Vibrator Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Vibrator sales on Amazon US totaled 248,400 units in July 2026 (▲ 12.8% vs. the prior month), generating an estimated $5,622,604 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.8% of unit volume and 35.5% of revenue, while a typical listing is priced at $24.07. The keyword itself pulled 1,064,279 Amazon queries over the same period (▲ 31.3% MoM).

Zooming out to the 12-month window ending July 2026, the vibrator Top 50 moved 2,219,300 units and $50,297,983 in cumulative sales — an average of 184,942 units and $4,191,499 per month. Monthly throughput topped out at 248,400 units in July 2026 and dipped to 119,000 in May 2026, leaving the latest reading 48.7% higher than August 2025.

2.2MTotal units sold · Last 12 months
$50.3MTotal revenue · Last 12 months
1.1M▲ 31.3% MoM
Monthly search volume
$24.07Avg. price · July 2026

Vibrator Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales167K
Revenue$3.7M

2025/09

Sales177K
Revenue$3.9M

2025/10

Sales175.3K
Revenue$3.8M

2025/11

Sales183.7K
Revenue$4.1M

2025/12

Sales189.7K
Revenue$4.2M

2026/01

Sales170.4K
Revenue$3.9M

2026/02

Sales199.3K
Revenue$4.8M

2026/03

Sales176.8K
Revenue$4.3M

2026/04

Sales192.3K
Revenue$4.4M

2026/05

Sales119K
Revenue$2.7M

2026/06

Sales220.3K
Revenue$4.9M
248.4K

2026/07

Sales248.4K
Revenue$5.6M
25/0825/0925/1025/1125/1226/0126/0226/0326/0426/0526/0626/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

248.4K

▲ 12.8% MoM

Monthly Revenue 2026/07

$5.6M

▲ 13.8% MoM

Top 10 Market Share 2026/07

37.8%

See the Top 10 ASINs driving 37.8% of sales

Vibrator Market Share & Sales Concentration on Amazon US — July 2026

The most-sold vibrator listing on Amazon US in July 2026 is ASIN B07YW5DZBQ (Brand: ava), which sold 10,000 units at $15.97 apiece — equal to 4.0% of every unit tracked in this report.

The Top 10 ASINs account for 94,000 units and $1,995,360 in July 2026 — 37.8% of unit volume and 35.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Vibrator' on Amazon

July 2026
ASINSIGHT Logo
37.8% Volume Share 94K units sold
35.5% Revenue Share $2M estimated

Top 5 Volume Share breakdown

B07YW5DZBQ 4.0%
B0CF97B6Q9 4.0%
B0CLRLP33T 4.0%
B0CNRZVJMG 4.0%
B0CPSZCJR8 4.0%
Others 79.9%
#1
Ava Vibrator Sex Toys – Battery Life 4 Hours | Water Resistant Body Safe Silicone | Clitoral Vibrators Couples Sex Toy with Multi Patterns & speeds Vibrator for Women - Purple

B07YW5DZBQ

Ava Vibrator Sex Toys – Battery Life 4 Hours | Water Resistant Body Safe Silicone | Clitoral Vibrators Couples Sex Toy with Multi Patterns & speeds Vibrator for Women - Purple

$15.97· 4.2·45.1K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$160.8K

latest month

Monthly Trend

12-month trend

#2
Vibrator Wand,Adult Sex Toy Wand, G Spot Dildo, Clit Vibrator, Sex Vibrators,Clitoris Stimulation,with 8 Speeds & 20 Patterns,Fully Waterproof,Vibrating Wand for her Pleasure (Rose Red)

B0CF97B6Q9

Vibrator Wand,Adult Sex Toy Wand, G Spot Dildo, Clit Vibrator, Sex Vibrators,Clitoris Stimulation,with 8 Speeds & 20 Patterns,Fully Waterproof,Vibrating Wand for her Pleasure (Rose Red)

$7.97· 3.7·3.1K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$79.7K

latest month

Monthly Trend

12-month trend

#3
Vibrator Adult Sex Toys for Women - Sovokn 5IN1 Mouth Sucking Vibrator Rose Sex Toy, 10 Tongue Licking, 3 Auto & 1 Manual Sucking Adult Toys New APP, Anal Clit Nipple Vibrators Female Couples Sex Toys

B0CLRLP33T

Vibrator Adult Sex Toys for Women - Sovokn 5IN1 Mouth Sucking Vibrator Rose Sex Toy, 10 Tongue Licking, 3 Auto & 1 Manual Sucking Adult Toys New APP, Anal Clit Nipple Vibrators Female Couples Sex Toys

$29.48· 4.4·4.6K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$287.5K

latest month

Monthly Trend

12-month trend

#4
Vibrator Dildo Sex Toys for Women - MOOLIGIRL Rose Sex Toy with Thrusting G Spot Vibrators & 10 Sucking Modes for Clitoral Nipple Stimulation Anal Dildos Adult Sex Toys Games for Couples Sex Machine

B0CNRZVJMG

Vibrator Dildo Sex Toys for Women - MOOLIGIRL Rose Sex Toy with Thrusting G Spot Vibrators & 10 Sucking Modes for Clitoral Nipple Stimulation Anal Dildos Adult Sex Toys Games for Couples Sex Machine

$29.99· 4.4·10.4K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$299.9K

latest month

Monthly Trend

12-month trend

#5
oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black

B0CPSZCJR8

oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black

$10.99· 4.0·2.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$104.3K

latest month

Monthly Trend

12-month trend

#6
Anal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager

B0DC62HZ9G

Anal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager

$13.99· 4.4·1.3K reviews
Monthly Sales

10K

▲ 42.9%

vs. prior month

Revenue

$131.6K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Vibrator Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Tracy's Dog is the best-performing vibrator brand in July 2026, moving 17,000 units across 2 ASINs for 18.1% of Top 10 volume. ava follows with 10,000 units (10.6%), ahead of SANJIANKE on 10,000 units (10.6%).

Volume is spread across 9 brands, with the top three holding 39.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.97 to $29.69, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

18.1%
10.6%
10.6%
60.6%
Tracy's Dog
ava
SANJIANKE
Other brands
1

Tracy's Dog

2 ASINs in Top 10

18.1%

Units

17K

Revenue

$504.7K

Avg. price

$29.69

  • Tracy's Dog Adult Sex Toys, Powerful G Spot Vibrator for Women & Couples | Realistic soft silicone vibrating dildo massager with 10 vibration modes, rechargeable, waterproof & body-safe

    B0B28H7HGK

    $29.69·4.6·1.7K revs

    Tracy's Dog Adult Sex Toys, Powerful G Spot Vibrator for Women & Couples | Realistic soft silicone vibrating dildo massager with 10 vibration modes, rechargeable, waterproof & body-safe

    Units sold9K
  • Tracy's Dog Powerful G Spot Vibrator for Deep Penetration, Adult Sex Toys | Realistic soft silicone vibrating dildo massager for G-spot & clitoral stimulation, 10 vibrations for women & couples play

    B0861SJ5K4

    $29.69·4.6·1.7K revs

    Tracy's Dog Powerful G Spot Vibrator for Deep Penetration, Adult Sex Toys | Realistic soft silicone vibrating dildo massager for G-spot & clitoral stimulation, 10 vibrations for women & couples play

    Units sold8K
2

ava

1 ASIN in Top 10

10.6%

Units

10K

Revenue

$160.8K

Avg. price

$15.97

  • Ava Vibrator Sex Toys – Battery Life 4 Hours | Water Resistant Body Safe Silicone | Clitoral Vibrators Couples Sex Toy with Multi Patterns & speeds Vibrator for Women - Purple

    B07YW5DZBQ

    $15.97·4.2·45.1K revs

    Ava Vibrator Sex Toys – Battery Life 4 Hours | Water Resistant Body Safe Silicone | Clitoral Vibrators Couples Sex Toy with Multi Patterns & speeds Vibrator for Women - Purple

    Units sold10K
3

SANJIANKE

1 ASIN in Top 10

10.6%

Units

10K

Revenue

$79.7K

Avg. price

$7.97

  • Vibrator Wand,Adult Sex Toy Wand, G Spot Dildo, Clit Vibrator, Sex Vibrators,Clitoris Stimulation,with 8 Speeds & 20 Patterns,Fully Waterproof,Vibrating Wand for her Pleasure (Rose Red)

    B0CF97B6Q9

    $7.97·3.7·3.1K revs

    Vibrator Wand,Adult Sex Toy Wand, G Spot Dildo, Clit Vibrator, Sex Vibrators,Clitoris Stimulation,with 8 Speeds & 20 Patterns,Fully Waterproof,Vibrating Wand for her Pleasure (Rose Red)

    Units sold10K

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