito Bite Itch Relief Bug Bite Patch, Camping Travel Essentials | After Bite Insect Bite Treatment, Anti Itch Cream Alternative, Insect Bite Relief, Cruise, Travel and Camping Essential
Units sold30K
Trending Welly Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G22P4RLJ leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B08XWPML9Z close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G22P4RLJ
Band-Aid Brand Flexible Fabric Adhesive Bandages, Hokusai Designs, 50 Count | Comfortable Protection, First Aid Wound Care Featuring Assorted Designs by Katsushika Hokusai for Minor Cuts, Scrapes & Burns
Price
$6.29
Rating
4.7
Reviews
82
Latest month sales
B08XWPML9Z
Welly Bandages | Adhesive Flexible Fabric Bravery Badges | Assorted Shapes for Minor Cuts, Scrapes, and Wounds | Colorful and Fun First Aid Tin | Ice Cream Patterns - 48 Count
Price
$7.94
Rating
4.8
Reviews
2.9K
Latest month sales
B0DW6QWLC2
Welly Bandage Clip N' Go Tin & Refill Pack | Adhesive Flexible Fabric Bandages and Tin | Assorted Shapes and Patterns for Minor Cuts, Scrapes, and Wounds - 100 Count
Unlock to view ASIN details and product titles
Price
$13.94
Rating
4.8
Reviews
622
Latest month sales
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