Vaseline Body Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vaseline Body Oil sales on Amazon US totaled 547,000 units in July 2026 (▼ 19.8% vs. the prior month), generating an estimated $7,676,340 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.7% of unit volume and 55.4% of revenue, while a typical listing is priced at $13.57. The keyword itself pulled 47,829 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the vaseline body oil Top 50 moved 6,428,400 units and $85,837,314 in cumulative sales — an average of 535,700 units and $7,153,110 per month. Monthly throughput topped out at 682,000 units in June 2026 and dipped to 364,900 in May 2026, leaving the latest reading 20.2% higher than August 2025.
Vaseline Body Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
547K
▼ 19.8% MoM
Monthly Revenue 2026/07
$7.7M
▼ 19.1% MoM
Top 10 Market Share 2026/07
45.7%
Vaseline Body Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vaseline body oil listing on Amazon US in July 2026 is ASIN B08KT2Z93D (Brand: eos), which sold 100,000 units at $9.97 apiece — equal to 18.3% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $4,249,900 in July 2026 — 45.7% of unit volume and 55.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vaseline Body Oil' on Amazon
July 2026
Is 45.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08KT2Z93D
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
100K
▲ 0.0%vs. prior month
$939K
latest month
12-month trend
B0D466J46H
eos Shea Better Body Lotion- Strawberry Dream, with Natural Shea, 16 fl oz
20K
▲ 0.0%vs. prior month
$187.4K
latest month
12-month trend
B004AI97MA
Bio-Oil Skincare Body Oil Serum for Scars and Stretch Marks, Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin, Dermatologist Recommended, Non-Comedogenic, 4.2 Oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
20K
▲ 0.0%vs. prior month
$378.6K
latest month
12-month trend
B004L17FKC
OSEA Undaria Algae Body Oil, Visibly Firming, Deeply Moisturizing, 5 oz | Improves Elasticity • Silky Body Glow • Lightweight, Non-Greasy • Citrus Scent • Seaweed Skincare • Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B08D43LHYP
Aveeno Daily Moisturizing Body Oil Mist with Oat Oil and Jojoba Oil for Rough, Dry, Sensitive Skin, Nourishing Body Spray for Smoother, More Even Skin, Paraben- & Silicone-Free, 6.7 fl. oz
20K
▲ 0.0%vs. prior month
$185.8K
latest month
12-month trend
B0FG8K9QYK
GODA Silk Body Oil Women - Firming Anti Aging Moisturizing Formula, Crepey Skin Hydrating After Shower, Scented Organic Blend Premium Skincare
20K
▲ 0.0%vs. prior month
$699.8K
latest month
12-month trend
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Best Vaseline Body Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
eos is the best-performing vaseline body oil brand in July 2026, moving 130,000 units across 3 ASINs for 52.0% of Top 10 volume. Bio-Oil follows with 30,000 units (12.0%), ahead of OSEA on 20,000 units (8.0%).
With 7 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.97 to $52.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
eos
3 ASINs in Top 10
52.0%
Units
130K
Revenue
$1.3M
Avg. price
$10.97
B08KT2Z93D
$9.97·★4.7·73.9K revseos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
Units sold100KB0D466J46H
$9.97·★4.7·73.9K revseos Shea Better Body Lotion- Strawberry Dream, with Natural Shea, 16 fl oz
Units sold20KB0CRQYQBZ4
$12.98·★4.7·4.9K revseos Cashmere Whipped Oil Body Butter- Vanilla, Moisturizing Formula, 10 oz
Units sold10K
Bio-Oil
2 ASINs in Top 10
12.0%
Units
30K
Revenue
$669.1K
Avg. price
$24.05
B004AI97MA
$20.97·★4.6·179.8K revsBio-Oil Skincare Body Oil Serum for Scars and Stretch Marks, Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin, Dermatologist Recommended, Non-Comedogenic, 4.2 Oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
Units sold20KB00AREGVUM
$27.12·★4.6·179.8K revsBio-Oil Skincare Body Oil Serum, Scars & Stretch Marks, 6.7 fl oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
Units sold10K
OSEA
1 ASIN in Top 10
8.0%
Units
20K
Revenue
$1M
Avg. price
$52.00
B004L17FKC
$52.00·★4.5·4.7K revsOSEA Undaria Algae Body Oil, Visibly Firming, Deeply Moisturizing, 5 oz | Improves Elasticity • Silky Body Glow • Lightweight, Non-Greasy • Citrus Scent • Seaweed Skincare • Vegan & Cruelty-Free
Units sold20K
Trending Vaseline Body Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B007E62538 booked 10K units at $5.48, with ▲ 25.0% MoM change. On the growth side, B0G2ZVQ91B leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B007E62538
Vaseline Petroleum Jelly Original Skin Care For Dry Skin and Eczema Relief 100% Pure Petroleum Jelly 13 oz
Price
$5.48
Rating
4.8
Reviews
20.7K
Latest month sales
B0CRQYQBZ4
eos Cashmere Whipped Oil Body Butter- Vanilla, Moisturizing Formula, 10 oz
Price
$12.98
Rating
4.7
Reviews
4.9K
Latest month sales
B0G2ZVQ91B
Vaseline Cocoa Radiant Replenishing Oil Gel, Travel Size, 1.69 fl oz, 3 Pack
Unlock to view ASIN details and product titles
Price
$10.27
Rating
4.4
Reviews
447
Latest month sales
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