Vaseline Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vaseline sales on Amazon US totaled 242,000 units in July 2026 (▼ 24.6% vs. the prior month), generating an estimated $2,337,980 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.9% of unit volume and 39.2% of revenue, while a typical listing is priced at $10.95. The keyword itself pulled 520,392 Amazon queries over the same period (▲ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the vaseline Top 50 moved 2,840,550 units and $29,197,135 in cumulative sales — an average of 236,713 units and $2,433,095 per month. Monthly throughput topped out at 321,050 units in June 2026 and dipped to 151,000 in August 2025, leaving the latest reading 60.3% higher than August 2025.
Vaseline Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
242K
▼ 24.6% MoM
Monthly Revenue 2026/07
$2.3M
▼ 27.7% MoM
Top 10 Market Share 2026/07
47.9%
Vaseline Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vaseline listing on Amazon US in July 2026 is ASIN B000052XQO (Brand: Vaseline), which sold 30,000 units at $5.49 apiece — equal to 12.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 116,000 units and $916,070 in July 2026 — 47.9% of unit volume and 39.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vaseline' on Amazon
July 2026
Is 47.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000052XQO
Vaseline Original Petroleum Healing Jelly For Dry Cracked Skin 13oz 1ct | Moisturizing skin protectant for minor cuts, burns and eczema; fragrance-free, hypoallergenic and dermatologist recommended
30K
▲ 0.0%vs. prior month
$161.1K
latest month
12-month trend
B0FD8W456T
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Shimmering 6.8oz 1ct | For glowing skin with peachy shimmer, moisturizes with 100% Pure Cocoa Butter, non-greasy feel & Vanilla cocoa scent
10K
▼ 75.0%vs. prior month
$86.1K
latest month
12-month trend
B001ECQ4L2
Vaseline Original Petroleum Healing Jelly for Dry Cracked Skin 13oz 3ct | Moisturizing skin protectant for minor cuts, burns and eczema; fragrance-free, hypoallergenic and dermatologist recommended
10K
▼ 50.0%vs. prior month
$149.7K
latest month
12-month trend
B007E62538
Vaseline Petroleum Jelly Original Skin Care For Dry Skin and Eczema Relief 100% Pure Petroleum Jelly 13 oz
10K
▲ 25.0%vs. prior month
$53.5K
latest month
12-month trend
B00C2IVGSS
Vaseline Lip Therapy Advanced Healing Lip Moisturizer 3-Pack, 0.35 Oz Ea | #1 Dermatologist-Recommended Skin Protectant, Healing Ointment for Soothing Dry, Chapped Lips | Travel Essentials
10K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
B09HHH2Z9Y
Amazon Basics Petroleum Jelly, Skin Protectant and Moisturizer for Dry Cracked Skin, Chapped Lips, Minor Cuts, Unscented, 7.5 oz, 1-Pack (Previously Solimo)
10K
▲ 0.0%vs. prior month
$29.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vaseline Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Vaseline is the best-performing vaseline brand in July 2026, moving 106,000 units across 9 ASINs for 91.4% of Top 10 volume. Amazon Basics follows with 10,000 units (8.6%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.87 to $9.28, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vaseline
9 ASINs in Top 10
91.4%
Units
106K
Revenue
$886.5K
Avg. price
$9.28
B000052XQO
$5.49·★4.8·2.7K revsVaseline Original Petroleum Healing Jelly For Dry Cracked Skin 13oz 1ct | Moisturizing skin protectant for minor cuts, burns and eczema; fragrance-free, hypoallergenic and dermatologist recommended
Units sold30KB0FD8W456T
$8.19·★4.5·3.5K revsVaseline Glazed and Glisten Sunlit Glow Body Gel Oil Shimmering 6.8oz 1ct | For glowing skin with peachy shimmer, moisturizes with 100% Pure Cocoa Butter, non-greasy feel & Vanilla cocoa scent
Units sold10KB001ECQ4L2
$14.97·★4.8·20.7K revsVaseline Original Petroleum Healing Jelly for Dry Cracked Skin 13oz 3ct | Moisturizing skin protectant for minor cuts, burns and eczema; fragrance-free, hypoallergenic and dermatologist recommended
Units sold10KB007E62538
$5.48·★4.8·20.7K revsVaseline Petroleum Jelly Original Skin Care For Dry Skin and Eczema Relief 100% Pure Petroleum Jelly 13 oz
Units sold10KB00C2IVGSS
$9.98·★4.6·2.7K revsVaseline Lip Therapy Advanced Healing Lip Moisturizer 3-Pack, 0.35 Oz Ea | #1 Dermatologist-Recommended Skin Protectant, Healing Ointment for Soothing Dry, Chapped Lips | Travel Essentials
Units sold10KB0FD8VWSNJ
$8.19·★4.5·3.2K revsVaseline Glazed and Glisten Golden Hour Body Gel Oil Shimmering 6.8oz 1ct | For glowing skin with golden bronze shimmer, moisturizes with 100% Pure Cocoa Butter, non-greasy feel & Vanilla cocoa scent
Units sold10KB07LHBLVYJ
$2.99·★4.7·4.1K revsVaseline Lip Therapy Cocoa Butter Twin Pack
Units sold9KB0BBPS73TD
$6.49·★4.7·740 revsVaseline Lip Therapy Original Mini Lip Balm, Hydrating Dry Lips 0.5oz 2ct | Lip treatment helps heal dry, cracked lips with deep moisture, natural glossy shine, and a protective moisture barrier
Units sold9KB01HTJTV4U
$21.78·★4.8·21.2K revsVaseline Cocoa Radiant Body Lotion for Dry Skin + Cocoa Butter 20.3oz 3ct | Body moisturizer provides 72HR moisture with Ultra-Hydrating Lipids & Pure Cocoa Butter for a healthy glow, Intensive Care
Units sold8K
Amazon Basics
1 ASIN in Top 10
8.6%
Units
10K
Revenue
$29.6K
Avg. price
$2.87
B09HHH2Z9Y
$2.87·★4.7·3.6K revsAmazon Basics Petroleum Jelly, Skin Protectant and Moisturizer for Dry Cracked Skin, Chapped Lips, Minor Cuts, Unscented, 7.5 oz, 1-Pack (Previously Solimo)
Units sold10K
Trending Vaseline Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B007E62538 booked 10K units at $5.48, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B007E62538
Vaseline Petroleum Jelly Original Skin Care For Dry Skin and Eczema Relief 100% Pure Petroleum Jelly 13 oz
Price
$5.48
Rating
4.8
Reviews
20.7K
Latest month sales
B07LHBLVYJ
Vaseline Lip Therapy Cocoa Butter Twin Pack
Price
$2.99
Rating
4.7
Reviews
4.1K
Latest month sales
B0BBPS73TD
Vaseline Lip Therapy Original Mini Lip Balm, Hydrating Dry Lips 0.5oz 2ct | Lip treatment helps heal dry, cracked lips with deep moisture, natural glossy shine, and a protective moisture barrier
Unlock to view ASIN details and product titles
Price
$6.49
Rating
4.7
Reviews
740
Latest month sales
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