Voltron Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Voltron sales on Amazon US totaled 8,200 units in July 2026 (▼ 23.7% vs. the prior month), generating an estimated $266,459 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 93.9% of unit volume and 92.8% of revenue, while a typical listing is priced at $59.58. The keyword itself pulled 14,681 Amazon queries over the same period (▼ 9.4% MoM).
Zooming out to the 12-month window ending July 2026, the voltron Top 50 moved 191,450 units and $5,113,395 in cumulative sales — an average of 15,954 units and $426,116 per month. Monthly throughput topped out at 62,200 units in November 2025 and dipped to 3,300 in May 2026, leaving the latest reading 8.6% higher than August 2025.
Voltron Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
8.2K
▼ 23.7% MoM
Monthly Revenue 2026/07
$266.5K
▼ 24.7% MoM
Top 10 Market Share 2026/07
93.9%
Voltron Market Share & Sales Concentration on Amazon US — July 2026
The most-sold voltron listing on Amazon US in July 2026 is ASIN B077YYP739 (Brand: Transformers), which sold 4,000 units at $27.90 apiece — equal to 48.8% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 7,700 units and $247,184 in July 2026 — 93.9% of unit volume and 92.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Voltron' on Amazon
July 2026
![Voltron: Defender of the Universe - The Complete Original Series [DVD] (ASIN B07TLP9QNJ), rank #7 by monthly sales volume for 'Voltron' on Amazon](https://m.media-amazon.com/images/I/717ax6Q1wGL._AC_UY512_.jpg)
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Top 5 Volume Share breakdown
B077YYP739
Transformers Toys Heroic Optimus Prime Action Figure - Timeless Large-Scale Figure, Changes into Toy Truck - Toys for Kids 6 and Up, 11-inch (Amazon Exclusive)
4K
▼ 20.0%vs. prior month
$111.6K
latest month
12-month trend
B0FMYWXY7S
LEGO Star Wars SMART Play: Darth Vader’s TIE Fighter Interactive Building Toy - All-in-One Set - Reacts to How You Move and Play with a SMART Brick - Gift for Boys, Girls and Kids Ages 8+ - 75421
1K
▼ 50.0%vs. prior month
$69.8K
latest month
12-month trend
B0DMWM24CV
Transformers Crash & Combine Heroes, 3.75-Inch Converting Bumblebee and Optimus Prime Action Figures, Robot Toys for Kids 6 and Up (Amazon Exclusive)
700
▼ 30.0%vs. prior month
$11.6K
latest month
12-month trend
B0FH4MSH1P
Intoypad Magnetic Collision Transforming Dinosaur Car Toy (Blue Dragon) | 2 Magnetic Cars Transform into Dinosaur Toys for Kids Toddler Fun Deformation Dino Car Birthday Christmas Gift Toys for Boys
600
▲ 50.0%vs. prior month
$12K
latest month
12-month trend
B0GSH7ZF46
Voltron: Legendary Defender - The Complete Series
400
▼ 20.0%vs. prior month
$19.3K
latest month
12-month trend
B0D5QXHV67
5-in-1 Dino Robot, STEM Building Toy with Triceratops for Kids 6+ | Build 5 dino bots or 1 robot.Take apart & rebuild—boosts motor skills.Durable in/outdoor.Screen-free fun. Simple steps.
300
▼ 25.0%vs. prior month
$7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Voltron Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Transformers is the best-performing voltron brand in July 2026, moving 4,700 units across 2 ASINs for 61.0% of Top 10 volume. LEGO follows with 1,000 units (13.0%), ahead of Intoypad on 600 units (7.8%).
With 8 brands splitting the Top 10 and 81.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.75 to $55.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Transformers
2 ASINs in Top 10
61.0%
Units
4.7K
Revenue
$123.2K
Avg. price
$22.45
B077YYP739
$27.90·★4.6·11.5K revsTransformers Toys Heroic Optimus Prime Action Figure - Timeless Large-Scale Figure, Changes into Toy Truck - Toys for Kids 6 and Up, 11-inch (Amazon Exclusive)
Units sold4KB0DMWM24CV
$16.99·★4.4·522 revsTransformers Crash & Combine Heroes, 3.75-Inch Converting Bumblebee and Optimus Prime Action Figures, Robot Toys for Kids 6 and Up (Amazon Exclusive)
Units sold700
LEGO
1 ASIN in Top 10
13.0%
Units
1K
Revenue
$69.8K
Avg. price
$55.99
B0FMYWXY7S
$55.99·★4.8·268 revsLEGO Star Wars SMART Play: Darth Vader’s TIE Fighter Interactive Building Toy - All-in-One Set - Reacts to How You Move and Play with a SMART Brick - Gift for Boys, Girls and Kids Ages 8+ - 75421
Units sold1K
Intoypad
1 ASIN in Top 10
7.8%
Units
600
Revenue
$12K
Avg. price
$19.75
B0FH4MSH1P
$19.75·★3.8·507 revsIntoypad Magnetic Collision Transforming Dinosaur Car Toy (Blue Dragon) | 2 Magnetic Cars Transform into Dinosaur Toys for Kids Toddler Fun Deformation Dino Car Birthday Christmas Gift Toys for Boys
Units sold600
Trending Voltron Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DQCL5L54 booked 100 units at $25.99, with ▲ 0.0% MoM change. On the growth side, B0FNCK632P leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0FH4MSH1P close behind at ▲ 50.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DQCL5L54
QUANTUM HEROES DINOSTER Transforming Toys, 2-in-1 Robot Raptor Tron | 7.48-inch Action Figure Children's Robot Toy, Cool Transforming Toys for Boys and Girls Age 5+, Red and Yellow
Price
$25.99
Rating
4.4
Reviews
294
Latest month sales
B0FNCK632P
Deformation Toys,Deformation Robot Toys, Action Figure for Ages 6+
Price
$37.04
Rating
4.5
Reviews
62
Latest month sales
B0FH4MSH1P
Intoypad Magnetic Collision Transforming Dinosaur Car Toy (Blue Dragon) | 2 Magnetic Cars Transform into Dinosaur Toys for Kids Toddler Fun Deformation Dino Car Birthday Christmas Gift Toys for Boys
Unlock to view ASIN details and product titles
Price
$19.75
Rating
3.8
Reviews
507
Latest month sales
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