Vital Proteins Collagen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vital Proteins Collagen sales on Amazon US totaled 761,000 units in July 2026 (▼ 13.8% vs. the prior month), generating an estimated $22,273,660 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.9% of unit volume and 53.4% of revenue, while a typical listing is priced at $31.11. The keyword itself pulled 14,811 Amazon queries over the same period (▲ 8.4% MoM).
Zooming out to the 12-month window ending July 2026, the vital proteins collagen Top 50 moved 8,761,700 units and $264,226,831 in cumulative sales — an average of 730,142 units and $22,018,903 per month. Monthly throughput topped out at 883,000 units in June 2026 and dipped to 472,800 in May 2026, leaving the latest reading 0.6% higher than August 2025.
Vital Proteins Collagen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
761K
▼ 13.8% MoM
Monthly Revenue 2026/07
$22.3M
▼ 14.0% MoM
Top 10 Market Share 2026/07
53.9%
Vital Proteins Collagen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vital proteins collagen listing on Amazon US in July 2026 is ASIN B09RQBHRCT (Brand: Vital Proteins), which sold 100,000 units at $18.65 apiece — equal to 13.1% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 410,000 units and $11,896,400 in July 2026 — 53.9% of unit volume and 53.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vital Proteins Collagen' on Amazon
July 2026
Is 53.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B00K6JUG4K
Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
90K
▼ 10.0%vs. prior month
$3.9M
latest month
12-month trend
B09RKDGYJD
Biotin, Collagen, Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps | Hair, Skin & Nails Vitamins - Clinically Tested Supplement for Men & Women - 25000mcg Vitamins B1, B2, B3, B6 & B7
40K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B00XQ2XGAA
Sports Research® Collagen Peptides Protein Powder 16oz (Unflavored) | 11g Grass-Fed Collagen per Scoop · Hair, Skin & Joint Support · Easy to Mix in Coffee & Shakes - 41 Servings
30K
▼ 40.0%vs. prior month
$988.5K
latest month
12-month trend
B07BL69CD2
Orgain Hydrolyzed Collagen Peptides Powder For Women & Men, 20g Grass Fed Collagen, Unflavored - Hair, Skin, Nail, & Joint Support Supplement, Paleo & Keto, Non-GMO, Type I and III, 1lb
30K
▲ 0.0%vs. prior month
$716.4K
latest month
12-month trend
B07GY22VLW
Live Conscious Collagen Peptides Powder - Naturally-Sourced Hydrolyzed Collagen Powder - Hair, Skin, Nail, and Joint Support - Type I & III Grass-Fed Collagen Supplements for Women and Men - 16oz
30K
▼ 25.0%vs. prior month
$1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vital Proteins Collagen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vital Proteins is the best-performing vital proteins collagen brand in July 2026, moving 210,000 units across 3 ASINs for 51.2% of Top 10 volume. NUTRAHARMONY follows with 40,000 units (9.8%), ahead of Sports Research on 30,000 units (7.3%).
With 8 brands splitting the Top 10 and 68.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.19 to $32.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vital Proteins
3 ASINs in Top 10
51.2%
Units
210K
Revenue
$6.2M
Avg. price
$29.21
B09RQBHRCT
$18.65·★4.6·68.8K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100KB00K6JUG4K
$42.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
Units sold90KB00NLR1PX0
$25.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 9.33oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 12 Servings
Units sold20K
NUTRAHARMONY
1 ASIN in Top 10
9.8%
Units
40K
Revenue
$1.1M
Avg. price
$25.19
B09RKDGYJD
$25.19·★4.5·19K revsBiotin, Collagen, Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps | Hair, Skin & Nails Vitamins - Clinically Tested Supplement for Men & Women - 25000mcg Vitamins B1, B2, B3, B6 & B7
Units sold40K
Sports Research
1 ASIN in Top 10
7.3%
Units
30K
Revenue
$988.5K
Avg. price
$32.95
B00XQ2XGAA
$32.95·★4.6·129.9K revsSports Research® Collagen Peptides Protein Powder 16oz (Unflavored) | 11g Grass-Fed Collagen per Scoop · Hair, Skin & Joint Support · Easy to Mix in Coffee & Shakes - 41 Servings
Units sold30K
Trending Vital Proteins Collagen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B005KG7EDU booked 20K units at $27.49, with ▲ 0.0% MoM change. On the growth side, B0DZF2RSK6 leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005KG7EDU
Great Lakes Wellness Collagen Peptides Powder – Supports Skin, Hair, Nails, Joints & Digestion – Hydrolyzed, Non-GMO, Keto & Kosher – Pure Collagen Protein (16 oz, 22 Servings) Packaging may vary
Price
$27.49
Rating
4.6
Reviews
38K
Latest month sales
B071S8D69C
Anthony's Collagen Peptide Powder, 1 lb, Pure Hydrolyzed, Gluten Free, Keto and Paleo Friendly, Grass Fed, Unflavored, Non GMO
Price
$26.99
Rating
4.7
Reviews
13.2K
Latest month sales
B0DZF2RSK6
Vital Proteins Grass Fed Collagen Powder, Chocolate, 17.1 oz | Type I & III Collagen, Supports Hair Skin Nails & Joints, Hydrolyzed Collagen, Chocolate Flavor, 18 Servings
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.4
Reviews
12.6K
Latest month sales
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