Water Color Paint Sets For Kids Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Water Color Paint Sets For Kids sales on Amazon US totaled 227,400 units in July 2026 (▼ 3.8% vs. the prior month), generating an estimated $3,435,468 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.3% of unit volume and 38.1% of revenue, while a typical listing is priced at $16.30. The keyword itself pulled 43,700 Amazon queries over the same period (▲ 55.3% MoM).
Zooming out to the 12-month window ending July 2026, the water color paint sets for kids Top 50 moved 2,946,000 units and $47,094,637 in cumulative sales — an average of 245,500 units and $3,924,553 per month. Monthly throughput topped out at 490,500 units in December 2025 and dipped to 119,900 in May 2026, leaving the latest reading 6.1% higher than August 2025.
Water Color Paint Sets For Kids Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
227.4K
▼ 3.8% MoM
Monthly Revenue 2026/07
$3.4M
▼ 8.4% MoM
Top 10 Market Share 2026/07
41.3%
Water Color Paint Sets For Kids Market Share & Sales Concentration on Amazon US — July 2026
The most-sold water color paint sets for kids listing on Amazon US in July 2026 is ASIN B07Z93LQDB (Brand: Shuttle Art), which sold 10,000 units at $25.99 apiece — equal to 4.4% of every unit tracked in this report.
The Top 10 ASINs account for 94,000 units and $1,309,210 in July 2026 — 41.3% of unit volume and 38.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Water Color Paint Sets For Kids' on Amazon
July 2026
Is 41.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07Z93LQDB
Shuttle Art Acrylic Paint, 36 Colors Acrylic Paint Set with Brushes & Palette, 2oz/60ml Bottles, Rich Pigments Non-toxic for Artists Kids & Adults, Painting on Canvas Rocks Ceramic Wood
10K
▲ 0.0%vs. prior month
$259.9K
latest month
12-month trend
B08D2DJPD3
ARTISTRO Vivid Watercolor Paint Set with Palette & Brush Pens | Portable Paint Art Kit, Travel Water Color Set, For Adults, Professionals, & Kids, Art & Painting Supplies, Gift Idea
10K
▲ 66.7%vs. prior month
$168.5K
latest month
12-month trend
B08HD89CX6
Rock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy
10K
▼ 50.0%vs. prior month
$149.9K
latest month
12-month trend
B09PGVGCH5
Horizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring | Reusable Water Reveal Activity with Activity Pages and Water Pen, Mess Free Coloring for Travel and Road Trips
10K
▲ 0.0%vs. prior month
$40.9K
latest month
12-month trend
B0BJPQ3TKS
Grabie 50 Color Watercolor Paint Set with Brush Pens | High Pigment Paints, Blendable Colors, Portable Travel Case, Painting, Sketching, Illustration, Beginner And Hobby Artists
10K
▲ 0.0%vs. prior month
$188.3K
latest month
12-month trend
B0DTB2N2D9
Crayola Marker Airbrush Spray Art Kit, 8 Washable Markers, 5 Stencils | Arts & Crafts Toys for Kids, Birthday, Holiday Gifts for Girls & Boys 6+, Battery-Powered Sprayer Kids Activities
10K
▲ 0.0%vs. prior month
$153.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Water Color Paint Sets For Kids Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crayola is the best-performing water color paint sets for kids brand in July 2026, moving 28,000 units across 3 ASINs for 29.8% of Top 10 volume. Shuttle Art follows with 10,000 units (10.6%), ahead of ARTISTRO on 10,000 units (10.6%).
Volume is spread across 8 brands, with the top three holding 51.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $25.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crayola
3 ASINs in Top 10
29.8%
Units
28K
Revenue
$283.9K
Avg. price
$12.18
B0DTB2N2D9
$22.49·★4.8·1.4K revsCrayola Marker Airbrush Spray Art Kit, 8 Washable Markers, 5 Stencils | Arts & Crafts Toys for Kids, Birthday, Holiday Gifts for Girls & Boys 6+, Battery-Powered Sprayer Kids Activities
Units sold10KB000CD0Q1I
$7.55·★4.6·1.1K revsCrayola Watercolor Paint Set for Kids, Washable Paint, School Art Supplies | School Supplies Essentials, Washable Paint for Kids, Arts & Crafts, Ages 4+
Units sold9KB09GWCRSQV
$6.49·★4.7·7.8K revsCrayola Washable Kids Paint (6ct), School Supplies, Painting Set for Kids, Spring Crafts, Art Teacher Gifts for Toddlers, Ages 3+
Units sold9K
Shuttle Art
1 ASIN in Top 10
10.6%
Units
10K
Revenue
$259.9K
Avg. price
$25.99
B07Z93LQDB
$25.99·★4.7·11.2K revsShuttle Art Acrylic Paint, 36 Colors Acrylic Paint Set with Brushes & Palette, 2oz/60ml Bottles, Rich Pigments Non-toxic for Artists Kids & Adults, Painting on Canvas Rocks Ceramic Wood
Units sold10K
ARTISTRO
1 ASIN in Top 10
10.6%
Units
10K
Revenue
$168.5K
Avg. price
$9.99
B08D2DJPD3
$9.99·★4.7·15K revsARTISTRO Vivid Watercolor Paint Set with Palette & Brush Pens | Portable Paint Art Kit, Travel Water Color Set, For Adults, Professionals, & Kids, Art & Painting Supplies, Gift Idea
Units sold10K
Trending Water Color Paint Sets For Kids Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B08D2DJPD3 booked 10K units at $9.99, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08D2DJPD3
ARTISTRO Vivid Watercolor Paint Set with Palette & Brush Pens | Portable Paint Art Kit, Travel Water Color Set, For Adults, Professionals, & Kids, Art & Painting Supplies, Gift Idea
Price
$9.99
Rating
4.7
Reviews
15K
Latest month sales
B000CD0Q1I
Crayola Watercolor Paint Set for Kids, Washable Paint, School Art Supplies | School Supplies Essentials, Washable Paint for Kids, Arts & Crafts, Ages 4+
Price
$7.55
Rating
4.6
Reviews
1.1K
Latest month sales
B07PPKQZ7B
10Pcs Paint Brushes for Kids, Anezus Kids Paint Brushes Toddler Large Chubby Brushes Round and Flat Preschool Painting Brushes for Washable Paint Acrylic Paint
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.6
Reviews
7.3K
Latest month sales
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