Red Paint Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Red Paint sales on Amazon US totaled 86,600 units in July 2026 (▼ 16.6% vs. the prior month), generating an estimated $708,009 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.4% of unit volume and 66.1% of revenue, while a typical listing is priced at $10.30. The keyword itself pulled 12,494 Amazon queries over the same period (▼ 4.4% MoM).
Zooming out to the 12-month window ending July 2026, the red paint Top 50 moved 1,151,900 units and $8,991,068 in cumulative sales — an average of 95,992 units and $749,256 per month. Monthly throughput topped out at 151,250 units in October 2025 and dipped to 65,700 in May 2026, leaving the latest reading 0.6% higher than August 2025.
Red Paint Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
86.6K
▼ 16.6% MoM
Monthly Revenue 2026/07
$708K
▼ 16.0% MoM
Top 10 Market Share 2026/07
77.4%
Red Paint Market Share & Sales Concentration on Amazon US — July 2026
The most-sold red paint listing on Amazon US in July 2026 is ASIN B07JHQ4L4F (Brand: Pro Grade), which sold 10,000 units at $7.99 apiece — equal to 11.5% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 67,000 units and $467,980 in July 2026 — 77.4% of unit volume and 66.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Red Paint' on Amazon
July 2026
Is 77.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07JHQ4L4F
Pro Grade Paint Brushes, Paint Brush Set for Walls, Trim & Stain, 5-Piece | Interior & exterior | Cabinets, doors, furniture, decks | For latex & oil-based | Synthetic bristles, Softwood handles
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B07YDDF26Y
Soucolor Acrylic Paint Brushes Set, 20 Pcs Pointed Tip Artist Paintbrushes | Soft,No-Shed Bristles for Acrylic for Acrylic Oil Watercolor Canvases Rock Nail Miniature Detailing Drawing Art Supplies
9K
▲ 0.0%vs. prior month
$45.5K
latest month
12-month trend
B09GWCRSQV
Crayola Washable Kids Paint (6ct), School Supplies, Painting Set for Kids, Spring Crafts, Art Teacher Gifts for Toddlers, Ages 3+
9K
▼ 10.0%vs. prior month
$54.2K
latest month
12-month trend
B07PPKQZ7B
10Pcs Paint Brushes for Kids, Anezus Kids Paint Brushes Toddler Large Chubby Brushes Round and Flat Preschool Painting Brushes for Washable Paint Acrylic Paint
8K
▼ 11.1%vs. prior month
$55.9K
latest month
12-month trend
B0878MN2VR
AROIC 10 Pcs Paint Brushes, Acrylic Oil Watercolor Painting Brush Set | Nylon Hair Brushes Artist Professional Drawing Kits for Adult, Kids Face Canvas Rock Painting Arts Crafts Supplies(1 Pack)
7K
▼ 30.0%vs. prior month
$30.1K
latest month
12-month trend
B0018NBUPC
Apple Barrel Acrylic Paint in Assorted Colors (8 Ounce), 20404 Black- (Pack of 1)
7K
▲ 0.0%vs. prior month
$20.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Red Paint Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple Barrel is the best-performing red paint brand in July 2026, moving 15,000 units across 3 ASINs for 22.4% of Top 10 volume. Pro Grade follows with 10,000 units (14.9%), ahead of Soucolor on 9,000 units (13.4%).
Volume is spread across 8 brands, with the top three holding 50.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $7.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple Barrel
3 ASINs in Top 10
22.4%
Units
15K
Revenue
$115.9K
Avg. price
$6.51
B0018NBUPC
$2.97·★4.8·22.1K revsApple Barrel Acrylic Paint in Assorted Colors (8 Ounce), 20404 Black- (Pack of 1)
Units sold7KB076CP6F36
$15.97·★4.7·9.6K revsApple Barrel, Vibrant Spectrum Collection Acrylic Craft Paint, Promoabiii, each, 16 assorted matte colors, 2 Fl Oz, 16 Count
Units sold4KB006AT7P6M
$0.58·★4.7·46.2K revsApple Barrel Acrylic Paint in Assorted Colors (2 oz), 20501, Bright Red
Units sold4K
Pro Grade
1 ASIN in Top 10
14.9%
Units
10K
Revenue
$79.9K
Avg. price
$7.99
B07JHQ4L4F
$7.99·★4.6·71.7K revsPro Grade Paint Brushes, Paint Brush Set for Walls, Trim & Stain, 5-Piece | Interior & exterior | Cabinets, doors, furniture, decks | For latex & oil-based | Synthetic bristles, Softwood handles
Units sold10K
Soucolor
1 ASIN in Top 10
13.4%
Units
9K
Revenue
$45.5K
Avg. price
$5.99
B07YDDF26Y
$5.99·★4.7·27.7K revsSoucolor Acrylic Paint Brushes Set, 20 Pcs Pointed Tip Artist Paintbrushes | Soft,No-Shed Bristles for Acrylic for Acrylic Oil Watercolor Canvases Rock Nail Miniature Detailing Drawing Art Supplies
Units sold9K
Trending Red Paint Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0868QQ1X6 booked 4K units at $9.97, with ▲ 33.3% MoM change. On the growth side, B0DJL786LN leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B017X6HUXI close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0868QQ1X6
Professional Artist Paint Brush Set of 12 - Acrylic Painting Brushes Kit | Great for Kids, Adults, Fabulous for Canvas, Watercolor & Fabric - for Beginners and Professionals - for Water & Oil Painting
Price
$9.97
Rating
4.6
Reviews
14.5K
Latest month sales
B0DJL786LN
Touch Up Paint for Cars, Pure Red Car Paint Scratch Repair, Auto Paint Repair Pen, Automotive Scratch Remover, Professional Seamless Coverage, Color Accurate, Long lasting Adhension, Fast Drying
Price
$8.99
Rating
4.2
Reviews
583
Latest month sales
B017X6HUXI
Rust-Oleum 334024-6PK Painter's Touch 2X Ultra Cover Spray Paint, 12 oz, Gloss Apple Red, 6 Pack
Unlock to view ASIN details and product titles
Price
$29.88
Rating
4.7
Reviews
40.3K
Latest month sales
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