Washcloths 12 Pack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Washcloths 12 Pack sales on Amazon US totaled 332,300 units in July 2026 (▲ 0.3% vs. the prior month), generating an estimated $4,847,267 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.2% of unit volume and 68.9% of revenue, while a typical listing is priced at $14.63. The keyword itself pulled 22,263 Amazon queries over the same period (▲ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the washcloths 12 pack Top 50 moved 3,637,400 units and $53,142,630 in cumulative sales — an average of 303,117 units and $4,428,553 per month. Monthly throughput topped out at 332,300 units in July 2026 and dipped to 197,300 in May 2026, leaving the latest reading 11.1% higher than August 2025.
Washcloths 12 Pack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
332.3K
▲ 0.3% MoM
Monthly Revenue 2026/07
$4.8M
▲ 0.9% MoM
Top 10 Market Share 2026/07
66.2%
Washcloths 12 Pack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold washcloths 12 pack listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 30.1% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $3,340,300 in July 2026 — 66.2% of unit volume and 68.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Washcloths 12 Pack' on Amazon
July 2026
Is 66.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B08BRJHJF9
USANOOKS Microfiber Cleaning Cloth Grey - 12 Pcs (12.5"x12.5") - High Performance - 1200 Washes, Ultra Absorbent Microfiber Towel Weave Grime & Liquid for Streak-Free Mirror Shine - Car Washing Cloth
40K
▲ 0.0%vs. prior month
$270.4K
latest month
12-month trend
B07HRCDDL1
MR.SIGA Microfiber Cleaning Cloths, Streak Free Microfiber Towels, 12 Pack | Ultra absorbent and high density, reusable cleaning towels for kitchen, car, glass and household surfaces, color coded cloths
10K
▼ 50.0%vs. prior month
$139.9K
latest month
12-month trend
B010S5VXKC
Amazon Basics Fast Drying Cotton Washcloths for Bathroom, Machine Washable, Soft and Highly Absorbent, 12 x 12 in, White, 24-Pack
10K
▲ 0.0%vs. prior month
$180.9K
latest month
12-month trend
B07WMQP4SF
Homaxy 100% Cotton Waffle Weave Kitchen Dish Cloths 6-Pack, Dark Grey | 12 x 12 Inches, Ultra Soft Absorbent Dish Towels, Quick Drying Dish Rags with Hanging Loop
10K
▼ 50.0%vs. prior month
$95.7K
latest month
12-month trend
B08PC8JT3J
Inspire Adult Wet Wipes, Wash Cloths | Adult Wipes for Incontinence & Cleansing for Elderly, 8"x12" Count 12 packs of 50
10K
▲ 0.0%vs. prior month
$372.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Washcloths 12 Pack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing washcloths 12 pack brand in July 2026, moving 100,000 units across 1 ASIN for 45.5% of Top 10 volume. USANOOKS follows with 40,000 units (18.2%), ahead of MR.SIGA on 10,000 units (4.5%).
With 10 brands splitting the Top 10 and 68.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.98 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
45.5%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
USANOOKS
1 ASIN in Top 10
18.2%
Units
40K
Revenue
$270.4K
Avg. price
$6.98
B08BRJHJF9
$6.98·★4.6·22.1K revsUSANOOKS Microfiber Cleaning Cloth Grey - 12 Pcs (12.5"x12.5") - High Performance - 1200 Washes, Ultra Absorbent Microfiber Towel Weave Grime & Liquid for Streak-Free Mirror Shine - Car Washing Cloth
Units sold40K
MR.SIGA
1 ASIN in Top 10
4.5%
Units
10K
Revenue
$139.9K
Avg. price
$13.99
B07HRCDDL1
$13.99·★4.7·104.6K revsMR.SIGA Microfiber Cleaning Cloths, Streak Free Microfiber Towels, 12 Pack | Ultra absorbent and high density, reusable cleaning towels for kitchen, car, glass and household surfaces, color coded cloths
Units sold10K
Trending Washcloths 12 Pack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FCYLYXW8 booked 10K units at $6.99, with ▲ 66.7% MoM change. On the growth side, B07CFRZHS5 leads positive momentum with ▲ 3900.0% MoM growth on 4K units, with B07C42JWNT close behind at ▲ 900.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FCYLYXW8
SIFANGKE Microfiber Cleaning Cloth, 12 Pack Assorted Color Cleaning Rags for Housekeeping, Colorful Reusable Microfiber Towels for Car, Kitchen, Bathroom and Household Cleaning Supplies, 11.8"X11.8"
Price
$6.99
Rating
4.7
Reviews
2.9K
Latest month sales
B07CFRZHS5
Amazon Basics Highly Absorbent Cotton Washcloths for Bathroom, Soft, Machine Washable, Fade-Resistant, 12 x 12 in, White, 12-Pack
Price
$10.49
Rating
4.6
Reviews
75.6K
Latest month sales
B07C42JWNT
Amazon Basics Highly Absorbent Cotton Washcloths for Face, Soft, Machine Washable, Fade Resistant, 12 x 12 in, Black, 12-Pack
Unlock to view ASIN details and product titles
Price
$10.49
Rating
4.6
Reviews
75.6K
Latest month sales
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