Water Color Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Water Color sales on Amazon US totaled 251,100 units in July 2026 (▲ 21.1% vs. the prior month), generating an estimated $2,900,893 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.1% of unit volume and 53.0% of revenue, while a typical listing is priced at $14.11. The keyword itself pulled 20,136 Amazon queries over the same period (▲ 11.8% MoM).
Zooming out to the 12-month window ending July 2026, the water color Top 50 moved 2,648,500 units and $33,477,434 in cumulative sales — an average of 220,708 units and $2,789,786 per month. Monthly throughput topped out at 396,200 units in December 2025 and dipped to 96,000 in May 2026, leaving the latest reading 5.8% lower than August 2025.
Water Color Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
251.1K
▲ 21.1% MoM
Monthly Revenue 2026/07
$2.9M
▲ 9.4% MoM
Top 10 Market Share 2026/07
64.1%
Water Color Market Share & Sales Concentration on Amazon US — July 2026
The most-sold water color listing on Amazon US in July 2026 is ASIN B003HGGPLW (Brand: Crayola), which sold 60,000 units at $7.39 apiece — equal to 23.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 161,000 units and $1,538,890 in July 2026 — 64.1% of unit volume and 53.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Water Color' on Amazon
July 2026
Is 64.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B003HGGPLW
Crayola Broad Line Markers (12 Count), Washable Markers for Kids, Assorted Colors, Arts & Crafts Supplies, For Coloring Books & Art Projects, Ages 3+
60K
▲ 200.0%vs. prior month
$420K
latest month
12-month trend
B01B0ADMP8
SHOUT Color Catcher Dye-Trapping Laundry Sheets, 72 Count, (1-Pack) | Allows Mixed Whites & Colors in Load, Prevents Color Bleeding & Fading, Keeps Clothes Bright, Works in All Water Temperatures
30K
▼ 25.0%vs. prior month
$347.1K
latest month
12-month trend
B0C7JCXX7K
Tub Works® Bath Color Fizzies, 150 Count | Nontoxic & Fragrance-Free | Fizzy, Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
10K
▲ 0.0%vs. prior month
$129.9K
latest month
12-month trend
B09PGVGCH5
Horizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring
10K
▲ 0.0%vs. prior month
$40.9K
latest month
12-month trend
B0BJPQ3TKS
Grabie 50 Color Watercolor Paint Set with Brush Pens | High Pigment Paints, Blendable Colors, Portable Travel Case, Painting, Sketching, Illustration, Beginner And Hobby Artists
10K
▲ 0.0%vs. prior month
$188.3K
latest month
12-month trend
B08D2DJPD3
ARTISTRO Vivid Watercolor Paint Set with Palette & Brush Pens | Portable Paint Art Kit, Travel Water Color Set, For Adults, Professionals, & Kids, Art & Painting Supplies, Gift Idea
10K
▲ 66.7%vs. prior month
$168.5K
latest month
12-month trend
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Best Water Color Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crayola is the best-performing water color brand in July 2026, moving 69,000 units across 2 ASINs for 42.9% of Top 10 volume. SHOUT follows with 30,000 units (18.6%), ahead of Tub Works on 10,000 units (6.2%).
With 9 brands splitting the Top 10 and 67.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.71 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crayola
2 ASINs in Top 10
42.9%
Units
69K
Revenue
$495.9K
Avg. price
$7.71
B003HGGPLW
$7.39·★4.8·20.5K revsCrayola Broad Line Markers (12 Count), Washable Markers for Kids, Assorted Colors, Arts & Crafts Supplies, For Coloring Books & Art Projects, Ages 3+
Units sold60KB000CD0Q1I
$8.02·★4.6·1.1K revsCrayola Watercolor Paint Set for Kids, Washable Paint, School Art Supplies | School Supplies Essentials, Washable Paint for Kids, Arts & Crafts, Ages 4+
Units sold9K
SHOUT
1 ASIN in Top 10
18.6%
Units
30K
Revenue
$347.1K
Avg. price
$11.57
B01B0ADMP8
$11.57·★4.8·40.9K revsSHOUT Color Catcher Dye-Trapping Laundry Sheets, 72 Count, (1-Pack) | Allows Mixed Whites & Colors in Load, Prevents Color Bleeding & Fading, Keeps Clothes Bright, Works in All Water Temperatures
Units sold30K
Tub Works
1 ASIN in Top 10
6.2%
Units
10K
Revenue
$129.9K
Avg. price
$12.99
B0C7JCXX7K
$12.99·★4.5·5.5K revsTub Works® Bath Color Fizzies, 150 Count | Nontoxic & Fragrance-Free | Fizzy, Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
Units sold10K
Trending Water Color Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000CD0Q1I booked 9K units at $8.02, with ▲ 350.0% MoM change. On the growth side, B001E6EUS2 leads positive momentum with ▲ 350.0% MoM growth on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000CD0Q1I
Crayola Watercolor Paint Set for Kids, Washable Paint, School Art Supplies | School Supplies Essentials, Washable Paint for Kids, Arts & Crafts, Ages 4+
Price
$8.02
Rating
4.6
Reviews
1.1K
Latest month sales
B0000E2PYB
Prang Oval Pan Watercolor Paint Set, 8 Assorted Colors, 1 Count | Perfect for painting, art lessons, crafts and creative projects
Price
$4.99
Rating
4.6
Reviews
5.9K
Latest month sales
B001E6EUS2
Prang Oval Pan Watercolor Paint Set, 16 Assorted Colors, 1 Count
Unlock to view ASIN details and product titles
Price
$12.68
Rating
4.6
Reviews
5.9K
Latest month sales
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