Vega Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vega Protein Powder sales on Amazon US totaled 282,000 units in July 2026 (▼ 21.2% vs. the prior month), generating an estimated $10,542,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.1% of unit volume and 53.7% of revenue, while a typical listing is priced at $40.65. The keyword itself pulled 15,817 Amazon queries over the same period (▼ 10.4% MoM).
Zooming out to the 12-month window ending July 2026, the vega protein powder Top 50 moved 3,164,200 units and $114,251,078 in cumulative sales — an average of 263,683 units and $9,520,923 per month. Monthly throughput topped out at 357,900 units in June 2026 and dipped to 160,500 in May 2026, leaving the latest reading 0.9% higher than August 2025.
Vega Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
282K
▼ 21.2% MoM
Monthly Revenue 2026/07
$10.5M
▼ 19.3% MoM
Top 10 Market Share 2026/07
57.1%
Vega Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vega protein powder listing on Amazon US in July 2026 is ASIN B00J074W7Q (Brand: Orgain), which sold 60,000 units at $31.98 apiece — equal to 21.3% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 161,000 units and $5,658,670 in July 2026 — 57.1% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vega Protein Powder' on Amazon
July 2026
Is 57.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B07PXNNFGT
Orgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
20K
▼ 33.3%vs. prior month
$678.8K
latest month
12-month trend
B0DWGM5ZXQ
Orgain 5g Creatine Monohydrate Micronized Powder, Unflavored, 100 Servings | Creatine to support muscle growth, post workout recovery & brain health, no artificial additives, non-GMO, 17.64oz
20K
▼ 33.3%vs. prior month
$379.4K
latest month
12-month trend
B00XIKPUK4
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient, Unflavored Whey Protein, NSF Certified, Undenatured, Gluten Free, Soy Free, No GMOs, No Preservatives
10K
▲ 0.0%vs. prior month
$449.9K
latest month
12-month trend
B071JG5QYT
Levels Whey Protein Powder, No Artificial Ingredients, Vanilla Bean, 2LB | 24G of Protein, 5.4G BCAAs, Clean Ingredients, Hormone Free Dairy, No Fillers, No Added Sugar, No Junk
10K
▲ 0.0%vs. prior month
$449.9K
latest month
12-month trend
B0DDQHLWFN
Truvani Organic Plant Based Protein Powder | Vanilla | 18 Servings | Vegan | 20g Pea Protein | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
10K
▼ 50.0%vs. prior month
$439.2K
latest month
12-month trend
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Best Vega Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing vega protein powder brand in July 2026, moving 100,000 units across 3 ASINs for 62.1% of Top 10 volume. NAKED follows with 10,000 units (6.2%), ahead of Levels Nutrition on 10,000 units (6.2%).
With 8 brands splitting the Top 10 and 74.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.00 to $62.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
3 ASINs in Top 10
62.1%
Units
100K
Revenue
$2.8M
Avg. price
$29.00
B00J074W7Q
$31.98·★4.5·62.2K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20KB0DWGM5ZXQ
$20.87·★4.7·2.2K revsOrgain 5g Creatine Monohydrate Micronized Powder, Unflavored, 100 Servings | Creatine to support muscle growth, post workout recovery & brain health, no artificial additives, non-GMO, 17.64oz
Units sold20K
NAKED
1 ASIN in Top 10
6.2%
Units
10K
Revenue
$449.9K
Avg. price
$62.99
B00XIKPUK4
$62.99·★4.3·10.8K revsNAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient, Unflavored Whey Protein, NSF Certified, Undenatured, Gluten Free, Soy Free, No GMOs, No Preservatives
Units sold10K
Levels Nutrition
1 ASIN in Top 10
6.2%
Units
10K
Revenue
$449.9K
Avg. price
$57.99
B071JG5QYT
$57.99·★4.5·7.1K revsLevels Whey Protein Powder, No Artificial Ingredients, Vanilla Bean, 2LB | 24G of Protein, 5.4G BCAAs, Clean Ingredients, Hormone Free Dairy, No Fillers, No Added Sugar, No Junk
Units sold10K
Trending Vega Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B008JC26E4 leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0BF5STD3J close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B008JC26E4
MuscleTech Whey Protein Powder (Milk Chocolate, 4LB) - 30g Protein | Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 3g of Creatine & 6.8g of BCAA - Packaging May Vary
Price
$64.99
Rating
4.5
Reviews
7.7K
Latest month sales
B0BF5STD3J
Huel Black Edition | Chocolate 40g Vegan Protein Powder | Meal Replacement | 17 Servings | 8g Fiber | 27 Vitamins and Minerals | Gluten Free | Nutritionally Complete Meal Replacement
Price
$59.99
Rating
3.8
Reviews
1.2K
Latest month sales
B0BRWSBYVJ
Animal 100% Whey Protein Powder, 20G High Protein | Vanilla 4LB | Pre & Post Workout Meal Replacement with BCAAs | Build Strength, Muscle & Recover Faster | Low Carb, Low Sugar, Great Taste
Unlock to view ASIN details and product titles
Price
$64.95
Rating
4.6
Reviews
1.1K
Latest month sales
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