Virtue Hair Products Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Virtue Hair Products sales on Amazon US totaled 330,900 units in July 2026 (▼ 38.7% vs. the prior month), generating an estimated $17,704,233 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.2% of unit volume and 71.1% of revenue, while a typical listing is priced at $38.25. The keyword itself pulled 25,459 Amazon queries over the same period (▲ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the virtue hair products Top 50 moved 4,104,400 units and $218,618,225 in cumulative sales — an average of 342,033 units and $18,218,185 per month. Monthly throughput topped out at 540,000 units in June 2026 and dipped to 203,300 in May 2026, leaving the latest reading 7.9% higher than August 2025.
Virtue Hair Products Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
330.9K
▼ 38.7% MoM
Monthly Revenue 2026/07
$17.7M
▼ 29.8% MoM
Top 10 Market Share 2026/07
59.2%
Virtue Hair Products Market Share & Sales Concentration on Amazon US — July 2026
The most-sold virtue hair products listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 27.2% of every unit tracked in this report and 4.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 196,000 units and $12,591,700 in July 2026 — 59.2% of unit volume and 71.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Virtue Hair Products' on Amazon
July 2026
Is 59.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
B0B57PZ2B2
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
20K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0GQJWBFZ6
Viviscal Hair Growth Supplements for Women, 60 Tablets, 1 Month | For Thicker & Fuller Hair, Thinning Hair Support, Biotin & Marine Collagen, Drug-Free
10K
▲ 11.1%vs. prior month
$399.9K
latest month
12-month trend
B094PCH9ZZ
COLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
10K
▼ 75.0%vs. prior month
$280K
latest month
12-month trend
B0BLWTQ7JC
DAE Cactus Fruit 3-In-1 Styling Cream - Smooths Styles & Preps Blowouts | Adds polish and shine, tames frizz, defines curls, hydrating botanicals, citrus scent, vegan, sulfate-free, cruelty-free
10K
▼ 50.0%vs. prior month
$300K
latest month
12-month trend
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Best Virtue Hair Products Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing virtue hair products brand in July 2026, moving 110,000 units across 2 ASINs for 56.1% of Top 10 volume. Pureology follows with 20,000 units (10.2%), ahead of Viviscal on 10,000 units (5.1%).
With 9 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $38.00 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
2 ASINs in Top 10
56.1%
Units
110K
Revenue
$9.7M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90KB0B57PZ2B2
$88.00·★4.4·3.9K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold20K
Pureology
1 ASIN in Top 10
10.2%
Units
20K
Revenue
$760K
Avg. price
$38.00
B0891843GC
$38.00·★4.6·19.3K revsPureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
Units sold20K
Viviscal
1 ASIN in Top 10
5.1%
Units
10K
Revenue
$399.9K
Avg. price
$39.99
B0GQJWBFZ6
$39.99·★4.3·30.3K revsViviscal Hair Growth Supplements for Women, 60 Tablets, 1 Month | For Thicker & Fuller Hair, Thinning Hair Support, Biotin & Marine Collagen, Drug-Free
Units sold10K
Trending Virtue Hair Products Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GQJWBFZ6 booked 10K units at $39.99, with ▲ 11.1% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GQJWBFZ6
Viviscal Hair Growth Supplements for Women, 60 Tablets, 1 Month | For Thicker & Fuller Hair, Thinning Hair Support, Biotin & Marine Collagen, Drug-Free
Price
$39.99
Rating
4.3
Reviews
30.3K
Latest month sales
B0FNFCPFW4
Pantene Abundant & Strong Daily Scalp Serum, Strengthens Scalp’s Hold on Roots, 2 oz
Price
$19.97
Rating
4.4
Reviews
601
Latest month sales
B000Q6KZW6
Kenra Platinum Texturizing Taffy 13 | Styling Fiber Crème | Medium Hold | Defines, Details, & Smooths Styles | Superior Control for Sculpting Short & Long Hairstyles | All Hair Types
Unlock to view ASIN details and product titles
Price
$25.00
Rating
4.6
Reviews
13.2K
Latest month sales
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