Victoria Secret Panties Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Victoria Secret Panties sales on Amazon US totaled 69,000 units in July 2026 (▼ 2.0% vs. the prior month), generating an estimated $908,426 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.9% of unit volume and 70.8% of revenue, while a typical listing is priced at $20.21. The keyword itself pulled 86,008 Amazon queries over the same period (▼ 16.7% MoM).
Zooming out to the 12-month window ending July 2026, the victoria secret panties Top 50 moved 599,950 units and $8,219,395 in cumulative sales — an average of 49,996 units and $684,950 per month. Monthly throughput topped out at 70,400 units in June 2026 and dipped to 28,150 in May 2026, leaving the latest reading 77.4% higher than August 2025.
Victoria Secret Panties Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
69K
▼ 2.0% MoM
Monthly Revenue 2026/07
$908.4K
▼ 8.3% MoM
Top 10 Market Share 2026/07
73.9%
Victoria Secret Panties Market Share & Sales Concentration on Amazon US — July 2026
The most-sold victoria secret panties listing on Amazon US in July 2026 is ASIN B0B8ZPMKHP (Brand: Caterlove), which sold 10,000 units at $9.99 apiece — equal to 14.5% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 51,000 units and $643,220 in July 2026 — 73.9% of unit volume and 70.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Victoria Secret Panties' on Amazon
July 2026
Is 73.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B8ZPMKHP
Caterlove Women's Seamless Underwear No Show Bikini Panties 6 Pack
10K
▲ 11.1%vs. prior month
$98.6K
latest month
12-month trend
B07RGCSNWN
INNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
8K
▲ 14.3%vs. prior month
$140.6K
latest month
12-month trend
B0DHDB8DS8
UNDER THE SEA Cotton Underwear Women Sexy Cheeky Bikini Panties Lingerie Outfits 6 pack
6K
▲ 50.0%vs. prior month
$56.9K
latest month
12-month trend
B0GHRW5MR8
Take Talk Underwear Womens 9 Pack Seamless Thongs No Show Workout Panties
5K
▲ 25.0%vs. prior month
$57.7K
latest month
12-month trend
B08LK79FQT
FINETOO 6 Pack Women’s Seamless Hipster Underwear No Show Panties Invisibles Briefs Soft Stretch Bikini Underwears XS-XL
5K
▲ 0.0%vs. prior month
$71.5K
latest month
12-month trend
B0FD771S38
Vevmon Cotton Underwear for Women High Waisted Soft Ladies Panties 5 Pack
5K
▼ 28.6%vs. prior month
$73.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Victoria Secret Panties Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Caterlove is the best-performing victoria secret panties brand in July 2026, moving 10,000 units across 1 ASIN for 19.6% of Top 10 volume. INNERSY follows with 8,000 units (15.7%), ahead of FINETOO on 7,000 units (13.7%).
Volume is spread across 8 brands, with the top three holding 49.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Caterlove
1 ASIN in Top 10
19.6%
Units
10K
Revenue
$98.6K
Avg. price
$9.99
B0B8ZPMKHP
$9.99·★4.3·10.7K revsCaterlove Women's Seamless Underwear No Show Bikini Panties 6 Pack
Units sold10K
INNERSY
1 ASIN in Top 10
15.7%
Units
8K
Revenue
$140.6K
Avg. price
$19.99
B07RGCSNWN
$19.99·★4.5·49.3K revsINNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
Units sold8K
FINETOO
2 ASINs in Top 10
13.7%
Units
7K
Revenue
$99.2K
Avg. price
$14.24
B08LK79FQT
$13.49·★4.3·21.4K revsFINETOO 6 Pack Women’s Seamless Hipster Underwear No Show Panties Invisibles Briefs Soft Stretch Bikini Underwears XS-XL
Units sold5KB0F7WGNY7K
$14.99·★4.3·2.1K revsFINETOO Womens Cotton Boy Shorts Underwear Full Coverage Soft Boxer Briefs High Waisted Panties for Lady Girls 6 Pack
Units sold2K
Trending Victoria Secret Panties Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F7WGNY7K booked 2K units at $14.99, with ▲ 100.0% MoM change. On the growth side, B0CQRXGMZN leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0CCXP7XPX close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F7WGNY7K
FINETOO Womens Cotton Boy Shorts Underwear Full Coverage Soft Boxer Briefs High Waisted Panties for Lady Girls 6 Pack
Price
$14.99
Rating
4.3
Reviews
2.1K
Latest month sales
B0CQRXGMZN
Victoria's Secret Women's Lacie Thong Panties, Underwear Pack
Price
$35.00
Rating
4.7
Reviews
1.5K
Latest month sales
B0CCXP7XPX
Victoria's Secret Women's Lace & Cotton Cheeky Underwear, Minimal Coverage Panties for Women, Multi Pack (XS-XXL)
Unlock to view ASIN details and product titles
Price
$31.50
Rating
4.7
Reviews
589
Latest month sales
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