Waterproof Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Waterproof Mat sales on Amazon US totaled 271,400 units in July 2026 (▼ 0.5% vs. the prior month), generating an estimated $4,624,436 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 36.1% of unit volume and 38.5% of revenue, while a typical listing is priced at $16.86. The keyword itself pulled 15,356 Amazon queries over the same period (▼ 1.0% MoM).
Zooming out to the 12-month window ending July 2026, the waterproof mat Top 50 moved 2,655,650 units and $43,569,630 in cumulative sales — an average of 221,304 units and $3,630,802 per month. Monthly throughput topped out at 272,700 units in June 2026 and dipped to 147,300 in May 2026, leaving the latest reading 29.7% higher than August 2025.
Waterproof Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
271.4K
▼ 0.5% MoM
Monthly Revenue 2026/07
$4.6M
▼ 3.9% MoM
Top 10 Market Share 2026/07
36.1%
Waterproof Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold waterproof mat listing on Amazon US in July 2026 is ASIN B07Q1XCM3L (Brand: Utopia Bedding), which sold 10,000 units at $22.99 apiece — equal to 3.7% of every unit tracked in this report.
The Top 10 ASINs account for 98,000 units and $1,781,120 in July 2026 — 36.1% of unit volume and 38.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Waterproof Mat' on Amazon
July 2026
Is 36.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07Q1XCM3L
4 Pack Waterproof Reusable Heavy Absorbency Incontinence Bed Pads 34"x36" | Utopia Bedding Washable Underpads, Chuck Pads for Adults, Kids, Elderly and Pets, Bedwetting Pads for Sofa and Couch, Blue
10K
▲ 0.0%vs. prior month
$216.4K
latest month
12-month trend
B072569V1L
Amazon Basics Less-Mess Litter Trapping Cat Litter Box Mat, Soft on Kitty Paws, Waterproof, Scatter Control, 24" x 35", Grey
10K
▲ 25.0%vs. prior month
$124K
latest month
12-month trend
B07NJ5SR5G
Pieviev Cat Litter Mat, Double-Layer Waterproof Litter Trap, 24" x 15" Gray | Honeycomb Design Catches Scattered Particles to Stop Tracking, Urineproof Base Protects Floors, Easy to Clean
10K
▲ 0.0%vs. prior month
$134.1K
latest month
12-month trend
B0CGDLK8JY
Bath Mat,Ultra Thin Bathroom Rugs,Rubber Bath Mats for Bathroom,No Slip Bath Rugs,Quick Dry,Machine Washable,Low Pile,Absorbent,Shower Outside,Sink,Home Decor Accessories.Grey,1'5"x2'3"(17x27Inch)
10K
▲ 0.0%vs. prior month
$96K
latest month
12-month trend
B0FCBWHPZX
Jin&Bao Under Sink Mat 34" x 22" Waterproof Silicone Cabinet Kitchen Liner | Silicone kitchen cabinet protector, bathroom shelf liner, raised edge traps leaks, anti-slip, easy to clean & dishwasher safe
10K
▲ 42.9%vs. prior month
$135.3K
latest month
12-month trend
B0GLQH4453
18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
10K
▲ 66.7%vs. prior month
$235.4K
latest month
12-month trend
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Best Waterproof Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Utopia Bedding is the best-performing waterproof mat brand in July 2026, moving 10,000 units across 1 ASIN for 10.2% of Top 10 volume. Amazon Basics follows with 10,000 units (10.2%), ahead of Pieviev on 10,000 units (10.2%).
Volume is spread across 10 brands, with the top three holding 30.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.40 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Utopia Bedding
1 ASIN in Top 10
10.2%
Units
10K
Revenue
$216.4K
Avg. price
$22.99
B07Q1XCM3L
$22.99·★4.5·24.6K revs4 Pack Waterproof Reusable Heavy Absorbency Incontinence Bed Pads 34"x36" | Utopia Bedding Washable Underpads, Chuck Pads for Adults, Kids, Elderly and Pets, Bedwetting Pads for Sofa and Couch, Blue
Units sold10K
Amazon Basics
1 ASIN in Top 10
10.2%
Units
10K
Revenue
$124K
Avg. price
$12.40
B072569V1L
$12.40·★4.5·19.9K revsAmazon Basics Less-Mess Litter Trapping Cat Litter Box Mat, Soft on Kitty Paws, Waterproof, Scatter Control, 24" x 35", Grey
Units sold10K
Pieviev
1 ASIN in Top 10
10.2%
Units
10K
Revenue
$134.1K
Avg. price
$12.59
B07NJ5SR5G
$12.59·★4.4·73.8K revsPieviev Cat Litter Mat, Double-Layer Waterproof Litter Trap, 24" x 15" Gray | Honeycomb Design Catches Scattered Particles to Stop Tracking, Urineproof Base Protects Floors, Easy to Clean
Units sold10K
Trending Waterproof Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FCBWHPZX booked 10K units at $14.99, with ▲ 42.9% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FCBWHPZX
Jin&Bao Under Sink Mat 34" x 22" Waterproof Silicone Cabinet Kitchen Liner | Silicone kitchen cabinet protector, bathroom shelf liner, raised edge traps leaks, anti-slip, easy to clean & dishwasher safe
Price
$14.99
Rating
4.7
Reviews
2.8K
Latest month sales
B0GLQH4453
18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
Price
$22.99
Rating
4.1
Reviews
1K
Latest month sales
B0C2Y3T5LN
StepRite Kitchen Mats for Floor, 2-Piece Anti-Fatigue Kitchen Rugs, Black | 17.3" x 30" + 17.3" x 47", cushioned comfort, water-resistant, easy to clean, non-slip bottom, kitchen floor, standing desk
Unlock to view ASIN details and product titles
Price
$20.67
Rating
4.4
Reviews
9.7K
Latest month sales
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