Civivi Knife Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

CIVIVI is the best-performing civivi knife brand in July 2026, moving 4,600 units across 5 ASINs for 51.7% of Top 10 volume. Kershaw follows with 3,400 units (38.2%), ahead of Smith & Wesson on 700 units (7.9%).

With 4 brands splitting the Top 10 and 97.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.00 to $45.30, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FLX8M1ZZ booked 200 units at $30.00, with ▲ 100.0% MoM change. On the growth side, B072BSNJ2R leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B004VZVI88 close behind at ▲ 100.0% MoM on 100 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.