My Orders Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Dixie is the best-performing my orders brand in July 2026, moving 100,000 units across 1 ASIN for 16.4% of Top 10 volume. Charmin follows with 100,000 units (16.4%), ahead of Bounty on 100,000 units (16.4%).

Volume is spread across 10 brands, with the top three holding 49.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.89 to $43.49, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01NAX7KC7 booked 20K units at $39.88, with ▲ 0.0% MoM change. On the growth side, B07DZYGDSF leads positive momentum with ▲ 42.9% MoM growth on 10K units, with B0GZ9V4L9P close behind at ▲ 20.0% MoM on 6K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.