Victorinox Swiss Army Knife Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Victorinox Swiss Army Knife sales on Amazon US totaled 31,150 units in July 2026 (▼ 15.8% vs. the prior month), generating an estimated $1,029,787 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.2% of unit volume and 55.1% of revenue, while a typical listing is priced at $41.77. The keyword itself pulled 21,843 Amazon queries over the same period (▲ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the victorinox swiss army knife Top 50 moved 316,400 units and $10,971,944 in cumulative sales — an average of 26,367 units and $914,329 per month. Monthly throughput topped out at 51,300 units in December 2025 and dipped to 15,350 in May 2026, leaving the latest reading 43.2% higher than August 2025.
Victorinox Swiss Army Knife Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.1K
▼ 15.8% MoM
Monthly Revenue 2026/07
$1M
▼ 16.8% MoM
Top 10 Market Share 2026/07
64.2%
Victorinox Swiss Army Knife Market Share & Sales Concentration on Amazon US — July 2026
The most-sold victorinox swiss army knife listing on Amazon US in July 2026 is ASIN B008M5U1C2 (Brand: Victorinox), which sold 4,000 units at $48.29 apiece — equal to 12.8% of every unit tracked in this report.
The Top 10 ASINs account for 20,000 units and $567,070 in July 2026 — 64.2% of unit volume and 55.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Victorinox Swiss Army Knife' on Amazon
July 2026
Is 64.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B008M5U1C2
Victorinox Fibrox Pro 8 Inch Chef’s Knife, Dishwasher Safe, Black | Ergonomic TPE non-slip handle for professional chopping, slicing, and dicing. Swiss made, dishwasher safe kitchen tool
4K
▲ 0.0%vs. prior month
$184.2K
latest month
12-month trend
B092DZCM42
Victorinox Classic SD Swiss Army Knife, Compact, 7 Functions, Swiss Made Pocket Knife with Small Blade, Screwdriver and Key Ring - Style Icon (Red) | Swiss made compact multi-tool with scissors, nail file, tweezers, and toothpick. Durable iconic stainless steel construction
4K
▲ 0.0%vs. prior month
$95.9K
latest month
12-month trend
B0061SWLKW
Victorinox Swiss Classic 3.25" Paring Knife, Straight Edge Spear Point | Indispensable vegetable knife with a black ergonomic non-slip handle, NSF approved and dishwasher safe kitchen cutlery
3K
▼ 25.0%vs. prior month
$24K
latest month
12-month trend
B000KSCEH4
Gerber Gear Paraframe Mini Pocket Knife, 2.2" Fine Edge Small EDC Folding Knife with Safety Lock for Everyday Carry, Gifts for Men, Stainless Steel
2K
▲ 0.0%vs. prior month
$33.3K
latest month
12-month trend
B000MLQNZI
Victorinox Rambler Swiss Army Knife, 10-Function Pocket Knife, Red | Swiss-made multitool, compact pocket knife, multiple functions, everyday readiness
2K
▲ 0.0%vs. prior month
$56.3K
latest month
12-month trend
B0000CFDD5
Victorinox Fibrox 6 Inch Straight Edge Chef's Knife, Black | Kitchen Knife with Stainless Steel Blade, Non-Slip Handle, Dishwasher Safe
1K
▲ 11.1%vs. prior month
$29.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Victorinox Swiss Army Knife Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Victorinox is the best-performing victorinox swiss army knife brand in July 2026, moving 18,000 units across 9 ASINs for 90.0% of Top 10 volume. Gerber follows with 2,000 units (10.0%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.54 to $35.60, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Victorinox
9 ASINs in Top 10
90.0%
Units
18K
Revenue
$533.7K
Avg. price
$35.60
B008M5U1C2
$48.29·★4.8·14.9K revsVictorinox Fibrox Pro 8 Inch Chef’s Knife, Dishwasher Safe, Black | Ergonomic TPE non-slip handle for professional chopping, slicing, and dicing. Swiss made, dishwasher safe kitchen tool
Units sold4KB092DZCM42
$23.85·★4.7·11.7K revsVictorinox Classic SD Swiss Army Knife, Compact, 7 Functions, Swiss Made Pocket Knife with Small Blade, Screwdriver and Key Ring - Style Icon (Red) | Swiss made compact multi-tool with scissors, nail file, tweezers, and toothpick. Durable iconic stainless steel construction
Units sold4KB0061SWLKW
$8.00·★4.7·7.4K revsVictorinox Swiss Classic 3.25" Paring Knife, Straight Edge Spear Point | Indispensable vegetable knife with a black ergonomic non-slip handle, NSF approved and dishwasher safe kitchen cutlery
Units sold3KB000MLQNZI
$35.00·★4.8·2.6K revsVictorinox Rambler Swiss Army Knife, 10-Function Pocket Knife, Red | Swiss-made multitool, compact pocket knife, multiple functions, everyday readiness
Units sold2KB0000CFDD5
$28.26·★4.8·3.6K revsVictorinox Fibrox 6 Inch Straight Edge Chef's Knife, Black | Kitchen Knife with Stainless Steel Blade, Non-Slip Handle, Dishwasher Safe
Units sold1KB0001P151W
$43.99·★4.8·19.6K revsVictorinox Huntsman Swiss Army Knife, 15 Functions, Swiss Made Pocket Knife with Large Blade, Screwdriver, Scissors and Wood Saw - Red
Units sold1KB015PAU6YE
$43.99·★4.8·8.3K revsVictorinox Huntsman Swiss Army Knife, 15 Functions, Swiss Made Pocket Knife with Large Blade, Screwdriver, Scissors and Wood Saw - Red | Swiss Made Multi-Tool with Wood Saw, Scissors & Screwdriver Compact Design for Camping, Hiking and Daily Carry
Units sold1KB0001GS19K
$65.00·★4.8·2K revsVictorinox Explorer Swiss Army Knife - 16 Function Pocket Tool - Red | Swiss Made Multi-Tool with Magnifying Glass, Phillips Screwdriver, Scissors, 2 Blades, and Can Opener - 91 mm Compact Size
Units sold1KB000OZ0JMA
$24.00·★4.7·11.7K revsVictorinox Classic SD Swiss Army Pocket Knife,7 Functions, Black | Mini EDC tool with small blade, scissors, nail file, tweezers, and key ring. Lightweight Swiss made construction
Units sold1K
Gerber
1 ASIN in Top 10
10.0%
Units
2K
Revenue
$33.3K
Avg. price
$13.54
B000KSCEH4
$13.54·★4.6·13.4K revsGerber Gear Paraframe Mini Pocket Knife, 2.2" Fine Edge Small EDC Folding Knife with Safety Lock for Everyday Carry, Gifts for Men, Stainless Steel
Units sold2K
Trending Victorinox Swiss Army Knife Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0000CFDD5 booked 1K units at $28.26, with ▲ 11.1% MoM change. On the growth side, B000FTQP00 leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B07PFW7NWS close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0000CFDD5
Victorinox Fibrox 6 Inch Straight Edge Chef's Knife, Black | Kitchen Knife with Stainless Steel Blade, Non-Slip Handle, Dishwasher Safe
Price
$28.26
Rating
4.8
Reviews
3.6K
Latest month sales
B000FTQP00
Victorinox 4.3301 Swiss Army Knife Multitool Oil
Price
$13.65
Rating
4.6
Reviews
1.1K
Latest month sales
B07PFW7NWS
Victorinox Swiss Classic Kitchen Set, 5 Pieces - Utility & Bread Knives | Durable ergonomic set with paring, carving, and bread knives. Made in Switzerland, dishwasher safe, and black handles.
Unlock to view ASIN details and product titles
Price
$92.95
Rating
4.6
Reviews
1.1K
Latest month sales
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