Water Gun Automatic Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Water Gun Automatic sales on Amazon US totaled 42,900 units in July 2026 (▼ 11.0% vs. the prior month), generating an estimated $1,291,271 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.6% of unit volume and 46.9% of revenue, while a typical listing is priced at $34.82. The keyword itself pulled 5,695 Amazon queries over the same period (▼ 22.6% MoM).
Zooming out to the 12-month window ending July 2026, the water gun automatic Top 50 moved 182,550 units and $5,517,937 in cumulative sales — an average of 15,213 units and $459,828 per month. Monthly throughput topped out at 48,200 units in June 2026 and dipped to 2,800 in January 2026, leaving the latest reading 508.5% higher than August 2025.
Water Gun Automatic Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42.9K
▼ 11.0% MoM
Monthly Revenue 2026/07
$1.3M
▼ 24.5% MoM
Top 10 Market Share 2026/07
60.6%
Water Gun Automatic Market Share & Sales Concentration on Amazon US — July 2026
The most-sold water gun automatic listing on Amazon US in July 2026 is ASIN B0G2PK368C (Brand: XSHOT), which sold 9,000 units at $14.99 apiece — equal to 21.0% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 26,000 units and $605,740 in July 2026 — 60.6% of unit volume and 46.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Water Gun Automatic' on Amazon
July 2026









Is 60.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0G2PK368C
XSHOT Water Fast-Fill Medium Water Blaster (2 Pack) by ZURU, Watergun, 2 Pack X Shot Water Blaster (Fills with Water in just 1 Second!)
9K
▲ 0.0%vs. prior month
$136.5K
latest month
12-month trend

B08MSQZ5X2
Quanquer 3 Pack Water Guns for Kids Adults - 600CC Squirt Water Toy Gun Super Blaster Soaker Long Range High Capacity Summer Swimming Beach Outdoor Water Fighting Play Pool Toys for Boys Girls (Blue)
3K
▼ 25.0%vs. prior month
$61.5K
latest month
12-month trend

B0GGRZ37VT
4Pcs Electric Water Gun for Kids Adults, Water Guns Squirt Gun | Toys for boys,Water Spray Sound and Led Light, Leak-Proof Rechargeable Watergun for Summer Outdoor Pool Beach Toys for Boys
3K
▼ 25.0%vs. prior month
$131K
latest month
12-month trend

B0CXFMP1LL
Yunaking Kids Bubble Gun 2 Pack, Dino Bubble Machine for Toddlers Toys Gift | Automatic 13-Hole with 4 Solutions Bubbles Blower Maker Easter Basket Stuffers Christmas Valentines Gift for Boys Girls 3-10
2K
vs. prior month
$38.5K
latest month
12-month trend

B0DY7G3QFC
Water Guns for Kids Adults, 6 Pack Squirt Guns Soaker Blaster 220CC Capacity Long Range Super Water Gun Pistols for Boys Girls Toddlers Swimming Pool Water Toys (6)
2K
▼ 33.3%vs. prior month
$36.6K
latest month
12-month trend

B0H4GJN32K
Electric Water Gun 2 Pack for Adults and Kids Large-Capacity Water Storage Tank 26-33 FT Long Range, Summer Outdoor Beach Pool Party Toy Gift
2K
vs. prior month
$38.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Water Gun Automatic Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
XSHOT is the best-performing water gun automatic brand in July 2026, moving 9,000 units across 1 ASIN for 34.6% of Top 10 volume. Quanquer follows with 3,000 units (11.5%), ahead of KCCHZ on 3,000 units (11.5%).
Volume is spread across 10 brands, with the top three holding 57.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.99 to $37.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
XSHOT
1 ASIN in Top 10
34.6%
Units
9K
Revenue
$136.5K
Avg. price
$14.99

B0G2PK368C
$14.99·★4.4·132 revsXSHOT Water Fast-Fill Medium Water Blaster (2 Pack) by ZURU, Watergun, 2 Pack X Shot Water Blaster (Fills with Water in just 1 Second!)
Units sold9K
Quanquer
1 ASIN in Top 10
11.5%
Units
3K
Revenue
$61.5K
Avg. price
$18.49

B08MSQZ5X2
$18.49·★4.5·3.5K revsQuanquer 3 Pack Water Guns for Kids Adults - 600CC Squirt Water Toy Gun Super Blaster Soaker Long Range High Capacity Summer Swimming Beach Outdoor Water Fighting Play Pool Toys for Boys Girls (Blue)
Units sold3K
KCCHZ
1 ASIN in Top 10
11.5%
Units
3K
Revenue
$131K
Avg. price
$37.99

B0GGRZ37VT
$37.99·★4.1·385 revs4Pcs Electric Water Gun for Kids Adults, Water Guns Squirt Gun | Toys for boys,Water Spray Sound and Led Light, Leak-Proof Rechargeable Watergun for Summer Outdoor Pool Beach Toys for Boys
Units sold3K
Trending Water Gun Automatic Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CXFMP1LL booked 2K units at $19.99. On the growth side, B0BS4FDQNP leads positive momentum with ▲ 400.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0CXFMP1LL
Yunaking Kids Bubble Gun 2 Pack, Dino Bubble Machine for Toddlers Toys Gift | Automatic 13-Hole with 4 Solutions Bubbles Blower Maker Easter Basket Stuffers Christmas Valentines Gift for Boys Girls 3-10
Price
$19.99
Rating
4.3
Reviews
1.2K
Latest month sales

B0H4GJN32K
Electric Water Gun 2 Pack for Adults and Kids Large-Capacity Water Storage Tank 26-33 FT Long Range, Summer Outdoor Beach Pool Party Toy Gift
Price
$14.99
Rating
3.7
Reviews
59
Latest month sales

B0BS4FDQNP
XSHOT Hyper Gel Trace Fire Blaster, Semi and Fully Automatic Gel Blaster & 10,000 Gellets, 600 Capacity Hopper & 850 Capacity Mag, Ages 14 & Up by ZURU
Unlock to view ASIN details and product titles
Price
$35.49
Rating
4.2
Reviews
1K
Latest month sales
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