Water Table Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Water Table Toys sales on Amazon US totaled 219,400 units in July 2026 (▼ 29.7% vs. the prior month), generating an estimated $3,938,736 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.2% of unit volume and 52.1% of revenue, while a typical listing is priced at $17.05. The keyword itself pulled 15,209 Amazon queries over the same period (▼ 49.0% MoM).
Zooming out to the 12-month window ending July 2026, the water table toys Top 50 moved 2,217,050 units and $41,610,368 in cumulative sales — an average of 184,754 units and $3,467,531 per month. Monthly throughput topped out at 312,050 units in June 2026 and dipped to 104,050 in January 2026, leaving the latest reading 48.5% higher than August 2025.
Water Table Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
219.4K
▼ 29.7% MoM
Monthly Revenue 2026/07
$3.9M
▼ 53.1% MoM
Top 10 Market Share 2026/07
44.2%
Water Table Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold water table toys listing on Amazon US in July 2026 is ASIN B01K1K0K6M (Brand: Step2), which sold 10,000 units at $84.99 apiece — equal to 4.6% of every unit tracked in this report.
The Top 10 ASINs account for 97,000 units and $2,050,160 in July 2026 — 44.2% of unit volume and 52.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Water Table Toys' on Amazon
July 2026
Is 44.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01K1K0K6M
Step2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green | Easy to Assemble, Easy to Clean & Drain, 13 Accessories, Durable, Holds up to 5 Gallons, Toddler Outdoor Sensory Play Table
10K
▼ 80.0%vs. prior month
$814.1K
latest month
12-month trend
B0C7JCXX7K
Tub Works® Bath Color Fizzies, 150 Count | Nontoxic & Fragrance-Free | Fizzy, Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
10K
▲ 0.0%vs. prior month
$129.9K
latest month
12-month trend
B0G5WBGTWK
Tub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
10K
▲ 25.0%vs. prior month
$159.9K
latest month
12-month trend
B06XV1LW52
Fun Stuff Banzai Spring and Summer 3 Piece Magical Mermaid Dolls, in Assorted Colors
10K
▲ 0.0%vs. prior month
$85.9K
latest month
12-month trend
B0BRZXJFHM
12Pcs Reusable Water Balloons, Pool Beach water Toys for Boys and Girls, Outdoor Summer Toys for Kids Ages 3-12
10K
▼ 50.0%vs. prior month
$257.2K
latest month
12-month trend
B0CYXGQ6N1
Tub Works® Marine™ Mold Free Bath Toys, 6 Pack | Sealed, No Hole Bath Toys Design Keeps Moisture Out | Soft, Squeezable & Float on Water | Easy-Grip Baby & Toddler Bath Toy Set | Great Baby Pool Toys
10K
▲ 0.0%vs. prior month
$129.9K
latest month
12-month trend
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Best Water Table Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tub Works is the best-performing water table toys brand in July 2026, moving 30,000 units across 3 ASINs for 30.9% of Top 10 volume. Step2 follows with 10,000 units (10.3%), ahead of BANZAI on 10,000 units (10.3%).
Volume is spread across 8 brands, with the top three holding 51.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $84.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tub Works
3 ASINs in Top 10
30.9%
Units
30K
Revenue
$419.7K
Avg. price
$13.99
B0C7JCXX7K
$12.99·★4.5·5.5K revsTub Works® Bath Color Fizzies, 150 Count | Nontoxic & Fragrance-Free | Fizzy, Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
Units sold10KB0G5WBGTWK
$15.99·★4.3·737 revsTub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
Units sold10KB0CYXGQ6N1
$12.99·★4.7·2.7K revsTub Works® Marine™ Mold Free Bath Toys, 6 Pack | Sealed, No Hole Bath Toys Design Keeps Moisture Out | Soft, Squeezable & Float on Water | Easy-Grip Baby & Toddler Bath Toy Set | Great Baby Pool Toys
Units sold10K
Step2
1 ASIN in Top 10
10.3%
Units
10K
Revenue
$814.1K
Avg. price
$84.99
B01K1K0K6M
$84.99·★4.7·23.9K revsStep2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green | Easy to Assemble, Easy to Clean & Drain, 13 Accessories, Durable, Holds up to 5 Gallons, Toddler Outdoor Sensory Play Table
Units sold10K
BANZAI
1 ASIN in Top 10
10.3%
Units
10K
Revenue
$85.9K
Avg. price
$9.99
B06XV1LW52
$9.99·★4.5·12.7K revsFun Stuff Banzai Spring and Summer 3 Piece Magical Mermaid Dolls, in Assorted Colors
Units sold10K
Trending Water Table Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G5WBGTWK booked 10K units at $15.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G5WBGTWK
Tub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
Price
$15.99
Rating
4.3
Reviews
737
Latest month sales
B0BR7TS7P6
Reusable Water Balloons 12PCS - Summer Water Toys for Pool Beach & Outdoor, Self-Sealing Refillable Water Bombs for Kids Ages 3-14, Magnetic Splash Balls for Kids Fun Games & Activities
Price
$19.99
Rating
4.7
Reviews
2K
Latest month sales
B00005C5H4
The First Years Stack & Count Stacking Cups - Colorful Baby Stacking Water Toys Set - Stackable Cups for Learning - Baby Bath Toys - Toddler Water Table Toys - 8 Count
Unlock to view ASIN details and product titles
Price
$7.44
Rating
4.8
Reviews
92.7K
Latest month sales
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