Snuffle Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Snuffle Mat sales on Amazon US totaled 59,800 units in July 2026 (▼ 1.8% vs. the prior month), generating an estimated $758,647 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.3% of unit volume and 63.3% of revenue, while a typical listing is priced at $18.87. The keyword itself pulled 20,804 Amazon queries over the same period (▼ 9.4% MoM).
Zooming out to the 12-month window ending July 2026, the snuffle mat Top 50 moved 728,500 units and $9,128,967 in cumulative sales — an average of 60,708 units and $760,747 per month. Monthly throughput topped out at 94,450 units in December 2025 and dipped to 35,550 in May 2026, leaving the latest reading 3.6% higher than August 2025.
Snuffle Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
59.8K
▼ 1.8% MoM
Monthly Revenue 2026/07
$758.6K
▼ 4.6% MoM
Top 10 Market Share 2026/07
75.3%
Snuffle Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold snuffle mat listing on Amazon US in July 2026 is ASIN B09XXPCB4T (Brand: PETSTA), which sold 10,000 units at $11.99 apiece — equal to 16.7% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 45,000 units and $480,480 in July 2026 — 75.3% of unit volume and 63.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Snuffle Mat' on Amazon
July 2026
Is 75.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09XXPCB4T
PETSTA Dog Puzzle Toys, Treat Dispensing Dog Enrichment Toys for IQ Training and Brain Stimulation, Interactive Mentally Stimulating Toys as Gifts for Puppies, Cats, Dogs
10K
▲ 0.0%vs. prior month
$130.9K
latest month
12-month trend
B081S7C5DN
GORILLA GRIP Dog Food Mat, 100% Waterproof Silicone, 18.5x11.5 Gray | Raised Edge Pet Feeding Mat, BPA Free, Contain Spills, Protects Floors, Placemats for Cats and Dogs Water Bowl
8K
▲ 0.0%vs. prior month
$71.9K
latest month
12-month trend
B0DK6VVQJ3
ChefAide 2 Pack Lick Mat for Dogs,Cats,Upgraded 8.5×8.5 inches Licking Mats with Suction Cups,Slow Feeder Licking Pad for Anxiety Relief and Boredom Reducer,Suitable for Dog Training Set 2
7K
▲ 40.0%vs. prior month
$42.2K
latest month
12-month trend
B09FPTDBRZ
LUKITO Lick Mat for Dogs & Cats 2 Pack, Slow Feeder Licking Pad with Suction Cups for for Anxiety Relief and Boredom Reducer, Perfect for Bathing Grooming
6K
▼ 14.3%vs. prior month
$51.2K
latest month
12-month trend
B07N1JYYCW
AWOOF Pet Snuffle Mat for Dogs, Interactive Feed Game for Boredom, Encourages Natural Foraging Skills for Cats Dogs Bowl Travel Use, Dog Treat Dispenser Indoor Outdoor Stress Relief
4K
▲ 0.0%vs. prior month
$47.9K
latest month
12-month trend
B0BPL9QDR6
DR CATCH Dog Puzzles,Dogs Food Puzzle Feeder Toys for IQ Training & Mental Enrichment,Dog Treat Puzzle(Pink)
3K
▲ 0.0%vs. prior month
$29K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Snuffle Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PETSTA is the best-performing snuffle mat brand in July 2026, moving 10,000 units across 1 ASIN for 22.2% of Top 10 volume. GORILLA GRIP follows with 8,000 units (17.8%), ahead of ChefAide on 7,000 units (15.6%).
Volume is spread across 10 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $11.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PETSTA
1 ASIN in Top 10
22.2%
Units
10K
Revenue
$130.9K
Avg. price
$11.99
B09XXPCB4T
$11.99·★4.4·9.2K revsPETSTA Dog Puzzle Toys, Treat Dispensing Dog Enrichment Toys for IQ Training and Brain Stimulation, Interactive Mentally Stimulating Toys as Gifts for Puppies, Cats, Dogs
Units sold10K
GORILLA GRIP
1 ASIN in Top 10
17.8%
Units
8K
Revenue
$71.9K
Avg. price
$9.98
B081S7C5DN
$9.98·★4.6·29.6K revsGORILLA GRIP Dog Food Mat, 100% Waterproof Silicone, 18.5x11.5 Gray | Raised Edge Pet Feeding Mat, BPA Free, Contain Spills, Protects Floors, Placemats for Cats and Dogs Water Bowl
Units sold8K
ChefAide
1 ASIN in Top 10
15.6%
Units
7K
Revenue
$42.2K
Avg. price
$5.99
B0DK6VVQJ3
$5.99·★4.5·2.6K revsChefAide 2 Pack Lick Mat for Dogs,Cats,Upgraded 8.5×8.5 inches Licking Mats with Suction Cups,Slow Feeder Licking Pad for Anxiety Relief and Boredom Reducer,Suitable for Dog Training Set 2
Units sold7K
Trending Snuffle Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B097DT9C11 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0G5YPKFGM close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B097DT9C11
HOPET Snuffle Mat for Dogs Large Breed, 28.3''x28.3'' Interactive Puzzle Dog Food Mat, Easy to Clean, Durable, Mental Stimulation & Slow Feeding Game for All Breeds
Price
$26.99
Rating
4.2
Reviews
1.6K
Latest month sales
B0G5YPKFGM
Snuffle Mat for Dogs & Cats 17.7in, Pet Treats Slow Feeding Mat | Interactive Dog Puzzle Toys, Dog Snuffle Mat for Small/Medium Pet, Encourages Natural Foraging Skills, Durable, Washable
Price
$16.99
Rating
4.4
Reviews
45
Latest month sales
B0D9QJH4TW
Snuffle Mat for Dogs - Interactive Puzzle Feeding Game for Stress Relief & Foraging Skills | Dog Toys to Keep Them Busy | Small/Medium/Large Dogs Turtle Design
Unlock to view ASIN details and product titles
Price
$20.99
Rating
4.5
Reviews
325
Latest month sales
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