Waterproof Eyebrow Pencil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Waterproof Eyebrow Pencil sales on Amazon US totaled 223,800 units in July 2026 (▼ 17.0% vs. the prior month), generating an estimated $1,793,726 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.7% of unit volume and 52.4% of revenue, while a typical listing is priced at $8.07. The keyword itself pulled 9,431 Amazon queries over the same period (▼ 27.6% MoM).
Zooming out to the 12-month window ending July 2026, the waterproof eyebrow pencil Top 50 moved 2,722,950 units and $21,067,530 in cumulative sales — an average of 226,913 units and $1,755,627 per month. Monthly throughput topped out at 277,300 units in November 2025 and dipped to 146,950 in May 2026, leaving the latest reading 16.7% higher than August 2025.
Waterproof Eyebrow Pencil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
223.8K
▼ 17.0% MoM
Monthly Revenue 2026/07
$1.8M
▼ 17.6% MoM
Top 10 Market Share 2026/07
52.7%
Waterproof Eyebrow Pencil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold waterproof eyebrow pencil listing on Amazon US in July 2026 is ASIN B000H3I2JG (Brand: REVLON), which sold 20,000 units at $6.67 apiece — equal to 8.9% of every unit tracked in this report.
The Top 10 ASINs account for 118,000 units and $939,610 in July 2026 — 52.7% of unit volume and 52.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Waterproof Eyebrow Pencil' on Amazon
July 2026
Is 52.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000H3I2JG
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$157.2K
latest month
12-month trend
B07PBQZ3KF
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0BSR2ZBK1
Wonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep black eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
20K
▲ 0.0%vs. prior month
$360K
latest month
12-month trend
B00WT26UX8
wet n wild Color Icon Kohl Eyeliner Pencil, Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now! (Packaged)
10K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0B52KG7YP
e.l.f. Instant Lift Brow Pencil, Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows, Vegan & Cruelty-Free, Neutral Brown, 2-Pack
10K
▼ 50.0%vs. prior month
$50K
latest month
12-month trend
B082YPSZHT
wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear, Smudge Proof Satin Finish Formula, Cruelty-Free & Vegan - Dark Brown
8K
▼ 20.0%vs. prior month
$18.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Waterproof Eyebrow Pencil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing waterproof eyebrow pencil brand in July 2026, moving 30,000 units across 2 ASINs for 25.4% of Top 10 volume. REVLON follows with 20,000 units (16.9%), ahead of Wonderskin on 20,000 units (16.9%).
Volume is spread across 7 brands, with the top three holding 59.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.75 to $18.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
2 ASINs in Top 10
25.4%
Units
30K
Revenue
$110K
Avg. price
$4.75
B07PBQZ3KF
$3.49·★4.5·71.5K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
Units sold20KB0B52KG7YP
$6.00·★4.6·4.7K revse.l.f. Instant Lift Brow Pencil, Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows, Vegan & Cruelty-Free, Neutral Brown, 2-Pack
Units sold10K
REVLON
1 ASIN in Top 10
16.9%
Units
20K
Revenue
$157.2K
Avg. price
$6.67
B000H3I2JG
$6.67·★4.5·54.3K revsRevlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20K
Wonderskin
1 ASIN in Top 10
16.9%
Units
20K
Revenue
$360K
Avg. price
$18.00
B0BSR2ZBK1
$18.00·★3.8·9.2K revsWonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep black eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
Units sold20K
Trending Waterproof Eyebrow Pencil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D19QGKQ4 booked 7K units at $9.97, with ▼ 12.5% MoM change. On the growth side, B0GS6TQ4QY leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0CL15M9TG close behind at ▲ 25.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D19QGKQ4
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner with Vegan Formula - Dark Chocolate (Dark Brown Matte)
Price
$9.97
Rating
4.5
Reviews
107.4K
Latest month sales
B0GS6TQ4QY
MAYBELLINE Brow Inserts Eyebrow Pen, Micro Needle Shaped 2-In-1 Dual-Ended Brow Makeup Pen and Gel, Water-Resistant, Smudge Proof for Up to 36-HR Wear, Medium Brown
Price
$10.99
Rating
3.9
Reviews
428
Latest month sales
B0CL15M9TG
REVLON ColorStay Multiplayer Eye Pencil, 401 Checkmate, 0.03 oz | Multi-use liquid-glide eye pencil with blending brush blends then sets. Waterproof, smudge-proof color.
Unlock to view ASIN details and product titles
Price
$7.18
Rating
4.3
Reviews
1.5K
Latest month sales
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