Squirt Gun Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squirt Gun sales on Amazon US totaled 91,600 units in July 2026 (▼ 13.3% vs. the prior month), generating an estimated $1,794,012 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.7% of unit volume and 54.0% of revenue, while a typical listing is priced at $18.96. The keyword itself pulled 25,711 Amazon queries over the same period (▼ 29.3% MoM).
Zooming out to the 12-month window ending July 2026, the squirt gun Top 50 moved 401,050 units and $7,456,000 in cumulative sales — an average of 33,421 units and $621,333 per month. Monthly throughput topped out at 105,700 units in June 2026 and dipped to 6,300 in November 2025, leaving the latest reading 207.4% higher than August 2025.
Squirt Gun Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
91.6K
▼ 13.3% MoM
Monthly Revenue 2026/07
$1.8M
▼ 17.2% MoM
Top 10 Market Share 2026/07
55.7%
Squirt Gun Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squirt gun listing on Amazon US in July 2026 is ASIN B0796JVBJ8 (Brand: MAX LIQUIDATOR), which sold 20,000 units at $22.93 apiece — equal to 21.8% of every unit tracked in this report and 2.2× the volume of the No. 2 listing.
The Top 10 ASINs account for 51,000 units and $969,220 in July 2026 — 55.7% of unit volume and 54.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squirt Gun' on Amazon
July 2026
Is 55.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0796JVBJ8
Max Liquidator 6-Pack Water Blaster Set, Multicolor
20K
▲ 0.0%vs. prior month
$358K
latest month
12-month trend
B0G2PK368C
XSHOT Water Fast-Fill Medium Water Blaster (2 Pack) by ZURU, Watergun, 2 Pack X Shot Water Blaster (Fills with Water in just 1 Second!)
9K
▲ 0.0%vs. prior month
$136.5K
latest month
12-month trend
B08V51SGPG
JOYIN 18 Pack 16.5'' Water Gun, Blaster Squirt Guns, Bulk Water Guns Summer Outdoor Swimming Pool, Backyard, Beach Water Game Fighting Play Pool Toys
4K
▼ 33.3%vs. prior month
$111.7K
latest month
12-month trend
B08XB8T7LS
12 Packs Water Gun for Kids Squirt Toys Outdoor Beach Swimming Pool Game Summer Party Favor
3K
▼ 40.0%vs. prior month
$27K
latest month
12-month trend
B08MSQZ5X2
Quanquer 3 Pack Water Guns for Kids Adults - 600CC Squirt Water Toy Gun Super Blaster Soaker Long Range High Capacity Summer Swimming Beach Outdoor Water Fighting Play Pool Toys for Boys Girls (Blue)
3K
▼ 25.0%vs. prior month
$61.5K
latest month
12-month trend
B0GFCWJKFV
Mini Water Gun for Kids Toddler: 2 Pack Water Guns Soaker Squirts Blasters with Trigger for Boys Girls Bath Toys - Ideal Pool Toys Summer Outdoor Beach Fighting Play
3K
▼ 25.0%vs. prior month
$22.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Squirt Gun Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAX LIQUIDATOR is the best-performing squirt gun brand in July 2026, moving 20,000 units across 1 ASIN for 39.2% of Top 10 volume. XSHOT follows with 9,000 units (17.6%), ahead of Quanquer on 5,000 units (9.8%).
With 9 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $22.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAX LIQUIDATOR
1 ASIN in Top 10
39.2%
Units
20K
Revenue
$358K
Avg. price
$22.93
B0796JVBJ8
$22.93·★4.6·10.6K revsMax Liquidator 6-Pack Water Blaster Set, Multicolor
Units sold20K
XSHOT
1 ASIN in Top 10
17.6%
Units
9K
Revenue
$136.5K
Avg. price
$19.99
B0G2PK368C
$19.99·★4.4·99 revsXSHOT Water Fast-Fill Medium Water Blaster (2 Pack) by ZURU, Watergun, 2 Pack X Shot Water Blaster (Fills with Water in just 1 Second!)
Units sold9K
Quanquer
2 ASINs in Top 10
9.8%
Units
5K
Revenue
$119.9K
Avg. price
$22.79
B08MSQZ5X2
$18.99·★4.5·3.5K revsQuanquer 3 Pack Water Guns for Kids Adults - 600CC Squirt Water Toy Gun Super Blaster Soaker Long Range High Capacity Summer Swimming Beach Outdoor Water Fighting Play Pool Toys for Boys Girls (Blue)
Units sold3KB0BKVG2L6X
$26.59·★4.4·1K revsQuanquer 600cc Water Guns for Kids & Adults - 6 Pack Super Squirt Blasters Soaker with Long Range, High Capacity Pump Action, Summer Swimming Beach Outdoor Water Fighting Play Pool Toys for Boys Girls
Units sold2K
Trending Squirt Gun Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D64YY96R booked 2K units at $17.99, with ▲ 0.0% MoM change. On the growth side, B0GGRY13T6 leads positive momentum with ▲ 150.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D64YY96R
ArtCreativity Water Guns for Kids - 6 Pack - Swimming Pool Toys Water Squirter Gun - Fun Foam Water Blaster Pool Game Toys - Summer Beach Party Outdoor Activities for Kids Ages 4-8, 6-8, 8-10, 8-12
Price
$17.99
Rating
4.4
Reviews
140
Latest month sales
B000OOZZTI
Stream Machine Water Gun Launcher TL-600 17 Inch Single Barrel Water Launcher, Water Soaker Gun Shoots 40+ ft, Pool Squirt Gun for Outdoor Summer Fun, Model Number: 80005
Price
$12.79
Rating
4.2
Reviews
3.9K
Latest month sales
B0GGRY13T6
2Pcs Electric Water Gun Toy for Kids Adults,Automatic Squirt Gun with Flashing Muzzle, 26FT Range, Leak-Proof Rechargeable Water Blaster for Summer Pool Beach Water Fights (Black+Blue)
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.0
Reviews
99
Latest month sales
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