Vitamina E Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamina E sales on Amazon US totaled 153,400 units in July 2026 (▼ 12.0% vs. the prior month), generating an estimated $2,224,036 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.2% of unit volume and 49.0% of revenue, while a typical listing is priced at $15.67. The keyword itself pulled 22,466 Amazon queries over the same period (▲ 3.5% MoM).
Zooming out to the 12-month window ending July 2026, the vitamina e Top 50 moved 1,848,150 units and $27,113,097 in cumulative sales — an average of 154,013 units and $2,259,425 per month. Monthly throughput topped out at 174,300 units in June 2026 and dipped to 94,600 in May 2026, leaving the latest reading 1.5% lower than August 2025.
Vitamina E Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
153.4K
▼ 12.0% MoM
Monthly Revenue 2026/07
$2.2M
▼ 10.5% MoM
Top 10 Market Share 2026/07
52.2%
Vitamina E Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamina e listing on Amazon US in July 2026 is ASIN B002QMB57C (Brand: Nature's Bounty), which sold 10,000 units at $7.88 apiece — equal to 6.5% of every unit tracked in this report.
The Top 10 ASINs account for 80,000 units and $1,090,200 in July 2026 — 52.2% of unit volume and 49.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamina E' on Amazon
July 2026
Is 52.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B002QMB57C
Nature's Bounty Vitamin E 1000 IU Softgels, 60 Count | Supports Antioxidant Health & Immune System, 1 Serving per Day, No Gluten
10K
▲ 0.0%vs. prior month
$78.3K
latest month
12-month trend
B074GCB1ND
Nutricost Vitamin C with Rose Hips 1025mg, 240 Capsules, Gluten Free | Vitamin C 1,000mg, Rose Hips 25mg, GMO-Free
10K
▲ 0.0%vs. prior month
$179.5K
latest month
12-month trend
B0C2Z44JLK
Majestic Pure Vitamin E Oil 100% Pure & Natural Body Oil - 8 Fl Oz | Cold Pressed & Hexane Free Carrier Oil for Moisturizing Dry Skin,Scars, Hair, Eyelashes, Eyebrows, Body, Face, Nails & Scalp
10K
▲ 11.1%vs. prior month
$147.8K
latest month
12-month trend
B07RCLLRNH
PURA D'OR ORGANIC Vitamin E Oil 70,000 IU Blend for Skin & Face, 4oz | Ultra-Nourishing Hydration, USDA Certified, Jojoba, Argan, Almond, Avocado, Body Massage, Cuticles, Nails, Fast-Absorbing
9K
▼ 10.0%vs. prior month
$135.4K
latest month
12-month trend
B0002VG3PS
Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 180 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 180 Day Supply
8K
▼ 11.1%vs. prior month
$111.2K
latest month
12-month trend
B00008I8NN
Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 300 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 300 Day Supply
8K
▼ 20.0%vs. prior month
$154.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vitamina E Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing vitamina e brand in July 2026, moving 16,000 units across 2 ASINs for 20.0% of Top 10 volume. Nature's Bounty follows with 10,000 units (12.5%), ahead of Nutricost on 10,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 45.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.88 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
2 ASINs in Top 10
20.0%
Units
16K
Revenue
$265.8K
Avg. price
$16.51
B0002VG3PS
$13.89·★4.8·37.6K revsNature Made Vitamin E 180 mg (400 IU) dl-Alpha, 180 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 180 Day Supply
Units sold8KB00008I8NN
$19.12·★4.8·37.6K revsNature Made Vitamin E 180 mg (400 IU) dl-Alpha, 300 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 300 Day Supply
Units sold8K
Nature's Bounty
1 ASIN in Top 10
12.5%
Units
10K
Revenue
$78.3K
Avg. price
$7.88
B002QMB57C
$7.88·★4.7·15.3K revsNature's Bounty Vitamin E 1000 IU Softgels, 60 Count | Supports Antioxidant Health & Immune System, 1 Serving per Day, No Gluten
Units sold10K
Nutricost
1 ASIN in Top 10
12.5%
Units
10K
Revenue
$179.5K
Avg. price
$17.95
B074GCB1ND
$17.95·★4.8·24.1K revsNutricost Vitamin C with Rose Hips 1025mg, 240 Capsules, Gluten Free | Vitamin C 1,000mg, Rose Hips 25mg, GMO-Free
Units sold10K
Trending Vitamina E Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B001F0R6AQ leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B07N2HZ2LW close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001F0R6AQ
NOW Supplements, Vitamin E-400 IU, D-Alpha Tocopheryl, Antioxidant Protection, Softgels, 100 Count (Pack of 1)
Price
$11.60
Rating
4.7
Reviews
3.8K
Latest month sales
B07N2HZ2LW
Vitamin E Oil - 100% Pure & Natural, 42,900 IU. Repair Dry, Damaged Skin from Surgery & Acne, Age Spots & Wrinkles. Boost Collagen for Moisturized, Youthful-looking Skin. d-alpha tocopherol
Price
$21.30
Rating
4.6
Reviews
13.6K
Latest month sales
B0845QRGV5
Micro Ingredients Vitamin E 1000 IU (450 mg) Per Serving, 240 Softgels | Daily Vitamin E Supplement | 4-Month Supply | Non-GMO, Gluten Free
Unlock to view ASIN details and product titles
Price
$19.96
Rating
4.7
Reviews
3.8K
Latest month sales
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