Vibrators Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vibrators sales on Amazon US totaled 239,200 units in July 2026 (▲ 13.9% vs. the prior month), generating an estimated $5,632,224 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.5% of unit volume and 37.0% of revenue, while a typical listing is priced at $25.17. The keyword itself pulled 383,309 Amazon queries over the same period (▲ 258.1% MoM).
Zooming out to the 12-month window ending July 2026, the vibrators Top 50 moved 2,112,600 units and $49,893,626 in cumulative sales — an average of 176,050 units and $4,157,802 per month. Monthly throughput topped out at 239,200 units in July 2026 and dipped to 114,300 in May 2026, leaving the latest reading 53.3% higher than August 2025.
Vibrators Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
239.2K
▲ 13.9% MoM
Monthly Revenue 2026/07
$5.6M
▲ 14.9% MoM
Top 10 Market Share 2026/07
38.5%
Vibrators Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vibrators listing on Amazon US in July 2026 is ASIN B07YW5DZBQ (Brand: ava), which sold 10,000 units at $15.97 apiece — equal to 4.2% of every unit tracked in this report.
The Top 10 ASINs account for 92,000 units and $2,086,340 in July 2026 — 38.5% of unit volume and 37.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vibrators' on Amazon
July 2026









Is 38.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B07YW5DZBQ
Ava Vibrator Sex Toys – Battery Life 4 Hours | Water Resistant Body Safe Silicone | Clitoral Vibrators Couples Sex Toy with Multi Patterns & speeds Vibrator for Women - Purple
10K
▲ 0.0%vs. prior month
$160.8K
latest month
12-month trend

B0CF97B6Q9
Vibrator Wand,Adult Sex Toy Wand, G Spot Dildo, Clit Vibrator, Sex Vibrators,Clitoris Stimulation,with 8 Speeds & 20 Patterns,Fully Waterproof,Vibrating Wand for her Pleasure (Rose Red)
10K
▲ 0.0%vs. prior month
$79.7K
latest month
12-month trend

B0CLRLP33T
Vibrator Adult Sex Toys for Women - Sovokn 5IN1 Mouth Sucking Vibrator Rose Sex Toy, 10 Tongue Licking, 3 Auto & 1 Manual Sucking Adult Toys New APP, Anal Clit Nipple Vibrators Female Couples Sex Toys
10K
▲ 0.0%vs. prior month
$287.5K
latest month
12-month trend

B0CNRZVJMG
Vibrator Dildo Sex Toys for Women - MOOLIGIRL Rose Sex Toy with Thrusting G Spot Vibrators & 10 Sucking Modes for Clitoral Nipple Stimulation Anal Dildos Adult Sex Toys Games for Couples Sex Machine
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend

B0DC62HZ9G
Anal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager
10K
▲ 42.9%vs. prior month
$131.6K
latest month
12-month trend

B0F2F6RSZP
Couples Rose App Remote Control Wearable Vibrator, Couple Women Adult Sex Toys Games for Men, Hands Free Panty Clitoris Vibrator Vibrating Cock Ring, ZOOPLOU BDSM Female Sex Toy
9K
▲ 12.5%vs. prior month
$206.9K
latest month
12-month trend
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Best Vibrators Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tracy's Dog is the best-performing vibrators brand in July 2026, moving 17,000 units across 2 ASINs for 18.5% of Top 10 volume. ava follows with 10,000 units (10.9%), ahead of SANJIANKE on 10,000 units (10.9%).
Volume is spread across 9 brands, with the top three holding 40.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.97 to $29.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tracy's Dog
2 ASINs in Top 10
18.5%
Units
17K
Revenue
$504.7K
Avg. price
$29.69

B0B28H7HGK
$29.69·★4.6·1.7K revsTracy's Dog Adult Sex Toys, Powerful G Spot Vibrator for Women & Couples | Realistic soft silicone vibrating dildo massager with 10 vibration modes, rechargeable, waterproof & body-safe
Units sold9K
B0861SJ5K4
$29.69·★4.6·1.7K revsTracy's Dog Powerful G Spot Vibrator for Deep Penetration, Adult Sex Toys | Realistic soft silicone vibrating dildo massager for G-spot & clitoral stimulation, 10 vibrations for women & couples play
Units sold8K
ava
1 ASIN in Top 10
10.9%
Units
10K
Revenue
$160.8K
Avg. price
$15.97

B07YW5DZBQ
$15.97·★4.2·45.1K revsAva Vibrator Sex Toys – Battery Life 4 Hours | Water Resistant Body Safe Silicone | Clitoral Vibrators Couples Sex Toy with Multi Patterns & speeds Vibrator for Women - Purple
Units sold10K
SANJIANKE
1 ASIN in Top 10
10.9%
Units
10K
Revenue
$79.7K
Avg. price
$7.97

B0CF97B6Q9
$7.97·★3.7·3.1K revsVibrator Wand,Adult Sex Toy Wand, G Spot Dildo, Clit Vibrator, Sex Vibrators,Clitoris Stimulation,with 8 Speeds & 20 Patterns,Fully Waterproof,Vibrating Wand for her Pleasure (Rose Red)
Units sold10K
Trending Vibrators Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BNHVM4C8 booked 8K units at $26.99, with ▲ 60.0% MoM change. On the growth side, B0H1CQ3XJ7 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B09YQ1LP2T close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0BNHVM4C8
Toendi Rabbit Vibrator G Spot Sex Toys Thrusting Dildo Rose Toy for Women | 10 Vibration Modes, 7 Thrusting Modes with Licking Clitoral Vibrators Stimulator, Anal Dildos Adult Sex Toy Games For Couple
Price
$26.99
Rating
4.4
Reviews
5.2K
Latest month sales

B0H1CQ3XJ7
ROMP Lemon Vibrator Womens Sex Toy, 10 Mode Suction Clitoral Massager | Clit Sucker Lemon Sex Toy, Sucking Personal Massagers Woman, Female Pleasure Sexual Wellness, Discreet Silicone Adult Toy
Price
$29.99
Rating
3.0
Reviews
101
Latest month sales

B09YQ1LP2T
Neworld Vibrator Rose Sex Toys for Women, 2IN1 9 Vibrating & Sucking Modes | Rose Sex Stimulator, Anal Dildo G spot Clitoral Nipple Suckers, Adult Female Couples Sex Toys Games, Rechargeable APP Control
Unlock to view ASIN details and product titles
Price
$25.97
Rating
4.3
Reviews
1.6K
Latest month sales
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