Vibrator Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vibrator sales on Amazon US totaled 248,400 units in July 2026 (▲ 12.8% vs. the prior month), generating an estimated $5,622,604 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.8% of unit volume and 35.5% of revenue, while a typical listing is priced at $24.07. The keyword itself pulled 1,064,279 Amazon queries over the same period (▲ 31.3% MoM).
Zooming out to the 12-month window ending July 2026, the vibrator Top 50 moved 2,219,300 units and $50,297,983 in cumulative sales — an average of 184,942 units and $4,191,499 per month. Monthly throughput topped out at 248,400 units in July 2026 and dipped to 119,000 in May 2026, leaving the latest reading 48.7% higher than August 2025.
Vibrator Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
248.4K
▲ 12.8% MoM
Monthly Revenue 2026/07
$5.6M
▲ 13.8% MoM
Top 10 Market Share 2026/07
37.8%
Vibrator Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vibrator listing on Amazon US in July 2026 is ASIN B07YW5DZBQ (Brand: ava), which sold 10,000 units at $15.97 apiece — equal to 4.0% of every unit tracked in this report.
The Top 10 ASINs account for 94,000 units and $1,995,360 in July 2026 — 37.8% of unit volume and 35.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vibrator' on Amazon
July 2026









Top 5 Volume Share breakdown

B07YW5DZBQ
Ava Vibrator Sex Toys – Battery Life 4 Hours | Water Resistant Body Safe Silicone | Clitoral Vibrators Couples Sex Toy with Multi Patterns & speeds Vibrator for Women - Purple
10K
▲ 0.0%vs. prior month
$160.8K
latest month
12-month trend

B0CF97B6Q9
Vibrator Wand,Adult Sex Toy Wand, G Spot Dildo, Clit Vibrator, Sex Vibrators,Clitoris Stimulation,with 8 Speeds & 20 Patterns,Fully Waterproof,Vibrating Wand for her Pleasure (Rose Red)
10K
▲ 0.0%vs. prior month
$79.7K
latest month
12-month trend

B0CLRLP33T
Vibrator Adult Sex Toys for Women - Sovokn 5IN1 Mouth Sucking Vibrator Rose Sex Toy, 10 Tongue Licking, 3 Auto & 1 Manual Sucking Adult Toys New APP, Anal Clit Nipple Vibrators Female Couples Sex Toys
10K
▲ 0.0%vs. prior month
$287.5K
latest month
12-month trend

B0CNRZVJMG
Vibrator Dildo Sex Toys for Women - MOOLIGIRL Rose Sex Toy with Thrusting G Spot Vibrators & 10 Sucking Modes for Clitoral Nipple Stimulation Anal Dildos Adult Sex Toys Games for Couples Sex Machine
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend

B0CPSZCJR8
oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black
10K
▲ 0.0%vs. prior month
$104.3K
latest month
12-month trend

B0DC62HZ9G
Anal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager
10K
▲ 42.9%vs. prior month
$131.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vibrator Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tracy's Dog is the best-performing vibrator brand in July 2026, moving 17,000 units across 2 ASINs for 18.1% of Top 10 volume. ava follows with 10,000 units (10.6%), ahead of SANJIANKE on 10,000 units (10.6%).
Volume is spread across 9 brands, with the top three holding 39.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.97 to $29.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tracy's Dog
2 ASINs in Top 10
18.1%
Units
17K
Revenue
$504.7K
Avg. price
$29.69

B0B28H7HGK
$29.69·★4.6·1.7K revsTracy's Dog Adult Sex Toys, Powerful G Spot Vibrator for Women & Couples | Realistic soft silicone vibrating dildo massager with 10 vibration modes, rechargeable, waterproof & body-safe
Units sold9K
B0861SJ5K4
$29.69·★4.6·1.7K revsTracy's Dog Powerful G Spot Vibrator for Deep Penetration, Adult Sex Toys | Realistic soft silicone vibrating dildo massager for G-spot & clitoral stimulation, 10 vibrations for women & couples play
Units sold8K
ava
1 ASIN in Top 10
10.6%
Units
10K
Revenue
$160.8K
Avg. price
$15.97

B07YW5DZBQ
$15.97·★4.2·45.1K revsAva Vibrator Sex Toys – Battery Life 4 Hours | Water Resistant Body Safe Silicone | Clitoral Vibrators Couples Sex Toy with Multi Patterns & speeds Vibrator for Women - Purple
Units sold10K
SANJIANKE
1 ASIN in Top 10
10.6%
Units
10K
Revenue
$79.7K
Avg. price
$7.97

B0CF97B6Q9
$7.97·★3.7·3.1K revsVibrator Wand,Adult Sex Toy Wand, G Spot Dildo, Clit Vibrator, Sex Vibrators,Clitoris Stimulation,with 8 Speeds & 20 Patterns,Fully Waterproof,Vibrating Wand for her Pleasure (Rose Red)
Units sold10K
Trending Vibrator Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0861SJ5K4 booked 8K units at $29.69, with ▲ 14.3% MoM change. On the growth side, B0FWZDT1K2 leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B09YQ1LP2T close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0861SJ5K4
Tracy's Dog Powerful G Spot Vibrator for Deep Penetration, Adult Sex Toys | Realistic soft silicone vibrating dildo massager for G-spot & clitoral stimulation, 10 vibrations for women & couples play
Price
$29.69
Rating
4.6
Reviews
1.7K
Latest month sales

B0FWZDT1K2
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
Price
$33.99
Rating
4.8
Reviews
315
Latest month sales

B09YQ1LP2T
Neworld Vibrator Rose Sex Toys for Women, 2IN1 9 Vibrating & Sucking Modes | Rose Sex Stimulator, Anal Dildo G spot Clitoral Nipple Suckers, Adult Female Couples Sex Toys Games, Rechargeable APP Control
Unlock to view ASIN details and product titles
Price
$25.97
Rating
4.3
Reviews
1.6K
Latest month sales
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