Vulva Balm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vulva Balm sales on Amazon US totaled 124,150 units in July 2026 (▼ 7.1% vs. the prior month), generating an estimated $2,190,231 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.9% of unit volume and 74.6% of revenue, while a typical listing is priced at $24.29. The keyword itself pulled 18,887 Amazon queries over the same period (▼ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the vulva balm Top 50 moved 1,563,600 units and $23,330,076 in cumulative sales — an average of 130,300 units and $1,944,173 per month. Monthly throughput topped out at 184,200 units in November 2025 and dipped to 81,050 in May 2026, leaving the latest reading 30.1% higher than August 2025.
Vulva Balm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
124.2K
▼ 7.1% MoM
Monthly Revenue 2026/07
$2.2M
▲ 0.8% MoM
Top 10 Market Share 2026/07
78.9%
Vulva Balm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vulva balm listing on Amazon US in July 2026 is ASIN B09RYRCXKM (Brand: Aquaphor), which sold 30,000 units at $9.74 apiece — equal to 24.2% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 98,000 units and $1,634,680 in July 2026 — 78.9% of unit volume and 74.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vulva Balm' on Amazon
July 2026
Is 78.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09RYRCXKM
Aquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
30K
▼ 25.0%vs. prior month
$293.1K
latest month
12-month trend
B001G7QR8A
Replens Long-Lasting Feminine Moisturizer, 8 Count | Pre-Filled Applicators, Relieves Vaginal Dryness for Up to 3 Days, Fragrance Free, Convenient Less Mess, Hormone-Free
10K
▲ 0.0%vs. prior month
$129.1K
latest month
12-month trend
B0071Q5PL0
VMAGIC by Medicine Mama Organic Vulva Balm – Intimate Skin Care, Menopause Support – Relieves Feminine Dryness, Itching & Irritation – Hormone Free, Vaginal Moisturizer for Women – 2 oz
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
B01KKHGK4W
Body Glide For Her Anti Chafe Balm | Chafing stick with added emollients | Great for dry, sensitive skin and/or sensitive areas | Use on chest, bra, butt, groin, arm, and thigh chafing | 1.5oz
10K
▲ 0.0%vs. prior month
$109.2K
latest month
12-month trend
B0C9SJ3VWP
Her Fantasy Box Renew Her | Natural Rejuvenating Yoni Oil for Dark Spots, Ingrown Hair, and Skin Brightening - Nourishing, Moisturizing Formula for All Skin Types
10K
▲ 0.0%vs. prior month
$166.5K
latest month
12-month trend
B01AASJCPA
Bag Balm Vermont's Original Skin Moisturizer - Full Body Hydrating Skin Care: Dry Hands, Lips, Face, Feet & More - Unscented, Cruelty & Paraben Free - Day & Night, Men & Women (4oz Tin, Made in USA)
9K
▼ 10.0%vs. prior month
$80K
latest month
12-month trend
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Best Vulva Balm Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aquaphor is the best-performing vulva balm brand in July 2026, moving 30,000 units across 1 ASIN for 30.6% of Top 10 volume. Replens follows with 19,000 units (19.4%), ahead of Medicine Mama on 10,000 units (10.2%).
With 8 brands splitting the Top 10 and 60.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.74 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aquaphor
1 ASIN in Top 10
30.6%
Units
30K
Revenue
$293.1K
Avg. price
$9.74
B09RYRCXKM
$9.74·★4.8·16.2K revsAquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
Units sold30K
Replens
3 ASINs in Top 10
19.4%
Units
19K
Revenue
$237.1K
Avg. price
$12.91
B001G7QR8A
$13.63·★4.4·7.1K revsReplens Long-Lasting Feminine Moisturizer, 8 Count | Pre-Filled Applicators, Relieves Vaginal Dryness for Up to 3 Days, Fragrance Free, Convenient Less Mess, Hormone-Free
Units sold10KB07FL8DVXC
$9.47·★4.4·710 revsReplens External Comfort Gel to Soothe Vaginal Dryness, 1.5 Oz | Daily Comfort Gel, Relieves Dryness and Discomfort, Hormone-Free, Fragrance Free, Estrogen Free
Units sold5KB000P9WSMY
$15.62·★4.4·7.1K revsReplens Long-Lasting Vaginal Moisturizer with Reusable Applicator, 1.23 Ounce
Units sold4K
Medicine Mama
1 ASIN in Top 10
10.2%
Units
10K
Revenue
$299.9K
Avg. price
$29.99
B0071Q5PL0
$29.99·★4.4·15.3K revsVMAGIC by Medicine Mama Organic Vulva Balm – Intimate Skin Care, Menopause Support – Relieves Feminine Dryness, Itching & Irritation – Hormone Free, Vaginal Moisturizer for Women – 2 oz
Units sold10K
Trending Vulva Balm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DVHR8K5M booked 4K units at $7.12, with ▲ 33.3% MoM change. On the growth side, B0GC8M9N6H leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0FLTWPF5T close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DVHR8K5M
Vagisil Daily Itch Protect Creme with Prebiotic Oatmeal, 2 Oz (1 Pack) | Daily Itch Protect creme helps prevent itch and irritation. Prebiotic oatmeal & shea butter. pH balanced & hypoallergenic.
Price
$7.12
Rating
4.5
Reviews
1K
Latest month sales
B0GC8M9N6H
Hygiene Hero Vipstick Serum - Daily Nourishment | Flavor: Unflavored | Skin-Nourishing Pleasure Primer for Lower Lips | Women Intimate Care | Soothe, Hydrate & Nourish Your Delicate Area
Price
$40.00
Rating
4.6
Reviews
16
Latest month sales
B0FLTWPF5T
plusOne Long Lasting Vaginal Moisturizer Gel - Hyaluronic Acid, 2 Fl oz | Vaginal Moisturizer for Vaginal Dryness, pH-Balanced Vaginal Care, Personal Lubricating Menopause Support for Wetness
Unlock to view ASIN details and product titles
Price
$9.86
Rating
4.1
Reviews
78
Latest month sales
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