Vegan Mayo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vegan Mayo sales on Amazon US totaled 196,700 units in July 2026 (▼ 11.6% vs. the prior month), generating an estimated $1,330,258 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.4% of unit volume and 46.0% of revenue, while a typical listing is priced at $7.57. The keyword itself pulled 25,734 Amazon queries over the same period (▲ 1.2% MoM).
Zooming out to the 12-month window ending July 2026, the vegan mayo Top 50 moved 2,014,700 units and $12,865,109 in cumulative sales — an average of 167,892 units and $1,072,092 per month. Monthly throughput topped out at 222,600 units in June 2026 and dipped to 115,900 in May 2026, leaving the latest reading 22.0% higher than August 2025.
Vegan Mayo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
196.7K
▼ 11.6% MoM
Monthly Revenue 2026/07
$1.3M
▼ 7.7% MoM
Top 10 Market Share 2026/07
54.4%
Vegan Mayo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vegan mayo listing on Amazon US in July 2026 is ASIN B00I8GN37A (Brand: HELLMANN'S), which sold 20,000 units at $6.19 apiece — equal to 10.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 107,000 units and $612,490 in July 2026 — 54.4% of unit volume and 46.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vegan Mayo' on Amazon
July 2026
Is 54.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00I8GN37A
Hellmann's Real Mayonnaise 30oz, Mayo Jar, Sandwich Spread, Gluten Free 1PK | For sandwiches, dips, dressings and simple meals; gluten-free; Omega-3 ALA; 1 ct, 30 oz.
20K
▼ 33.3%vs. prior month
$118.4K
latest month
12-month trend
B0040IKA4Y
Duke’s Real Mayonnaise Jar – Original Smooth & Creamy Taste, 30 Ounce (Pack of 1) | Smooth & Creamy
10K
▲ 0.0%vs. prior month
$49.8K
latest month
12-month trend
B01AYYF1NC
Chosen Foods Classic Avocado Oil Mayonnaise, 12 Fl Oz (Pack Of 1) | Simple Ingredients, Good Fats
10K
▼ 50.0%vs. prior month
$69.9K
latest month
12-month trend
B01LZW04EP
Duke’s Real Mayonnaise Squeeze Bottle - Original Smooth & Creamy Taste, 18 Ounce (Pack of 1) | Smooth & Creamy
10K
▲ 0.0%vs. prior month
$48.5K
latest month
12-month trend
B074H64C5R
365 by Whole Foods Market Organic Mayonnaise, 11.2 Fl Oz
10K
▲ 0.0%vs. prior month
$37.9K
latest month
12-month trend
B000WLCEAG
Best Foods Real Mayonnaise 30oz, Mayo Jar, Sandwich Spread, Gluten Free 1PK | For sandwiches, dips, dressings and simple meals; cage-free eggs; gluten-free; 30 oz.
10K
▲ 0.0%vs. prior month
$54.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vegan Mayo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HELLMANN'S is the best-performing vegan mayo brand in July 2026, moving 29,000 units across 2 ASINs for 27.1% of Top 10 volume. DUKE'S follows with 20,000 units (18.7%), ahead of 365 by Whole Foods Market on 19,000 units (17.8%).
With 7 brands splitting the Top 10 and 63.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.49 to $6.09, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HELLMANN'S
2 ASINs in Top 10
27.1%
Units
29K
Revenue
$173.1K
Avg. price
$6.09
B00I8GN37A
$6.19·★4.6·17.2K revsHellmann's Real Mayonnaise 30oz, Mayo Jar, Sandwich Spread, Gluten Free 1PK | For sandwiches, dips, dressings and simple meals; gluten-free; Omega-3 ALA; 1 ct, 30 oz.
Units sold20KB00ZW546K8
$5.99·★4.8·4.7K revsHELLMANN'S Real Mayonnaise Real Mayo Squeeze Bottle For a Rich Creamy Condiment Gluten Free, Made With Cage-Free Eggs 20 oz
Units sold9K
DUKE'S
2 ASINs in Top 10
18.7%
Units
20K
Revenue
$98.3K
Avg. price
$4.72
B0040IKA4Y
$4.47·★4.6·13.7K revsDuke’s Real Mayonnaise Jar – Original Smooth & Creamy Taste, 30 Ounce (Pack of 1) | Smooth & Creamy
Units sold10KB01LZW04EP
$4.98·★4.6·13.7K revsDuke’s Real Mayonnaise Squeeze Bottle - Original Smooth & Creamy Taste, 18 Ounce (Pack of 1) | Smooth & Creamy
Units sold10K
365 by Whole Foods Market
2 ASINs in Top 10
17.8%
Units
19K
Revenue
$84.6K
Avg. price
$4.49
B074H64C5R
$3.79·★4.4·11.7K revs365 by Whole Foods Market Organic Mayonnaise, 11.2 Fl Oz
Units sold10KB074J75HSH
$5.19·★4.4·11.7K revs365 by Whole Foods Market, Organic Mayonnaise, 16 Fl Oz
Units sold9K
Trending Vegan Mayo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08P966276 booked 10K units at $7.00, with ▲ 66.7% MoM change. On the growth side, B08129BWGJ leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0D63Y3ZZ8 close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08P966276
Kewpie Mayonnaise (Product of Usa), Authentic Japanese-Style Mayonnaise, Rich and Creamy Umami Flavor, Made with Cage-Free Eggs, Kosher Condiment, Perfect for Sandwiches, Sushi, Salads and Dips, 12 Ounce | Authentic Japanese-style mayonnaise in a squeeze bottle, cage-free eggs, kosher, great for sandwiches and dips
Price
$7.00
Rating
4.5
Reviews
4K
Latest month sales
B08129BWGJ
Sir Kensington's Garlic Everything Sauce, Keto & Kosher, 8.3 oz 1PK | For dipping, drizzling, dressing and flavor boosts; gluten-free; Non-GMO Project Verified; 8.3 oz.
Price
$4.96
Rating
4.1
Reviews
2.7K
Latest month sales
B0D63Y3ZZ8
Amazon Grocery Real Mayonnaise, 30 Fl Oz
Unlock to view ASIN details and product titles
Price
$2.79
Rating
4.4
Reviews
132
Latest month sales
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