Viva Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Viva sales on Amazon US totaled 517,800 units in July 2026 (▼ 6.5% vs. the prior month), generating an estimated $8,664,880 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.3% of unit volume and 69.2% of revenue, while a typical listing is priced at $20.71. The keyword itself pulled 18,544 Amazon queries over the same period (▼ 18.5% MoM).
Zooming out to the 12-month window ending July 2026, the viva Top 50 moved 5,593,500 units and $93,501,644 in cumulative sales — an average of 466,125 units and $7,791,804 per month. Monthly throughput topped out at 590,500 units in April 2026 and dipped to 378,800 in August 2025, leaving the latest reading 36.7% higher than August 2025.
Viva Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
517.8K
▼ 6.5% MoM
Monthly Revenue 2026/07
$8.7M
▼ 9.4% MoM
Top 10 Market Share 2026/07
75.3%
Viva Market Share & Sales Concentration on Amazon US — July 2026
The most-sold viva listing on Amazon US in July 2026 is ASIN B09NW92T8Q (Brand: SPARKLE), which sold 100,000 units at $7.92 apiece — equal to 19.3% of every unit tracked in this report.
The Top 10 ASINs account for 390,000 units and $5,992,200 in July 2026 — 75.3% of unit volume and 69.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Viva' on Amazon
July 2026
Is 75.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09NW92T8Q
Sparkle Pick-A-Size Kitchen Paper Towels, 6 Double Rolls, 660 Sheets | Strong 2 ply paper towels for kitchen cleanup and everyday messes, high absorbency for soaking up spills and wiping surfaces
100K
▲ 0.0%vs. prior month
$749K
latest month
12-month trend
B0FN4NH4K8
Angel Soft Toilet Paper, 18 Mega Rolls = 72 Regular Rolls, Soft and Strong Toilet Tissue
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B0DF9BGP8S
Viva Signature Cloth Paper Towels, 3 Double Rolls, 86 Sheets per Roll
50K
▲ 25.0%vs. prior month
$349.5K
latest month
12-month trend
B0F5Z1W4Y1
Brawny Tear-A-Square 3-Ply Paper Towels, 12 XL Family Rolls = 30 Regular | Strong, absorbent, and durable to tackle any tough mess
50K
▼ 16.7%vs. prior month
$1.6M
latest month
12-month trend
B0G231H3ND
Viva Signature Cloth Paper Towels, 12 Family Triple, 141 Sheets per Roll
20K
▲ 0.0%vs. prior month
$613.6K
latest month
12-month trend
B0C5NQM8S1
Viva Doria 100% Pure Citric Acid, Food Grade, Fine Grain, 2 lb (907 g) | Perfect for Homemade Recipes, Fine Granular Texture, Simple, Multi-Purpose Ingredient, Versatile Household Essential
20K
▲ 100.0%vs. prior month
$199.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Viva Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SPARKLE is the best-performing viva brand in July 2026, moving 100,000 units across 1 ASIN for 25.6% of Top 10 volume. Angel Soft follows with 100,000 units (25.6%), ahead of Viva on 90,000 units (23.1%).
With 6 brands splitting the Top 10 and 74.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.92 to $20.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SPARKLE
1 ASIN in Top 10
25.6%
Units
100K
Revenue
$749K
Avg. price
$7.92
B09NW92T8Q
$7.92·★4.7·54.9K revsSparkle Pick-A-Size Kitchen Paper Towels, 6 Double Rolls, 660 Sheets | Strong 2 ply paper towels for kitchen cleanup and everyday messes, high absorbency for soaking up spills and wiping surfaces
Units sold100K
Angel Soft
1 ASIN in Top 10
25.6%
Units
100K
Revenue
$1.2M
Avg. price
$12.77
B0FN4NH4K8
$12.77·★4.8·106.9K revsAngel Soft Toilet Paper, 18 Mega Rolls = 72 Regular Rolls, Soft and Strong Toilet Tissue
Units sold100K
Viva
3 ASINs in Top 10
23.1%
Units
90K
Revenue
$1.5M
Avg. price
$20.99
B0DF9BGP8S
$6.99·★4.8·8.5K revsViva Signature Cloth Paper Towels, 3 Double Rolls, 86 Sheets per Roll
Units sold50KB0G231H3ND
$31.49·★4.8·8.5K revsViva Signature Cloth Paper Towels, 12 Family Triple, 141 Sheets per Roll
Units sold20KB0G228Y2M9
$24.49·★4.8·8.5K revsViva Signature Cloth Paper Towels, 8 Family Triple, 141 Sheets per Roll
Units sold20K
Trending Viva Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0C5NQM8S1 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0DGVSG2HH close behind at ▲ 100.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C5NQM8S1
Viva Doria 100% Pure Citric Acid, Food Grade, Fine Grain, 2 lb (907 g) | Perfect for Homemade Recipes, Fine Granular Texture, Simple, Multi-Purpose Ingredient, Versatile Household Essential
Price
$9.99
Rating
4.8
Reviews
5.9K
Latest month sales
B0DGVSG2HH
Viva Doria Allulose Sweetener, 2 lb (907g) | Zero Calorie Sugar Substitute | Great for Coffee, Tea, Cooking and Baking | Keto Friendly | Non-Erythritol, GMO Free, Gluten Free & Vegan Sweetener
Price
$13.89
Rating
4.5
Reviews
1.1K
Latest month sales
B084PZ3P7Q
Viva Doria Rainbow Blend Peppercorn, 16 Oz | Steam Sterilized, Whole Black/Green Pepper, Whole Pink/White Pepper, For Grinder Refills
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.8
Reviews
6.2K
Latest month sales
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