Viva Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Viva sales on Amazon US totaled 420,500 units in July 2026 (▼ 8.3% vs. the prior month), generating an estimated $7,469,045 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.3% of unit volume and 68.7% of revenue, while a typical listing is priced at $19.65. The keyword itself pulled 18,920 Amazon queries over the same period (▼ 16.1% MoM).
Zooming out to the 12-month window ending July 2026, the viva Top 50 moved 5,064,200 units and $86,558,369 in cumulative sales — an average of 422,017 units and $7,213,197 per month. Monthly throughput topped out at 493,500 units in April 2026 and dipped to 311,100 in May 2026, leaving the latest reading 9.8% higher than August 2025.
Viva Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
420.5K
▼ 8.3% MoM
Monthly Revenue 2026/07
$7.5M
▼ 10.1% MoM
Top 10 Market Share 2026/07
71.3%
Viva Market Share & Sales Concentration on Amazon US — July 2026
The most-sold viva listing on Amazon US in July 2026 is ASIN B09NW92T8Q (Brand: SPARKLE), which sold 100,000 units at $7.92 apiece — equal to 23.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $5,133,800 in July 2026 — 71.3% of unit volume and 68.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Viva' on Amazon
July 2026
Is 71.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09NW92T8Q
Sparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
100K
▲ 0.0%vs. prior month
$749K
latest month
12-month trend
B0DF9BGP8S
Viva Signature Cloth Paper Towels, 3 Double Rolls, 86 Sheets per Roll
50K
▲ 25.0%vs. prior month
$349.5K
latest month
12-month trend
B0F5Z1W4Y1
Brawny Tear-A-Square 3-Ply Paper Towels, 12 XL Family Rolls = 30 Regular | Strong, absorbent, and durable to tackle any tough mess
50K
▼ 16.7%vs. prior month
$1.6M
latest month
12-month trend
B0C5NQM8S1
Viva Doria 100% Pure Citric Acid, Food Grade, Fine Grain, 2 lb (907 g) | Perfect for Homemade Recipes, Fine Granular Texture, Simple, Multi-Purpose Ingredient, Versatile Household Essential
20K
▲ 100.0%vs. prior month
$199.8K
latest month
12-month trend
B0G228Y2M9
Viva Signature Cloth Paper Towels, 8 Family Triple, 141 Sheets per Roll
20K
▼ 33.3%vs. prior month
$489.8K
latest month
12-month trend
B0G231H3ND
Viva Signature Cloth Paper Towels, 12 Family Triple, 141 Sheets per Roll
20K
▲ 0.0%vs. prior month
$613.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Viva Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SPARKLE is the best-performing viva brand in July 2026, moving 100,000 units across 1 ASIN for 33.3% of Top 10 volume. Viva follows with 100,000 units (33.3%), ahead of Brawny on 50,000 units (16.7%).
With 5 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.92 to $31.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SPARKLE
1 ASIN in Top 10
33.3%
Units
100K
Revenue
$749K
Avg. price
$7.92
B09NW92T8Q
$7.92·★4.7·54.8K revsSparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
Units sold100K
Viva
4 ASINs in Top 10
33.3%
Units
100K
Revenue
$1.7M
Avg. price
$21.71
B0DF9BGP8S
$6.99·★4.8·13.2K revsViva Signature Cloth Paper Towels, 3 Double Rolls, 86 Sheets per Roll
Units sold50KB0G228Y2M9
$24.49·★4.8·13.2K revsViva Signature Cloth Paper Towels, 8 Family Triple, 141 Sheets per Roll
Units sold20KB0G231H3ND
$31.49·★4.8·13.2K revsViva Signature Cloth Paper Towels, 12 Family Triple, 141 Sheets per Roll
Units sold20KB09Y8RYLC4
$23.86·★4.6·16.4K revsViva Multi-Surface Cloth Paper Towels, 12 Super Rolls, 81 Sheets per Roll
Units sold10K
Brawny
1 ASIN in Top 10
16.7%
Units
50K
Revenue
$1.6M
Avg. price
$31.49
B0F5Z1W4Y1
$31.49·★4.8·18.8K revsBrawny Tear-A-Square 3-Ply Paper Towels, 12 XL Family Rolls = 30 Regular | Strong, absorbent, and durable to tackle any tough mess
Units sold50K
Trending Viva Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09Y8RYLC4 booked 10K units at $23.86, with ▲ 0.0% MoM change. On the growth side, B0C5NQM8S1 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0DGVSG2HH close behind at ▲ 100.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09Y8RYLC4
Viva Multi-Surface Cloth Paper Towels, 12 Super Rolls, 81 Sheets per Roll
Price
$23.86
Rating
4.6
Reviews
16.4K
Latest month sales
B0C5NQM8S1
Viva Doria 100% Pure Citric Acid, Food Grade, Fine Grain, 2 lb (907 g) | Perfect for Homemade Recipes, Fine Granular Texture, Simple, Multi-Purpose Ingredient, Versatile Household Essential
Price
$9.99
Rating
4.8
Reviews
5.9K
Latest month sales
B0DGVSG2HH
Viva Doria Allulose Sweetener, 2 lb (907g) | Zero Calorie Sugar Substitute | Great for Coffee, Tea, Cooking and Baking | Keto Friendly | Non-Erythritol, GMO Free, Gluten Free & Vegan Sweetener
Unlock to view ASIN details and product titles
Price
$13.89
Rating
4.5
Reviews
1K
Latest month sales
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