Dildo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dildo sales on Amazon US totaled 238,700 units in July 2026 (▲ 22.7% vs. the prior month), generating an estimated $4,769,873 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.5% of unit volume and 45.7% of revenue, while a typical listing is priced at $23.99. The keyword itself pulled 1,356,662 Amazon queries over the same period (▲ 28.7% MoM).
Zooming out to the 12-month window ending July 2026, the dildo Top 50 moved 2,055,050 units and $41,700,155 in cumulative sales — an average of 171,254 units and $3,475,013 per month. Monthly throughput topped out at 238,700 units in July 2026 and dipped to 109,400 in May 2026, leaving the latest reading 46.5% higher than August 2025.
Dildo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
238.7K
▲ 22.7% MoM
Monthly Revenue 2026/07
$4.8M
▲ 21.0% MoM
Top 10 Market Share 2026/07
54.5%
Dildo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dildo listing on Amazon US in July 2026 is ASIN B07DGQ4QR3 (Brand: LubeLife), which sold 40,000 units at $13.99 apiece — equal to 16.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $2,179,460 in July 2026 — 54.5% of unit volume and 45.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dildo' on Amazon
July 2026
Is 54.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07DGQ4QR3
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz | Water Based Lube for privacy, toy and condom compatible, non-staining, long-lasting smooth feel, fragrance free
40K
▲ 33.3%vs. prior month
$549.6K
latest month
12-month trend
B0D8R1MBBP
Astroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
20K
▲ 100.0%vs. prior month
$143.8K
latest month
12-month trend
B0C4GZ7CC4
Kstert 7.8" Realistic Flesh Liquid Silicone Dildo with Strong Suction Cup | Sensual lifelike toy featuring a powerful suction base and perfect length, ideal for hands-free solo or couples' play.
10K
▲ 0.0%vs. prior month
$139.9K
latest month
12-month trend
B0CF97B6Q9
Vibrator Wand,Adult Sex Toy Wand, G Spot Dildo, Clit Vibrator, Sex Vibrators,Clitoris Stimulation,with 8 Speeds & 20 Patterns,Fully Waterproof,Vibrating Wand for her Pleasure (Rose Red)
10K
▲ 0.0%vs. prior month
$79.7K
latest month
12-month trend
B0CNRZVJMG
Vibrator Dildo Sex Toys for Women - MOOLIGIRL Rose Sex Toy with Thrusting G Spot Vibrators & 10 Sucking Modes for Clitoral Nipple Stimulation Anal Dildos Adult Sex Toys Games for Couples Sex Machine
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
B0861SJ5K4
Tracy's Dog Powerful G Spot Vibrator for Deep Penetration, Adult Sex Toys | Realistic soft silicone vibrating dildo massager for G-spot & clitoral stimulation, 10 vibrations for women & couples play
8K
▲ 14.3%vs. prior month
$237.5K
latest month
12-month trend
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Best Dildo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LubeLife is the best-performing dildo brand in July 2026, moving 40,000 units across 1 ASIN for 30.8% of Top 10 volume. Astroglide follows with 20,000 units (15.4%), ahead of KSTERT on 10,000 units (7.7%).
Volume is spread across 10 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.54 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LubeLife
1 ASIN in Top 10
30.8%
Units
40K
Revenue
$549.6K
Avg. price
$13.99
B07DGQ4QR3
$13.99·★4.5·168.8K revsLUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz | Water Based Lube for privacy, toy and condom compatible, non-staining, long-lasting smooth feel, fragrance free
Units sold40K
Astroglide
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$143.8K
Avg. price
$7.54
B0D8R1MBBP
$7.54·★4.2·505 revsAstroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
Units sold20K
KSTERT
1 ASIN in Top 10
7.7%
Units
10K
Revenue
$139.9K
Avg. price
$13.99
B0C4GZ7CC4
$13.99·★4.4·4.3K revsKstert 7.8" Realistic Flesh Liquid Silicone Dildo with Strong Suction Cup | Sensual lifelike toy featuring a powerful suction base and perfect length, ideal for hands-free solo or couples' play.
Units sold10K
Trending Dildo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FDJW1S9D booked 8K units at $7.99, with ▲ 60.0% MoM change. On the growth side, B0FWZDT1K2 leads positive momentum with ▲ 150.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FDJW1S9D
7 Inch Realistic Dildo, Soft Blue Dildos Sex Toy with Strong Suction Cup, Adult Toys for Vaginal G-Spot and Anal Play, Waterproof Flexible Lifelike Penis for Women Men Beginners Couples
Price
$7.99
Rating
3.9
Reviews
320
Latest month sales
B0BNHVM4C8
Toendi Rabbit Vibrator G Spot Sex Toys Thrusting Dildo Rose Toy for Women | 10 Vibration Modes, 7 Thrusting Modes with Licking Clitoral Vibrators Stimulator, Anal Dildos Adult Sex Toy Games For Couple
Price
$26.99
Rating
4.4
Reviews
5.2K
Latest month sales
B0FWZDT1K2
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.8
Reviews
315
Latest month sales
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