Welcome Mat Outdoor Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Welcome Mat Outdoor sales on Amazon US totaled 65,750 units in July 2026 (▼ 4.4% vs. the prior month), generating an estimated $1,058,847 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.2% of unit volume and 40.8% of revenue, while a typical listing is priced at $19.28. The keyword itself pulled 18,704 Amazon queries over the same period (▼ 9.6% MoM).
Zooming out to the 12-month window ending July 2026, the welcome mat outdoor Top 50 moved 722,600 units and $11,136,552 in cumulative sales — an average of 60,217 units and $928,046 per month. Monthly throughput topped out at 68,750 units in June 2026 and dipped to 34,600 in May 2026, leaving the latest reading 13.5% higher than August 2025.
Welcome Mat Outdoor Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
65.8K
▼ 4.4% MoM
Monthly Revenue 2026/07
$1.1M
▼ 5.2% MoM
Top 10 Market Share 2026/07
50.2%
Welcome Mat Outdoor Market Share & Sales Concentration on Amazon US — July 2026
The most-sold welcome mat outdoor listing on Amazon US in July 2026 is ASIN B072K1G53F (Brand: GORILLA GRIP), which sold 6,000 units at $18.99 apiece — equal to 9.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 33,000 units and $432,130 in July 2026 — 50.2% of unit volume and 40.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Welcome Mat Outdoor' on Amazon
July 2026
Is 50.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072K1G53F
GORILLA GRIP WeatherMAX Door Mat, Indoor Outdoor Use, 29x17 Gray Diamond | 100% Waterproof Outdoor Doormat, US Designed, Stain and Fade Resistant, Low Profile Front Door Mat, Easy to Clean Welcome Mat
6K
▲ 20.0%vs. prior month
$98.6K
latest month
12-month trend
B07G8L135X
ubdyo Extra Durable Door Mat Outside Entrance (30" x 17", Bright Brown) | Dirt Trapping, Non-Slip Backing, Indoor or Outdoor Use, Welcome Mat, Low Profile, Natural Rubber, Stain Fade Resistant
4K
▲ 0.0%vs. prior month
$72.5K
latest month
12-month trend
B0CLL7XWZT
HIYARD Sturdy Front Door Mat, Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor, Stain and Fade Resistant, Non-Slip Backing Entry Mat Low Profile Doormat for Entryway, 29×17, Beige
4K
▼ 20.0%vs. prior month
$52K
latest month
12-month trend
B0GVD88B6V
Front Door Mat Outside Entrance, Heavy Duty Waterproof Doormat | 29.5"x17" Indoor/Outdoor Dirt Trapper with Non-Slip Rubber Backing, Low Profile Easy Clean, Stain & Fade Resistant Black
4K
▲ 471.4%vs. prior month
$30.7K
latest month
12-month trend
B0CSDF3YFB
BEQHAUSE Dirt Trapper Door Mat 20" x 32", Non-Slip Washable Doormats, Beige | Entrance Mat Dirt Resistant and Absorbent Welcome Mat, Low Profile Floor Mats for Front Back Door and Entryway
3K
▼ 25.0%vs. prior month
$54K
latest month
12-month trend
B0CGZSQPFP
OLANLY Front Door Mat Outside 29.5x17, All-Season Heavy-Duty Rubber Doormat | Black, Absorbent, Stain and Fade Resistant, Waterproof Non-Slip Backing, Low-Profile Indoor Outdoor Floor Mat for Entryway
3K
▼ 57.1%vs. prior month
$28.4K
latest month
12-month trend
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Best Welcome Mat Outdoor Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLANLY is the best-performing welcome mat outdoor brand in July 2026, moving 8,000 units across 3 ASINs for 24.2% of Top 10 volume. GORILLA GRIP follows with 6,000 units (18.2%), ahead of ubdyo on 4,000 units (12.1%).
Volume is spread across 8 brands, with the top three holding 54.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.65 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLANLY
3 ASINs in Top 10
24.2%
Units
8K
Revenue
$85.9K
Avg. price
$10.65
B0CGZSQPFP
$8.99·★4.3·13.1K revsOLANLY Front Door Mat Outside 29.5x17, All-Season Heavy-Duty Rubber Doormat | Black, Absorbent, Stain and Fade Resistant, Waterproof Non-Slip Backing, Low-Profile Indoor Outdoor Floor Mat for Entryway
Units sold3KB0FCFBCCSK
$14.99·★4.5·1.3K revsOLANLY 2-Pack Front Door Mats 29.5x17, Waterproof Heavy-Duty Doormats | Grey, Absorbent, Stain and Fade Resistant Non-Slip Backing, Easy-Clean Indoor Outdoor Welcome Mats for Entryway, Patio, Porch
Units sold3KB0G3F9317P
$7.98·★4.6·856 revsOLANLY Front Door Mat Outside Entrance, Waterproof Heavy-Duty Doormat | 29.5x17, Grey Dirt Trapper, Stain and Fade Resistant, Non-Slip Rubber Backing, Low-Profile Indoor Outdoor Mat, Easy-Clean
Units sold2K
GORILLA GRIP
1 ASIN in Top 10
18.2%
Units
6K
Revenue
$98.6K
Avg. price
$18.99
B072K1G53F
$18.99·★4.4·39.6K revsGORILLA GRIP WeatherMAX Door Mat, Indoor Outdoor Use, 29x17 Gray Diamond | 100% Waterproof Outdoor Doormat, US Designed, Stain and Fade Resistant, Low Profile Front Door Mat, Easy to Clean Welcome Mat
Units sold6K
ubdyo
1 ASIN in Top 10
12.1%
Units
4K
Revenue
$72.5K
Avg. price
$17.98
B07G8L135X
$17.98·★4.4·9K revsubdyo Extra Durable Door Mat Outside Entrance (30" x 17", Bright Brown) | Dirt Trapping, Non-Slip Backing, Indoor or Outdoor Use, Welcome Mat, Low Profile, Natural Rubber, Stain Fade Resistant
Units sold4K
Trending Welcome Mat Outdoor Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GVD88B6V booked 4K units at $7.99, with ▲ 471.4% MoM change. On the growth side, B0GV43B8R4 leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B0FZV343WS close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVD88B6V
Front Door Mat Outside Entrance, Heavy Duty Waterproof Doormat | 29.5"x17" Indoor/Outdoor Dirt Trapper with Non-Slip Rubber Backing, Low Profile Easy Clean, Stain & Fade Resistant Black
Price
$7.99
Rating
4.4
Reviews
244
Latest month sales
B0GV43B8R4
Front Door Mat, Heavy Duty Waterproof Doormat 29.5"x17", Grey | Indoor Outdoor Non-Slip Low Profile Dirt Trapper Absorbent Rubber Mat for Entryway, Stain Fade Resistant Easy Clean
Price
$7.99
Rating
4.6
Reviews
129
Latest month sales
B0FZV343WS
OLANLY Front Door Mat 30x17, Low Profile Doormat (Welcome) | Stain Resistant, Easy to Clean, PVC Backing, Indoor Outdoor Mat for Entryway, Patio, Porch and Entrance
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.3
Reviews
306
Latest month sales
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