Water Guns Bulk Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Water Guns Bulk sales on Amazon US totaled 85,800 units in July 2026 (▼ 18.4% vs. the prior month), generating an estimated $1,774,234 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.4% of unit volume and 56.9% of revenue, while a typical listing is priced at $20.35. The keyword itself pulled 7,263 Amazon queries over the same period (▼ 45.6% MoM).
Zooming out to the 12-month window ending July 2026, the water guns bulk Top 50 moved 360,650 units and $7,375,697 in cumulative sales — an average of 30,054 units and $614,641 per month. Monthly throughput topped out at 105,100 units in June 2026 and dipped to 4,600 in January 2026, leaving the latest reading 190.8% higher than August 2025.
Water Guns Bulk Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
85.8K
▼ 18.4% MoM
Monthly Revenue 2026/07
$1.8M
▼ 22.6% MoM
Top 10 Market Share 2026/07
59.4%
Water Guns Bulk Market Share & Sales Concentration on Amazon US — July 2026
The most-sold water guns bulk listing on Amazon US in July 2026 is ASIN B0796JVBJ8 (Brand: MAX LIQUIDATOR), which sold 20,000 units at $22.93 apiece — equal to 23.3% of every unit tracked in this report and 2.2× the volume of the No. 2 listing.
The Top 10 ASINs account for 51,000 units and $1,009,360 in July 2026 — 59.4% of unit volume and 56.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Water Guns Bulk' on Amazon
July 2026
Is 59.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0796JVBJ8
Max Liquidator 6-Pack Water Blaster Set, Multicolor
20K
▲ 0.0%vs. prior month
$358K
latest month
12-month trend
B0G2PK368C
XSHOT Water Fast-Fill Medium Water Blaster (2 Pack) by ZURU, Watergun, 2 Pack X Shot Water Blaster (Fills with Water in just 1 Second!)
9K
▲ 0.0%vs. prior month
$136.5K
latest month
12-month trend
B08V51SGPG
JOYIN 18 Pack 16.5'' Water Gun, Blaster Squirt Guns, Bulk Water Guns Summer Outdoor Swimming Pool, Backyard, Beach Water Game Fighting Play Pool Toys
4K
▼ 33.3%vs. prior month
$111.7K
latest month
12-month trend
B08XB8T7LS
12 Packs Water Gun for Kids Squirt Toys Outdoor Beach Swimming Pool Game Summer Party Favor
3K
▼ 40.0%vs. prior month
$27K
latest month
12-month trend
B09YH8WH7V
BEFANS 60 Pcs Reusable Water Balls, Reusable Water Balloons for Outdoor Toys and Games, Water Toys for Kids and Adults Boys and Girls - Summer Toys Ball for Pool and Backyard Fun
3K
▼ 50.0%vs. prior month
$62.9K
latest month
12-month trend
B08MSQZ5X2
Quanquer 3 Pack Water Guns for Kids Adults - 600CC Squirt Water Toy Gun Super Blaster Soaker Long Range High Capacity Summer Swimming Beach Outdoor Water Fighting Play Pool Toys for Boys Girls (Blue)
3K
▼ 25.0%vs. prior month
$61.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Water Guns Bulk Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAX LIQUIDATOR is the best-performing water guns bulk brand in July 2026, moving 20,000 units across 1 ASIN for 39.2% of Top 10 volume. XSHOT follows with 9,000 units (17.6%), ahead of Quanquer on 5,000 units (9.8%).
With 9 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $22.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAX LIQUIDATOR
1 ASIN in Top 10
39.2%
Units
20K
Revenue
$358K
Avg. price
$22.93
B0796JVBJ8
$22.93·★4.6·10.7K revsMax Liquidator 6-Pack Water Blaster Set, Multicolor
Units sold20K
XSHOT
1 ASIN in Top 10
17.6%
Units
9K
Revenue
$136.5K
Avg. price
$14.99
B0G2PK368C
$14.99·★4.4·130 revsXSHOT Water Fast-Fill Medium Water Blaster (2 Pack) by ZURU, Watergun, 2 Pack X Shot Water Blaster (Fills with Water in just 1 Second!)
Units sold9K
Quanquer
2 ASINs in Top 10
9.8%
Units
5K
Revenue
$119.9K
Avg. price
$22.69
B08MSQZ5X2
$18.79·★4.5·3.5K revsQuanquer 3 Pack Water Guns for Kids Adults - 600CC Squirt Water Toy Gun Super Blaster Soaker Long Range High Capacity Summer Swimming Beach Outdoor Water Fighting Play Pool Toys for Boys Girls (Blue)
Units sold3KB0BKVG2L6X
$26.59·★4.4·1K revsQuanquer 600cc Water Guns for Kids & Adults - 6 Pack Super Squirt Blasters Soaker with Long Range, High Capacity Pump Action, Summer Swimming Beach Outdoor Water Fighting Play Pool Toys for Boys Girls
Units sold2K
Trending Water Guns Bulk Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D64YY96R booked 2K units at $19.99, with ▲ 0.0% MoM change. On the growth side, B0GHWGL6DG leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D64YY96R
ArtCreativity Water Guns for Kids - 6 Pack - Swimming Pool Toys Water Squirter Gun - Fun Foam Water Blaster Pool Game Toys - Summer Beach Party Outdoor Activities for Kids Ages 4-8, 6-8, 8-10, 8-12
Price
$19.99
Rating
4.4
Reviews
156
Latest month sales
B000OOZZTI
Stream Machine Water Gun Launcher TL-600 17 Inch Single Barrel Water Launcher, Water Soaker Gun Shoots 40+ ft, Pool Squirt Gun for Outdoor Summer Fun, Model Number: 80005
Price
$12.79
Rating
4.2
Reviews
3.9K
Latest month sales
B0GHWGL6DG
Jenaai Jenaai 12 Pack Spider Web Water Guns Spider Party Favors for Kids | Spider Web Squirt Mini Guns, Pool Beach Birthday Party Supplies, Summer Pool Toys, Carnival Prizes, Classroom Rewards
Unlock to view ASIN details and product titles
Price
$13.99
Rating
3.9
Reviews
23
Latest month sales
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